trustpilot.com
Trustpilot
Who runs Trustpilot, what it tracks and what it costs, and the 20 closest online review platform alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Couldn’t check
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- SmartCustomer
Measured from Trustpilot’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
01 · Who’s behind it
Who runs Trustpilot
Trustpilot trustpilot.com
Wikidata: Danish freemium review website
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
02 · Privacy
What Trustpilot tracks
We couldn’t read trustpilot.com’s homepage (robots.txt disallows our crawler), so we can’t say what it loads.
03 · Alternatives
Alternatives to Trustpilot
Thumbs up if it’s a real alternative to Trustpilot, thumbs down if it isn’t.
We can’t read trustpilot.com’s homepage (robots.txt disallows our crawler), so it’s compared on what Wikidata and Wikipedia say about it.
- 01
Find Real Business Reviews & Ratings | SmartCustomer
SmartCustomer - your source for ratings and reviews. Find the truth about 130K+ businesses with real insights from 200M+ customers.
Very close - 02
Feefo for Business | Verified Customer Reviews Platform
Our review platform helps businesses and consumers make better decisions based on authentic customer feedback from customer and product reviews.
Very close - 03 Yelp yelp.co.uk
American company directory service and online review forum
Very close - 04
REVIEWS.io - Company & Product Review Collection
Review collection made simple. Our friendly review platform helps you build trust quickly with our monthly subscription & flexible plans.
Very close - 05
American organization
Close - 06
Trustindex.io - Skyrocket Your Sales with Customer Reviews
Keywords
Very close - 07
ConsumerAffairs®: Research. Review. Resolve.
ConsumerAffairs.com: Knowledge is Power! Consumer news, reviews, complaints, resources, safety recalls
Very close - 08
Bazaarvoice | The UGC Platform for Authentic Shopper Experiences
The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.
Very close - 09
Vocal
Vocal is a platform for supporting, discovering and rewarding creators.
Very close - 10
PowerReviews: Doing More with UGC to Grow Your Business
Collect more and better Ratings & Reviews and other UGC. Create UGC displays that convert. Analyze to enhance product experience and positioning.
Very close - 11 Kununu kununu.com
platform for checking companies
Very close - 12
Comparably - Transparent Cultures, Brands & Salaries
Compare Employee Reviews, Consumer Ratings & Salary Data
Very close - 13
YouTube
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
Very close - 14 Trakt.tv trakt.tv
film and TV episode rating website
Very close - 15
open repository of academic articles
Very close - 16
Houzz for Pros and Homeowners | Build and Design Software | Try Free for 30 Days
Houzz has powerful software for construction and design professionals. For homeowners, find inspiration, products, and pros to design your dream home.
Very close - 17
We enable digital trust | Trusted Shops
Our trust solutions provide real security in the digital world and more success for businesses
Close - 18
Glassdoor is one of the world's largest job and recruiting sites.
Very close - 19
website
Very close - 20
SurveyMonkey: The World’s Most Popular Survey Platform
Easily create surveys and forms with AI and templates for employee and customer feedback, market research, event registrations and more. Get started free.
Very close
Closest first, by how much each site’s offer resembles Trustpilot’s. Trackers are counted the same way as above. Highlighted technologies are ones Trustpilot uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Trustpilot adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 11 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 44 ms
Competitor map
Each alternative by how close its vector is to Trustpilot’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- Marketing automation
- HubSpot TXT hubspot-developer-verification=MDUzYTcyZDctZTlmYS00YzUxLWE3ZGItMmVlYT…
- Live chat & support
- Zendesk TXT v=spf1 include:trustpilotservice.com include:_spf.google.com include:…
- Cookie consent
- OneTrust TXT onetrust-domain-verification=d9e381bf0e9c411cb5fcff80e6e8a5ad
- Payments
- Stripe TXT stripe-verification=5309EE27ADA96F87770018A428B9C43D1E0B0CDC572625287…
- Email hosting
- Google Workspace MX aspmx.l.google.com
- DNS hosting
- Amazon Route 53 NS ns-627.awsdns-14.net
- SaaS tools (verified in DNS)
- Apple Business TXT apple-domain-verification=MmFgAj5P9HBaVpmv
- Atlassian TXT atlassian-domain-verification=Eo0XF2YMZT8L2vGyok0CJob7i4RRe1QrfcDxjjn…
- DocuSign TXT docusign=be55314d-2f73-40d6-b69b-81fe9012c808
- Google Search Console TXT google-site-verification=QDeDnLx9XehnRUiSDiEMTlo7FC5yIgBaMfhzkg36lQc
- Miro TXT miro-verification=031ae4a4b2a83d8570b7352bf4c87365ade7cb7b
What competitors use
Across the 20 closest sites.
- Google Search Console 18/20
- Google Workspace 13/20
- Cloudflare · not on trustpilot.com 11/20
- Atlassian 10/20
- Amazon Route 53 9/20
- Apple Business 9/20
- Google Tag Manager · not on trustpilot.com 8/20
- Microsoft 365 · not on trustpilot.com 8/20
- OneTrust 7/20
- Cloudflare DNS · not on trustpilot.com 7/20
- Meta Business Suite · not on trustpilot.com 7/20
- Mailchimp · not on trustpilot.com 6/20
- OpenAI · not on trustpilot.com 6/20
- Salesforce · not on trustpilot.com 5/20
- jQuery · not on trustpilot.com 5/20
- Stripe 5/20