legalandgeneral.com

Legal & General

Who runs Legal & General, what it tracks and what it costs, and the 20 closest life insurance and pensions alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Standard Life

Measured from Legal & General’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

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Visit Legal & General

01 · Who’s behind it

Who runs Legal & General

Legal & General legalandgeneral.com

Legal & General are a leading UK financial services provider, offering life insurance, pensions, retirement and investment services. Get a quote today.

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What Legal & General tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

trackers that follow visitors

None of the 16 alternatives below has fewer; 10 have more.

Privacy-friendly alternatives →
Cookie banner
None found

We found no trackers, ad pixels or third-party embeds on Legal & General’s homepage.

03 · Alternatives

Alternatives to Legal & General

Thumbs up if it’s a real alternative to Legal & General, thumbs down if it isn’t.

No ad trackersRegistered in the EUFree planOnly in English

20 of the 60 sites closest to Legal & General match.

  1. 01
    Standard Life standardlife.co.uk English 1 tracker

    Standard Life | For retirement and the journey to it

    Explore Standard Life's tools and support to help you on your journey to retirement and for a life of possibilities ahead

    Compare Standard Life with Legal & General →
  2. 02
    M&G mandg.com English No trackers

    Retirement Planning, Saving & Investing, Financial Advice | M&G

    Feel confident in your long-term financial future with M&G. Clear & transparent information, building your trust in Prudential retirement & investment products.

    Compare M&G with Legal & General →
  3. 03
    Principal principal.com Top 10K English 1 tracker

    Retirement, Investments, and Insurance | Principal

    Let’s keep your finances simple. Insure what you have. Invest when you’re ready. Retire with confidence.

    Compare Principal with Legal & General →
  4. 04
    Nationwide nationwide.com English 1 tracker

    Insurance and Financial Services Company – Nationwide

    Nationwide offers insurance, retirement and investing products that protect your many sides. Get home and auto insurance quotes online or find a local agent

    Compare Nationwide with Legal & General →
  5. 05
    Voya Financial voya.com English 1 tracker

    Retirement plans, group employee benefits & health accounts

    We help individuals and employers clear a path to financial confidence with 401(k)s, 403(b)s, 457s, HSAs, FSAs, life, disability & voluntary insurance.

    Compare Voya Financial with Legal & General →
  6. 06
    Athene athene.com English 1 tracker

    Leading Annuity & Retirement Services Provider | Athene

    Live retirement with financial freedom that Athene's annuities, services & expertise can provide. Athene, the leading annuity provider that’s driven by your goals.

    Compare Athene with Legal & General →
  7. 07
    Fidelity Investments fidelity.com Top 10K English No trackers

    Fidelity International Usage Agreement

    US American multinational financial services corporation

    Compare Fidelity Investments with Legal & General →
  8. 08
    AXA axa.co.uk English 2 trackers

    AXA Insurance Quotes and Claims | AXA UK

    Get an insurance quote today for car, home, health, business and many more. Discover our top insurance groups and find out tips on the best cover from AXA.

    Compare AXA with Legal & General →
  9. 09
    Sunlife sunlife.com English 1 tracker

    Global Corporate Website | Sunlife

    Sunlife is a financial services company providing financial planning, life insurance, health insurance, investments and more.

    Compare Sunlife with Legal & General →
  10. 10
    NN Group nn-group.com English No trackers

    NN Group

    NN Group is an international financial services company active in 11 countries. NN is committed to sustainable value creation for all stakeholders.

    Compare NN Group with Legal & General →
  11. 11
    Admiral admiral.com English 2 trackers

    Car, MultiCar and MultiCover Insurance Quotes – Admiral

    Admiral offers a wealth of insurance products including Car Insurance, Home Insurance, Travel Insurance, Pet Insurance and Van Insurance.

    Compare Admiral with Legal & General →
  12. 12
    Lincoln Financial lincolnfinancial.com English No trackers

    Individuals | Lincoln Financial

    Lincoln Financial Group provides resources and solutions that help empower Americans to take charge of their financial lives with confidence and optimism.

    Compare Lincoln Financial with Legal & General →
  13. 13
    Corebridge Financial corebridgefinancial.com English 1 tracker

    Corebridge Financial

    Take action today to build a bridge for tomorrow—from planning to outcomes, from meeting today’s financial needs to attaining your aspirations.

    Compare Corebridge Financial with Legal & General →
  14. 14
    Global Atlantic gafg.com Top 10K English 1 tracker

    Annuities, Insurance, and Retirement Solutions | Global Atlantic

    Explore annuities, insurance, and retirement solutions from Global Atlantic, designed to help individuals and institutions achieve long-term financial security.

    Compare Global Atlantic with Legal & General →
  15. 15
    Prudential plc prudentialplc.com English 1 tracker

    We are Partners and Protectors | Prudential plc

    Prudential plc has been a trusted partner for over 175 years, helping individuals and families in Asia and Africa protect their health, wealth, and future.

    Compare Prudential plc with Legal & General →
  16. 16
    Vanguard vanguard.com Top 10K English No trackers

    Mutual funds, IRAs, ETFs, 401(k) plans, and more | Vanguard

    Vanguard is one of the world's largest investment companies with 30 million investors changing the way the world invests.

    Compare Vanguard with Legal & General →
  17. 17
    Empower empower.com English 2 trackers

    Empower | Invest well. Live a little.™

    Our vision is to transform financial lives through advice, people and technology. Our mission is to empower financial freedom for all.

    Compare Empower with Legal & General →
  18. 18
    HSBC UK hsbc.co.uk English 1 tracker

    HSBC UK - Personal Banking, Mortgages, Loans & Bank Accounts

    Welcome to HSBC UK banking products including current accounts, loans, mortgages, credit cards. Also Premier and Advance banking and more…

    Compare HSBC UK with Legal & General →
  19. 19
    Santander UK santander.co.uk English 1 tracker

    Personal | Santander UK

    Welcome to Santander. We offer current accounts, savings, mortgages, loans, credit cards and much more. Here to help you prosper

    Compare Santander UK with Legal & General →
  20. 20
    New York Life Insurance Company newyorklife.com English 1 tracker

    Trusted Guidance and Protection | New York Life Insurance

    Protect and build your future with comprehensive one-on-one guidance from New York Life. Learn about our life insurance and financial product offerings.

    Compare New York Life Insurance Company with Legal & General →

Closest first, by how much each site’s offer resembles Legal & General’s. Trackers are counted the same way as above. Highlighted technologies are ones Legal & General uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Legal & General adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 7 technologies
Neighbours
k = 60
Sites searched
9,216
Vector
384-d
Query
41 ms

Competitor map

Each alternative by how close its vector is to Legal & General’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

Global AtlanticAdmiralAXAFidelity InvestmentsAtheneVoya FinancialNationwidePrincipalM&GStandard Life