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matomo.org

Matomo

Who runs Matomo, what it tracks and what it costs, and the 20 closest web analytics software alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Plausible Analytics

Measured from Matomo’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

We’ll send a link to confirm. Your address is only used for these alerts.

Visit Matomo

01 · Who’s behind it

Who runs Matomo

Matomo matomo.org

Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes.

Wikidata: free software web analytics system

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What Matomo tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

trackers that follow visitors

15 of the 20 alternatives below have fewer, 2 have more.

Privacy-friendly alternatives →
Cookie banner
Usercentrics
US company
2 tools

  • Advertising and retargeting

    Lets ad networks recognise visitors on other sites and show them ads.

  • Visitor analytics

    Counts and follows visits, usually with cookies.

  • Marketing and email tracking

    Links visits to email campaigns and customer profiles.

03 · Alternatives

Alternatives to Matomo

Fewer trackers than MatomoNo ad trackersRegistered in the EUFree planOnly in English

None of the 60 sites closest to Matomo match these filters. We read imprints and pricing pages once a week, so more sites qualify as we get to them.

04 · History

What changed

Price and policy history →

No changes yet. Each new crawl is compared with the last one, and what Matomo adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack and search numbers · 14 technologies
Neighbours
k = 60
Sites searched
9,222
Vector
384-d
Query
56 ms

Built with

CMS
JavaScript libraries
  • jQuery asset https://matomo.org/wp-includes/js/jquery/jquery.min.js?ver=3.7.1
CSS & UI
  • Font Awesome asset https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-solid…
Analytics
  • Matomo page source: _paq.push(
Advertising
Marketing automation
  • HubSpot TXT v=spf1 include:spf.protection.outlook.com include:_spf.alwaysdata.com…
Cookie consent
CDN
  • Amazon CloudFront header x-amz-cf-id: jEVrjTZRv_8bcyvlxa6ACl5b4ntl5G8uls5gZWr8GY0jr-fFTVOKsQ==
Web servers
Languages & backends
  • PHP implied by WordPress (page source: /wp-content/)
Email hosting
DNS hosting
SaaS tools (verified in DNS)
  • Atlassian TXT atlassian-domain-verification=M0nlYa9s3/Rq/yjkvft8qrZwX5l8I+72RXK+mh7…
  • OpenAI TXT openai-domain-verification=dv-2ZeMsWvHS7133e1AzKxbcjjQ