IAB

01 · Who’s behind it

Who runs IAB

IAB iab.com

Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.

Wikidata: trade organization for the online advertising industry

Company

No imprint we could read

Online since

Not in the Internet Archive

Audience

In English

02 · Privacy

What IAB tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

20 of the 60 sites closest to IAB match.

1. 01
   ANA ana.net English No trackers

   Association of National Advertisers | ANA

   The ANA sets the agenda for the marketing industry, driving brand and business growth.

   • Cloudflare
   • Cloudflare DNS
   • Font Awesome
   • Google Search Console
   • jQuery
   • jsDelivr

   0 say ANA is a good alternative to IAB 0 say ANA isn’t a real alternative to IAB

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   Very close
2. 02
   The NAI thenai.org Top 10K English 2 trackers

   Home - The NAI: Network Advertising Initiative

   The Network Advertising Initiative is an industry trade group founded in 2000 that develops self-regulatory standards for online advertising.

   • Cloudflare
   • Google Analytics
   • Google Search Console
   • HubSpot
   • jQuery
   • PHP

   0 say The NAI is a good alternative to IAB 0 say The NAI isn’t a real alternative to IAB

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   Very close
3. 03
   EDAA edaa.eu English 2 trackers

   European Interactive Digital Advertising Alliance (EDAA)

   Discover EDAA's cross-industry solutions to ensure a consistent European approach to transparency in digital advertising.

   • Font Awesome
   • Google Search Console
   • Google Tag Manager
   • jQuery
   • PHP
   • SendGrid

   0 say EDAA is a good alternative to IAB 0 say EDAA isn’t a real alternative to IAB

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4. 04
   Society for Human Resource Management shrm.org Top 10K English 2 trackers

   Welcome to SHRM | The Voice of All Things Work

   For all things work, turn to SHRM, the world’s largest HR association dedicated to creating better workplaces that work for all.

   • DocuSign
   • Google Search Console
   • Google Tag Manager
   • Microsoft 365
   • OneTrust
   • OpenAI

   0 say Society for Human Resource Management is a good alternative to IAB 0 say Society for Human Resource Management isn’t a real alternative to IAB

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5. 05
   Web Professionals webprofessionals.org English No trackers

   Web Professionals

   Web Professional association for web designers, web developers, web marketers, analysts and other web professionals.

   • Font Awesome
   • jQuery
   • PHP
   • WordPress
   • Google Fonts
   • Namecheap DNS

   0 say Web Professionals is a good alternative to IAB 0 say Web Professionals isn’t a real alternative to IAB

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6. 06
   Digiday digiday.com English 3 trackers

   Digiday — The home of modern media and marketing

   Digiday is the leading voice of the media and marketing industry and how they are being disrupted by technology.

   • Google Search Console
   • Google Tag Manager
   • PHP
   • WordPress
   • Apple Business
   • Bing Webmaster Tools

   0 say Digiday is a good alternative to IAB 0 say Digiday isn’t a real alternative to IAB

   Comment

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   Very close
7. 07
   Federal Trade Commission ftc.gov Top 10K English 1 tracker

   Federal Trade Commission | Protecting America's Consumers

   The official website of the Federal Trade Commission, protecting America’s consumers for over 100 years.

   • Font Awesome
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   • Microsoft 365
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8. 08
   ETSI etsi.org English 2 trackers

   Welcome - ETSI

   ETSI provides an open, collaborative environment to develop globally applicable standards for ICT-enabled systems, applications, and services.

   • Cloudflare
   • Cloudflare DNS
   • Google Analytics
   • Google Search Console
   • Google Tag Manager
   • jQuery

   0 say ETSI is a good alternative to IAB 0 say ETSI isn’t a real alternative to IAB

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9. 09
   DataCite datacite.org English No trackers

   DataCite – Connecting Research, Advancing Knowledge - DataCite

   international not-for-profit organization which aims to improve data citation

   • cdnjs
   • Font Awesome
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   • Microsoft 365

   0 say DataCite is a good alternative to IAB 0 say DataCite isn’t a real alternative to IAB

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10. 10
    YourAdChoices.com youradchoices.com Top 10K English 1 tracker

    YourAdChoices.com | Welcome to YourAdChoices.com

    • Google Analytics
    • Google Search Console
    • jQuery
    • PHP
    • Drupal
    • Google Fonts

    0 say YourAdChoices.com is a good alternative to IAB 0 say YourAdChoices.com isn’t a real alternative to IAB

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11. 11
    iwanet.org English No trackers

    International Web Association (IWA)

    Founded in 1996, IWA is the industry’s recognized leader in providing educational and certification standards for Web professionals.

    • Cloudflare
    • Cloudflare DNS
    • jQuery
    • PHP
    • WordPress
    • Google Workspace

    0 say iwanet.org is a good alternative to IAB 0 say iwanet.org isn’t a real alternative to IAB

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12. 12
    AAMC aamc.org English 2 trackers

    Tomorrow's Doctors, Tomorrow's Cures | AAMC

    The AAMC is dedicated to transforming health care through innovative medical education, cutting-edge patient care, and groundbreaking medical research.

    • cdnjs
    • Google Tag Manager
    • Microsoft 365
    • OpenAI
    • PHP
    • Apple Business

    0 say AAMC is a good alternative to IAB 0 say AAMC isn’t a real alternative to IAB

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13. 13
    Fight for the Future fightforthefuture.org English No trackers

    Fight for the Future

    Who are we? We are a group of artists, engineers, activists, and technologists who have been behind the largest online protests in human history, channeling Internet outrage into political power to win public interest victories previously thought to be impossible. We fight for a future where technology is a force for liberation— not oppression. Battle […]

    • Cloudflare
    • Cloudflare DNS
    • Google Search Console
    • PHP
    • SendGrid
    • WordPress

    0 say Fight for the Future is a good alternative to IAB 0 say Fight for the Future isn’t a real alternative to IAB

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14. 14
    ASME asme.org English 1 tracker

    The American Society of Mechanical Engineers - ASME

    ASME offers significant resources, engineering standards, & career-enhancing opportunities for multidisciplinary engineering Globally.

    • DocuSign
    • Google Search Console
    • Google Tag Manager
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    • jsDelivr
    • Microsoft 365

    0 say ASME is a good alternative to IAB 0 say ASME isn’t a real alternative to IAB

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15. 15
    AAAS aaas.org English 2 trackers

    AAAS Home | American Association for the Advancement of Science (AAAS)

    international non-profit organization promoting science

    • Amazon SES
    • cdnjs
    • DocuSign
    • Google Search Console
    • jQuery
    • Microsoft 365

    0 say AAAS is a good alternative to IAB 0 say AAAS isn’t a real alternative to IAB

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16. 16
    MLCommons mlcommons.org English 2 trackers

    MLCommons - Standardize AI Measurement, Enable Informed Decisions

    MLCommons develops and operates industrial-quality AI benchmarks with industry and academia - measuring quality, performance, safety, and cost so the market can make informed AI decisions.

    • Cloudflare
    • Google Analytics
    • Google Search Console
    • HubSpot
    • jQuery
    • PHP

    0 say MLCommons is a good alternative to IAB 0 say MLCommons isn’t a real alternative to IAB

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17. 17
    Financial Industry Regulatory Authority finra.org English 1 tracker

    A vibrant market is at its best when it works for everyone | FINRA.org

    A vibrant market is at its best when it works for everyone. Join the Industry or Take an Exam Register Have Questions or Concerns? Contact Us Look up FINRA Disciplinary Actions Search Cases Research a Broker or Firm Search Brokercheck Featured Report / Study 2026 Industry Snapshot In an effort to increase public awareness and understanding about the broad range of FINRA-registered firms and individuals, FINRA shares an annual snapshot of some of the data collected in the course of our work. Read More Report / Study 2026 FINRA Annual Regulatory Oversight Report The 2026 FINRA Annual Regulatory

    • cdnjs
    • Cloudflare
    • DocuSign
    • Font Awesome
    • Google Search Console
    • Google Tag Manager

    0 say Financial Industry Regulatory Authority is a good alternative to IAB 0 say Financial Industry Regulatory Authority isn’t a real alternative to IAB

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18. 18
    American Diabetes Association diabetes.org English 2 trackers

    Diabetes Research, Education, Advocacy | ADA

    Leading the fight against the deadly consequences of diabetes for those affected by it through research funding, community services, education and advocacy.

    • Cloudflare
    • Cloudflare DNS
    • Google Search Console
    • Google Tag Manager
    • PHP
    • Atlassian

    0 say American Diabetes Association is a good alternative to IAB 0 say American Diabetes Association isn’t a real alternative to IAB

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19. 19
    ICANN icann.org Top 10K English No trackers

    Internet Corporation for Assigned Names and Numbers (ICANN)

    ICANN’s mission is to help ensure a stable, secure, and unified global Internet.

    • Cloudflare
    • Google Search Console
    • OneTrust
    • OpenAI
    • Angular
    • AngularJS

    0 say ICANN is a good alternative to IAB 0 say ICANN isn’t a real alternative to IAB

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20. 20
    CFTC cftc.gov English 1 tracker

    Commodity Futures Trading Commission | CFTC

    government agency

    • Cloudflare
    • Cloudflare DNS
    • Google Analytics
    • jQuery
    • jsDelivr
    • Microsoft 365

    0 say CFTC is a good alternative to IAB 0 say CFTC isn’t a real alternative to IAB

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Closest first, by how much each site’s offer resembles IAB’s. Trackers are counted the same way as above. Highlighted technologies are ones IAB uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what IAB adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.