trustpilot.com

Trustpilot

Who runs Trustpilot, what it tracks and what it costs, and the 20 closest online review platform alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Couldn’t check
Prices
No pricing page
Last price change
–
Closest alternative
SmartCustomer

Measured from Trustpilot’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

We’ll send a link to confirm. Your address is only used for these alerts.

01 · Who’s behind it

Who runs Trustpilot

Trustpilot trustpilot.com

Wikidata: Danish freemium review website

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience

02 · Privacy

What Trustpilot tracks

We couldn’t read trustpilot.com’s homepage (robots.txt disallows our crawler), so we can’t say what it loads.

03 · Alternatives

Alternatives to Trustpilot

Thumbs up if it’s a real alternative to Trustpilot, thumbs down if it isn’t.

No ad trackersRegistered in the EUFree plan

We can’t read trustpilot.com’s homepage (robots.txt disallows our crawler), so it’s compared on what Wikidata and Wikipedia say about it.

  1. 01
    SmartCustomer sitejabber.com English 1 tracker

    Find Real Business Reviews & Ratings | SmartCustomer

    SmartCustomer - your source for ratings and reviews. Find the truth about 130K+ businesses with real insights from 200M+ customers.

    Compare SmartCustomer with Trustpilot →
  2. 02
    Feefo feefo.com English 3 trackers

    Feefo for Business | Verified Customer Reviews Platform

    Our review platform helps businesses and consumers make better decisions based on authentic customer feedback from customer and product reviews.

    Compare Feefo with Trustpilot →
  3. 03
    Yelp yelp.co.uk

    American company directory service and online review forum

    Compare Yelp with Trustpilot →
  4. 04
    REVIEWS.io reviews.io English 3 trackers

    REVIEWS.io - Company & Product Review Collection

    Review collection made simple. Our friendly review platform helps you build trust quickly with our monthly subscription & flexible plans.

    Compare REVIEWS.io with Trustpilot →
  5. 05
    Better Business Bureau bbb.org Top 10K English

    American organization

    Compare Better Business Bureau with Trustpilot →
  6. 06
    Trustindex.io trustindex.io Top 10K English 1 tracker

    Trustindex.io - Skyrocket Your Sales with Customer Reviews

    Keywords

    Compare Trustindex.io with Trustpilot →
  7. 07
    ConsumerAffairs® consumeraffairs.com English 3 trackers

    ConsumerAffairs®: Research. Review. Resolve.

    ConsumerAffairs.com: Knowledge is Power! Consumer news, reviews, complaints, resources, safety recalls

    Compare ConsumerAffairs® with Trustpilot →
  8. 08
    Bazaarvoice bazaarvoice.com Top 10K English 1 tracker

    Bazaarvoice | The UGC Platform for Authentic Shopper Experiences

    The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.

    Compare Bazaarvoice with Trustpilot →
  9. 09
    Vocal vocal.media English 3 trackers

    Vocal

    Vocal is a platform for supporting, discovering and rewarding creators.

    Compare Vocal with Trustpilot →
  10. 10
    PowerReviews powerreviews.com English 2 trackers

    PowerReviews: Doing More with UGC to Grow Your Business

    Collect more and better Ratings & Reviews and other UGC. Create UGC displays that convert. Analyze to enhance product experience and positioning.

    Compare PowerReviews with Trustpilot →
  11. 11
    Kununu kununu.com

    platform for checking companies

    Compare Kununu with Trustpilot →
  12. 12
    Comparably comparably.com English No trackers

    Comparably - Transparent Cultures, Brands & Salaries

    Compare Employee Reviews, Consumer Ratings & Salary Data

    Compare Comparably with Trustpilot →
  13. 13
    YouTube youtube.com Top 100 English No trackers

    YouTube

    Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

    Compare YouTube with Trustpilot →
  14. 14
    Trakt.tv trakt.tv

    film and TV episode rating website

    Compare Trakt.tv with Trustpilot →
  15. 15
    Academia.edu academia.edu Top 1K

    open repository of academic articles

    Compare Academia.edu with Trustpilot →
  16. 16
    Houzz houzz.com Top 10K English 2 trackers

    Houzz for Pros and Homeowners | Build and Design Software | Try Free for 30 Days

    Houzz has powerful software for construction and design professionals. For homeowners, find inspiration, products, and pros to design your dream home.

    Compare Houzz with Trustpilot →
  17. 17
    Trusted Shops trustedshops.com Top 10K English 1 tracker

    We enable digital trust | Trusted Shops

    Our trust solutions provide real security in the digital world and more success for businesses

    Compare Trusted Shops with Trustpilot →
  18. 18
    Glassdoor glassdoor.com Top 10K

    Glassdoor is one of the world's largest job and recruiting sites.

    Compare Glassdoor with Trustpilot →
  19. 19

    website

    Compare wikiloc.com with Trustpilot →
  20. 20
    SurveyMonkey surveymonkey.com Top 1K English No trackers

    SurveyMonkey: The World’s Most Popular Survey Platform

    Easily create surveys and forms with AI and templates for employee and customer feedback, market research, event registrations and more. Get started free.

    Compare SurveyMonkey with Trustpilot →

Closest first, by how much each site’s offer resembles Trustpilot’s. Trackers are counted the same way as above. Highlighted technologies are ones Trustpilot uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Trustpilot adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 11 technologies
Neighbours
k = 20
Sites searched
9,192
Vector
384-d
Query
44 ms

Competitor map

Each alternative by how close its vector is to Trustpilot’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

Academia.eduYouTubeKununuBazaarvoiceTrustindex.ioBetter Business BureauREVIEWS.ioYelpFeefoSmartCustomer

Built with

Marketing automation
  • HubSpot TXT hubspot-developer-verification=MDUzYTcyZDctZTlmYS00YzUxLWE3ZGItMmVlYT…
Live chat & support
  • Zendesk TXT v=spf1 include:trustpilotservice.com include:_spf.google.com include:…
Cookie consent
  • OneTrust TXT onetrust-domain-verification=d9e381bf0e9c411cb5fcff80e6e8a5ad
Payments
  • Stripe TXT stripe-verification=5309EE27ADA96F87770018A428B9C43D1E0B0CDC572625287…
Email hosting
DNS hosting
SaaS tools (verified in DNS)
  • Apple Business TXT apple-domain-verification=MmFgAj5P9HBaVpmv
  • Atlassian TXT atlassian-domain-verification=Eo0XF2YMZT8L2vGyok0CJob7i4RRe1QrfcDxjjn…
  • DocuSign TXT docusign=be55314d-2f73-40d6-b69b-81fe9012c808
  • Google Search Console TXT google-site-verification=QDeDnLx9XehnRUiSDiEMTlo7FC5yIgBaMfhzkg36lQc
  • Miro TXT miro-verification=031ae4a4b2a83d8570b7352bf4c87365ade7cb7b