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Salesforce
Who runs Salesforce, what it tracks and what it costs, and the 20 closest marketing automation software alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Marketo
Measured from Salesforce’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Salesforce01 · Who’s behind it
Who runs Salesforce
Salesforce pardot.com
Marketing Cloud Account Engagement is a B2B marketing automation platform that helps you drive efficient growth with marketing and sales alignment.
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Salesforce tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
tracker that follows visitors
2 of the 17 alternatives below have fewer, 10 have more.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
- US company
- 2 tools
A/B testing
Shows visitors different versions of the page to see which works better.
Third-party embeds
Videos, maps or fonts from other companies, which receive the visitor’s IP address.
03 · Alternatives
Alternatives to Salesforce
Thumbs up if it’s a real alternative to Salesforce, thumbs down if it isn’t.
- 01
software company providing market automation software
Very close - 02
Marketing Automation Platform - Act-On
Act-On offers agile, AI-driven marketing automation to create, measure, and refine campaigns faster, backed by world-class support.
Very close - 03
HubSpot | Software & Tools for your Business - Homepage
HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.
Very close - 04
Marketing automation for any business | ActiveCampaign
Go beyond marketing automation with ActiveCampaign's autonomous marketing platform. Your team of AI agents handles email, SMS, WhatsApp and more for you, backed by billions of data points.
Very close - 05
AI Customer Engagement Platform for Real-Time, Personalized Experiences
Iterable is an AI customer engagement platform built for how customers behave today, helping brands respond in real time with unified data and optimization.
Very close - 06
The AI Platform for Personalization | Bloomreach
Loomi AI, Bloomreach's agentic platform, understands each customer to personalize their experience in real time — across email, web, mobile, and search.
Very close - 07
MoEngage - Agentic Customer Engagement Platform
Execute your cross channel marketing strategy with MoEngage’s insights-led customer engagement platform. Leverage the power of personalization with MoEngage.
Very close - 08
Netcore - #1 Agentic Marketing Platform
Netcore's Agentic Marketing Platform helps marketers increase conversions, user engagement, retention & personalization on websites & apps using 9+ channels.
Very close - 09
Brevo: Email & SMS Marketing, CRM & Automation Platform
Brevo is the most intuitive all-in-one customer engagement platform: email and SMS marketing, automation, CRM, live chat, and transactional email. Try it free.
Very close - 10
Braze Customer Engagement Platform
Power customer-centric interactions between consumers and brands in real-time.
Very close - 11
ABM Platform for B2B Sales & Marketing Success | Demandbase
Elevate your B2B go-to-market strategy with Demandbase's ABM platform, delivering smarter insights, agent-led automation, and AI-powered pipeline.
Very close - 12
Sales CRM & Pipeline Management Software | Pipedrive
Pipedrive is the easy-to-use, #1 user-rated CRM tool. Get more qualified leads and grow your business with our sales CRM. Sign up for a 14-day free trial.
Very close - 13
Zoho | Cloud-Software-Suite für Unternehmen
Eine einzigartige und leistungsstarke Software-Suite, die Ihre Arbeitsweise verändert. Entwickelt für Unternehmen jeder Größe; von einem Unternehmen gebaut, das Ihre Privatsphäre schätzt.
Very close - 14
American multinational computer corporation
Close - 15
Agentic AI Platform for Revenue Teams | Outreach
Outreach is the Agentic AI platform for revenue teams — forecast, coach, close deals, and expand accounts. See it in action. Request a demo.
Very close - 16
Welcome to the era of agentic marketing
Convert inbound leads at scale with Piper, the #1 AI SDR Agent. Welcome to the era of agentic marketing—faster B2B pipeline generation starts here.
Very close - 17
AI Chat Agent for B2B Sales | Salesloft
Experience next-level AI chatbots. We’ve transitioned from Drift to partner with 1Mind, bringing you real-time visitor engagement and a smarter pipeline.
Very close - 18
WebEngage | Customer Data and Agentic Marketing Platform
Unify customer data and run AI-powered, personalized journeys across channels with WebEngage’s customer data platform and marketing automation suite.
Very close - 19 ON24 on24.com
Cloud-based platform
Very close - 20
Supercharge Your Customer Lifetime Value with CleverTap: The Ultimate All-in-One Customer Engagement Platform
Engage your customers like never before with CleverTap’s all-in-one customer engagement platform. From personalized messaging to automated campaigns, CleverTap platform offers a suite of powerful tools to help you connect with your audience at every stage of the customer journey. Get started with CleverTap today.
Very close
Closest first, by how much each site’s offer resembles Salesforce’s. Trackers are counted the same way as above. Highlighted technologies are ones Salesforce uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Salesforce adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 12 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 35 ms
Competitor map
Each alternative by how close its vector is to Salesforce’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- WordPress page source: /wp-content/
- Fonts
- Google Fonts asset https://fonts.googleapis.com/
- Cookie consent
- OneTrust page source: otSDKStub
- A/B testing
- Optimizely page source: cdn.optimizely.com/js/
- Security
- Akamai Bot Manager cookie bm_sz
- CDN
- Akamai header x-akamai-transformed: 9 - 0 pmb=mRUM,2
- Languages & backends
- PHP implied by WordPress (page source: /wp-content/)
- Email hosting
- Google Workspace TXT v=spf1 ip4:198.245.81.1 ip4:13.111.0.111 include:_spf.google.com incl…
- Proofpoint MX mxb-00177002.gslb.pphosted.com
- Email delivery
- Postmark TXT v=spf1 ip4:198.245.81.1 ip4:13.111.0.111 include:_spf.google.com incl…
- DNS hosting
- NS1 NS dns1.p06.nsone.net
- SaaS tools (verified in DNS)
- Google Search Console TXT google-site-verification=kz7LlBtHUv6Bx6x6_hdr9vbmNHzkKeYXEZ9VgNNkUS4
What competitors use
Across the 20 closest sites.
- Google Search Console 19/20
- Cloudflare · not on pardot.com 16/20
- Google Workspace 16/20
- Atlassian · not on pardot.com 15/20
- Apple Business · not on pardot.com 14/20
- Microsoft 365 · not on pardot.com 13/20
- DocuSign · not on pardot.com 12/20
- Google Tag Manager · not on pardot.com 12/20
- Zendesk · not on pardot.com 10/20
- PHP 9/20
- WordPress 9/20
- OpenAI · not on pardot.com 9/20
- Amazon Route 53 · not on pardot.com 8/20
- HubSpot · not on pardot.com 8/20
- Adobe · not on pardot.com 7/20
- Cloudflare DNS · not on pardot.com 7/20