optimizely.com
Optimizely
Who runs Optimizely, what it tracks and what it costs, and the 20 closest Digital experience platform alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Sitecore
Measured from Optimizely’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Optimizely01 · Who’s behind it
Who runs Optimizely
Optimizely optimizely.com
Everything marketing and digital teams need to create content fast, test and personalize, and prove business impact.
Wikidata: American multinational Internet and technology corporation
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Optimizely tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
7 of the 18 alternatives below have fewer, 9 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
- US company
- 2 tools
A/B testing
Shows visitors different versions of the page to see which works better.
Tag manager
Loads further tracking scripts, which we can’t always see.
03 · Alternatives
Alternatives to Optimizely
Thumbs up if it’s a real alternative to Optimizely, thumbs down if it isn’t.
- 01
AI-powered digital experiences that convert | Sitecore
Connect content, data, and personalization in one AI-powered platform. Stay visible where decisions happen and drive measurable business impact.
Very close - 02
Monetate | The Experience Optimization Platform
Monetate is the #1 experience optimization platform designed to help enterprise brands and digital businesses scale KPIs and wow customers.
Very close - 03
Digital Experience Platform for Content, Community, Commerce | Acquia
Acquia provides the leading cloud platform for building, delivering, and optimizing digital experiences.
Very close - 04
Build experiments in minutes by chatting with AI | Kameleoon
Kameleoon's AI platform allows you to build, test, and roll out impactful experiments in one place. From the first test to final release, you’re in control.
Very close - 05
Wingify | Digital Experience Optimization
Wingify is an AI-powered platform for Digital Experience Optimization that unifies experimentation, personalization, feature management, and behavior analytics. Trusted by 4000+ brands globally, it is the category leader since 15+ years
Very close - 06
Statsig | The modern product development platform
Statsig is your modern product development platform, with an integrated toolkit for experimentation, feature management, product analytics, session replays, and much more. Trusted by thousands of companies, from OpenAI to series A startups.
Very close - 07
AI-Powered Content Marketing Platform | Storyteq
Storyteq is the all-in-one Content Marketing Platform for effortless campaign rollout. Find, adapt, and collaborate on content in one seamless platform.
Very close - 08
KARTE | Accelerate Business Growth with Data and AI
KARTE is a CX platform powered by a proprietary real-time data analysis engine and advanced AI. We help you unlock the full value of customer data for your business, accelerating growth through consistent data utilization and better customer experiences—from strategy through execution.
Very close - 09
Contentsquare: AI-first experience platform
Contentsquare gives brands the intelligence to understand every human and agent journey — and the speed to turn every signal into better experiences.
Very close - 10
Experience Management Software Platform – Medallia – Experience Management Software
Medallia's software platform provides keen insights to improve customer experience, contact center experience, employee experience and digital experience.
Very close - 11
Digital Experience Platform - Apester.com
Supercharge your marketing and funnel with interactive content experiences that generate more leads, engage and convert users, and boost retention
Very close - 12
Aprimo: Digital Asset Management.
Aprimo: Leading digital asset management. Simplify workflows and boost efficiency with our innovative content operations platform. Explore Aprimo today.
Very close - 13
GrowthBook | Experimentation, Feature Flags & Product Analytics Platform
The 1st warehouse-native platform for experimentation, feature flags, and product analytics. Open source and fully transparent. Trusted by 3,000+ companies.
Very close - 14
Sprinklr: The Definitive AI-Native Customer Experience Platform
Unify customer journeys with Sprinklr’s AI-native platform. Connect every touchpoint, empower teams, and elevate conversations to earn lasting loyalty.
Very close - 15
Piano | Data-Driven Customer Engagement Solutions
Welcome to Piano, the leading platform for data analytics, audience segmentation, and customer engagement. Discover how we help businesses grow through data-driven insights.
Very close - 16
Fullstory | The Intelligent Digital Experience Company
Fullstory helps companies understand and improve how humans and AI agents interact with digital experiences. It automatically captures every user interaction, giving businesses and their AI agents the context they need to spot problems, anticipate customer and employee needs, and fix friction points before they compound.
Very close - 17
Runtime Control for AI-Era Software | Feature Flags & AI Agent Control | LaunchDarkly
LaunchDarkly helps teams safely manage code and AI agents in production with feature flags, progressive delivery, automated rollback, and runtime control.
Very close - 18
Split.io
Split.io feature flags connects critical impact data and alerts you whether your software changes are making things better or worse. Feature Management & Experimentation is a shift to safer, faster, more impactful software delivery.
Very close - 19
Customer Experience Platform | Airship
Airship is the only mobile-first customer experience platform that delivers measurable results through AI-powered, unified cross-channel experiences.
Very close - 20
Customer Experience & Research Technology | Forsta
Your industry is our industry. It’s our domain expertise that gives you unmatched technology and guidance that unlocks insights about what’s happening now,
Very close
Closest first, by how much each site’s offer resembles Optimizely’s. Trackers are counted the same way as above. Highlighted technologies are ones Optimizely uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Optimizely adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 16 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 38 ms
Competitor map
Each alternative by how close its vector is to Optimizely’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- JavaScript frameworks
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- A/B testing
- Optimizely page source: cdn.optimizely.com/js/
- Hosting
- Vercel header x-vercel-id: fra1::iad1::57k86-1793956389345-2e344fce2a1e
- Email hosting
- Microsoft 365 TXT MS=ms74851995
- Mimecast MX de-smtp-inbound-1.mimecast.com
- DNS hosting
- Cloudflare DNS NS harmony.ns.cloudflare.com
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=edbef1f3fcf34f3db2121d4b6aa25e37b75e61879…
- Apple Business TXT apple-domain-verification=Q7KwgmChGjUIkAjJT8Su-e81y48GoIDKdrWJKZCflGI
- DocuSign TXT docusign=5ef03274-ba7e-4497-b1c8-68822293b6df
- Dropbox TXT dropbox-domain-verification=1gn35nocfdjx
- GlobalSign TXT _globalsign-domain-verification=f-B_7ErtvSe_2e1SkhSsTab6DQA-AVd2vcvY3…
- Google Search Console TXT google-site-verification=YTf8W8ct20t0_Pk4CWBP3WIlzYoa-AbATixOVOSX1So
- Meta Business Suite TXT facebook-domain-verification=wley07odaemi4l7vay725u95yq4g07
- OpenAI TXT openai-domain-verification=dv-At5TJCxtaR4p3AcFNaOZnDkn
What competitors use
Across the 20 closest sites.
- Google Search Console 19/20
- Atlassian · not on optimizely.com 14/20
- Microsoft 365 13/20
- Google Workspace · not on optimizely.com 12/20
- Google Tag Manager 12/20
- Apple Business 11/20
- Cloudflare · not on optimizely.com 11/20
- Amazon Route 53 · not on optimizely.com 8/20
- OpenAI 8/20
- Stripe · not on optimizely.com 8/20
- Amazon SES · not on optimizely.com 7/20
- PHP · not on optimizely.com 7/20
- Adobe 7/20
- DocuSign 6/20
- HubSpot · not on optimizely.com 6/20
- WordPress · not on optimizely.com 6/20