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matomo.org

Matomo

Who runs Matomo, what it tracks and what it costs, and the 20 closest web analytics software alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Plausible Analytics

Measured from Matomo’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

We’ll send a link to confirm. Your address is only used for these alerts.

Visit Matomo

01 · Who’s behind it

Who runs Matomo

Matomo matomo.org

Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes.

Wikidata: free software web analytics system

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What Matomo tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

trackers that follow visitors

15 of the 20 alternatives below have fewer, 2 have more.

Privacy-friendly alternatives →
Cookie banner
Usercentrics
US company
2 tools

  • Advertising and retargeting

    Lets ad networks recognise visitors on other sites and show them ads.

  • Visitor analytics

    Counts and follows visits, usually with cookies.

  • Marketing and email tracking

    Links visits to email campaigns and customer profiles.

03 · Alternatives

Alternatives to Matomo

Thumbs up if it’s a real alternative to Matomo, thumbs down if it isn’t.

Fewer trackers than MatomoNo ad trackersRegistered in the EUFree planOnly in English

3 of the 60 sites closest to Matomo match.

  1. 01
    Mixpanel mixpanel.com Top 1K English Free plan 4 trackers

    Product Intelligence Platform for the AI Era | Mixpanel

    Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.

    Compare Mixpanel with Matomo →
  2. 02
    Amplitude amplitude.com Top 1K English Free plan 4 trackers

    Amplitude | A new era for product teams

    From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. Start free with 2M events per month.

    Compare Amplitude with Matomo →
  3. 03
    Netlify netlify.com Top 10K English Free plan 2 trackers

    Push your ideas to the web | Netlify

    Create with AI or code, deploy instantly on production infrastructure. One platform to build and ship.

    Compare Netlify with Matomo →

Closest first, by how much each site’s offer resembles Matomo’s. Trackers are counted the same way as above. Highlighted technologies are ones Matomo uses too. Votes and comments come from visitors and don’t change the order.

04 · History

What changed

Price and policy history →

No changes yet. Each new crawl is compared with the last one, and what Matomo adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 14 technologies
Neighbours
k = 60
Sites searched
9,216
Vector
384-d
Query
43 ms

Competitor map

Each alternative by how close its vector is to Matomo’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

NetlifyAmplitudeMixpanel

Built with

CMS
JavaScript libraries
  • jQuery asset https://matomo.org/wp-includes/js/jquery/jquery.min.js?ver=3.7.1
CSS & UI
  • Font Awesome asset https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-solid…
Analytics
  • Matomo page source: _paq.push(
Advertising
Marketing automation
  • HubSpot TXT v=spf1 include:spf.protection.outlook.com include:_spf.alwaysdata.com…
Cookie consent
CDN
  • Amazon CloudFront header x-amz-cf-id: jEVrjTZRv_8bcyvlxa6ACl5b4ntl5G8uls5gZWr8GY0jr-fFTVOKsQ==
Web servers
Languages & backends
  • PHP implied by WordPress (page source: /wp-content/)
Email hosting
DNS hosting
SaaS tools (verified in DNS)
  • Atlassian TXT atlassian-domain-verification=M0nlYa9s3/Rq/yjkvft8qrZwX5l8I+72RXK+mh7…
  • OpenAI TXT openai-domain-verification=dv-2ZeMsWvHS7133e1AzKxbcjjQ