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optimizely.com

Optimizely

Who runs Optimizely, what it tracks and what it costs, and the 20 closest Digital experience platform alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Sitecore

Measured from Optimizely’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

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01 · Who’s behind it

Who runs Optimizely

Optimizely optimizely.com

Everything marketing and digital teams need to create content fast, test and personalize, and prove business impact.

Wikidata: American multinational Internet and technology corporation

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What Optimizely tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

trackers that follow visitors

7 of the 18 alternatives below have fewer, 9 have more.

Privacy-friendly alternatives →
Cookie banner
None found
US company
2 tools

  • A/B testing

    Shows visitors different versions of the page to see which works better.

  • Tag manager

    Loads further tracking scripts, which we can’t always see.

03 · Alternatives

Alternatives to Optimizely

Thumbs up if it’s a real alternative to Optimizely, thumbs down if it isn’t.

Fewer trackers than OptimizelyNo ad trackersRegistered in the EUFree planOnly in English

2 of the 60 sites closest to Optimizely match.

  1. 01
    LaunchDarkly launchdarkly.com Top 1K English Free plan 2 trackers

    Runtime Control for AI-Era Software | Feature Flags & AI Agent Control | LaunchDarkly

    LaunchDarkly helps teams safely manage code and AI agents in production with feature flags, progressive delivery, automated rollback, and runtime control.

    Compare LaunchDarkly with Optimizely →
  2. 02
    Mixpanel mixpanel.com Top 1K English Free plan 4 trackers

    Product Intelligence Platform for the AI Era | Mixpanel

    Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.

    Compare Mixpanel with Optimizely →

Closest first, by how much each site’s offer resembles Optimizely’s. Trackers are counted the same way as above. Highlighted technologies are ones Optimizely uses too. Votes and comments come from visitors and don’t change the order.

04 · History

What changed

Price and policy history →

No changes yet. Each new crawl is compared with the last one, and what Optimizely adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack and search numbers · 16 technologies
Neighbours
k = 60
Sites searched
9,198
Vector
384-d
Query
45 ms

Built with

JavaScript frameworks
  • Next.js header x-powered-by: Next.js
  • React implied by Next.js (header x-powered-by: Next.js)
Tag managers
A/B testing
Hosting
  • Vercel header x-vercel-id: fra1::iad1::57k86-1793956389345-2e344fce2a1e
Email hosting
DNS hosting
SaaS tools (verified in DNS)
  • Adobe TXT adobe-idp-site-verification=edbef1f3fcf34f3db2121d4b6aa25e37b75e61879…
  • Apple Business TXT apple-domain-verification=Q7KwgmChGjUIkAjJT8Su-e81y48GoIDKdrWJKZCflGI
  • DocuSign TXT docusign=5ef03274-ba7e-4497-b1c8-68822293b6df
  • Dropbox TXT dropbox-domain-verification=1gn35nocfdjx
  • GlobalSign TXT _globalsign-domain-verification=f-B_7ErtvSe_2e1SkhSsTab6DQA-AVd2vcvY3…
  • Google Search Console TXT google-site-verification=YTf8W8ct20t0_Pk4CWBP3WIlzYoa-AbATixOVOSX1So
  • Meta Business Suite TXT facebook-domain-verification=wley07odaemi4l7vay725u95yq4g07
  • OpenAI TXT openai-domain-verification=dv-At5TJCxtaR4p3AcFNaOZnDkn