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looker.com

Google

Who runs Google, what it tracks and what it costs, and the 20 closest business intelligence software alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
ThoughtSpot

Measured from Google’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

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01 · Who’s behind it

Who runs Google

Google looker.com

Looker is Google Cloud agentic business intelligence and embedded analytics platform. Unify metrics with a trusted semantic layer and Gemini agents.

Wikidata: data exploration and discovery company

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What Google tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

tracker that follows visitors

2 of the 16 alternatives below have fewer, 10 have more.

Privacy-friendly alternatives →
Cookie banner
None found
US company
2 tools

  • Marketing and email tracking

    Links visits to email campaigns and customer profiles.

  • Third-party embeds

    Videos, maps or fonts from other companies, which receive the visitor’s IP address.

03 · Alternatives

Alternatives to Google

Thumbs up if it’s a real alternative to Google, thumbs down if it isn’t.

Fewer trackers than GoogleNo ad trackersRegistered in the EUFree planOnly in English

3 of the 60 sites closest to Google match.

  1. 01
    Retool retool.com English Free plan 2 trackers

    Build internal software better, with AI. | Retool

    Build, deploy, and manage internal tools with Retool's unified engine. Connect to any database, API, or LLM. Leverage AI throughout your business.

    Compare Retool with Google →
  2. 02
    Netlify netlify.com Top 10K English Free plan 2 trackers

    Push your ideas to the web | Netlify

    Create with AI or code, deploy instantly on production infrastructure. One platform to build and ship.

    Compare Netlify with Google →
  3. 03
    Mixpanel mixpanel.com Top 1K English Free plan 4 trackers

    Product Intelligence Platform for the AI Era | Mixpanel

    Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.

    Compare Mixpanel with Google →

Closest first, by how much each site’s offer resembles Google’s. Trackers are counted the same way as above. Highlighted technologies are ones Google uses too. Votes and comments come from visitors and don’t change the order.

04 · History

What changed

Price and policy history →

No changes yet. Each new crawl is compared with the last one, and what Google adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 9 technologies
Neighbours
k = 60
Sites searched
9,216
Vector
384-d
Query
60 ms

Competitor map

Each alternative by how close its vector is to Google’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

MixpanelNetlifyRetool

Built with

Fonts
  • Google Fonts asset https://fonts.googleapis.com/css2?family=Google+Sans+Text:ital,wght@0,400;0,500;0,700;1,4…
Marketing automation
  • Marketo TXT v=spf1 ip4:167.89.16.30/32 ip4:167.89.16.245/32 ip4:167.89.16.30/32 i…
Live chat & support
  • Zendesk TXT v=spf1 ip4:167.89.16.30/32 ip4:167.89.16.245/32 ip4:167.89.16.30/32 i…
Email hosting
DNS hosting
SaaS tools (verified in DNS)
  • Atlassian TXT atlassian-domain-verification=+qoGK+3DBwl3VGplUzgVW4642Jqj2o/p2QqrvVI…
  • GlobalSign TXT globalsign-domain-verification=5fXa9fyTh2TGGJLecfTzulMtQT0OAXUMsliCjB…
  • Google Search Console TXT google-site-verification=bWRM5LkXhNnIjXkJ4D6BVM30w9zX7Xmg7qIDTEDS7Sk