iab.com
IAB
Who runs IAB, what it tracks and what it costs, and the 20 closest advertising trade association alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- ANA
Measured from IAB’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit IAB01 · Who’s behind it
Who runs IAB
IAB iab.com
Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
Wikidata: trade organization for the online advertising industry
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What IAB tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
14 of the 16 alternatives below have fewer, 1 have more.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
- US company
- 4 tools
Advertising and retargeting
Lets ad networks recognise visitors on other sites and show them ads.
Visitor analytics
Counts and follows visits, usually with cookies.
Marketing and email tracking
Links visits to email campaigns and customer profiles.
Tag manager
Loads further tracking scripts, which we can’t always see.
03 · Alternatives
Alternatives to IAB
Thumbs up if it’s a real alternative to IAB, thumbs down if it isn’t.
- 01
Association of National Advertisers | ANA
The ANA sets the agenda for the marketing industry, driving brand and business growth.
Very close - 02
Home - The NAI: Network Advertising Initiative
The Network Advertising Initiative is an industry trade group founded in 2000 that develops self-regulatory standards for online advertising.
Very close - 03
Welcome to SHRM | The Voice of All Things Work
For all things work, turn to SHRM, the world’s largest HR association dedicated to creating better workplaces that work for all.
Close - 04
Web Professionals
Web Professional association for web designers, web developers, web marketers, analysts and other web professionals.
Close - 05
ADWEEK
Breaking News in Advertising, Media and Technology
Very close - 06
Digiday — The home of modern media and marketing
Digiday is the leading voice of the media and marketing industry and how they are being disrupted by technology.
Very close - 07
WorldatWork Home | WorldatWork
WorldatWork is dedicated to elevating employee experiences and driving organizational performance through rewards, offering education, leadership and community.
Close - 08
Federal Trade Commission | Protecting America's Consumers
The official website of the Federal Trade Commission, protecting America’s consumers for over 100 years.
Close - 09
Welcome - ETSI
ETSI provides an open, collaborative environment to develop globally applicable standards for ICT-enabled systems, applications, and services.
Close - 10
DataCite – Connecting Research, Advancing Knowledge - DataCite
international not-for-profit organization which aims to improve data citation
Close - 11
Fight for the Future
Who are we? We are a group of artists, engineers, activists, and technologists who have been behind the largest online protests in human history, channeling Internet outrage into political power to win public interest victories previously thought to be impossible. We fight for a future where technology is a force for liberation— not oppression. Battle […]
Close - 12
AAAS Home | American Association for the Advancement of Science (AAAS)
international non-profit organization promoting science
Close - 13
Diabetes Research, Education, Advocacy | ADA
Leading the fight against the deadly consequences of diabetes for those affected by it through research funding, community services, education and advocacy.
Close - 14
Internet Corporation for Assigned Names and Numbers (ICANN)
ICANN’s mission is to help ensure a stable, secure, and unified global Internet.
Close - 15
The premier global independent, omnichannel advertising platform | Innovid
Innovid empowers advertisers and publishers to create, deliver, measure, and optimize their ad and social experiences that drive consumer connections and business growth.
Very close - 16
Digital Marketing News | Marketing Dive
Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
Very close - 17
The Global Commerce Intelligence Platform
Make every shopping moment smarter with ads powered by commerce AI fueled by the world’s largest set of commerce data
Very close - 18
New York-based online advertising company
Very close - 19
Kargo | Premium Advertising Solutions for Modern Brands — Kargo
Kargo helps brands reach consumers through premium media, breakthrough creative, retail media, and AI-powered advertising solutions that drive measurable business results.
Very close - 20
GumGum | The Mindset Company™ – CTV, OLV & High Impact Display Advertising
A global advertising technology company identifying the moments consumers are most receptive — delivering mindset-driven campaigns across CTV, online video, and high-impact display at scale.
Very close
Closest first, by how much each site’s offer resembles IAB’s. Trackers are counted the same way as above. Highlighted technologies are ones IAB uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what IAB adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 23 technologies
- Neighbours
- k = 20
- Sites searched
- 9,193
- Vector
- 384-d
- Query
- 42 ms
Competitor map
Each alternative by how close its vector is to IAB’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- WordPress meta generator: WordPress 7.0.2
- Ecommerce
- WooCommerce page source: /plugins/woocommerce/
- JavaScript libraries
- jQuery asset https://ajax.googleapis.com/ajax/libs/jquery/2.1.1/jquery.min.js
- CSS & UI
- Font Awesome asset https://maxcdn.bootstrapcdn.com/font-awesome/4.7.0/css/font-awesome.min.css?ver=7.0.2
- Analytics
- Google Analytics page source: googletagmanager.com/gtag/js
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Advertising
- LinkedIn Insight Tag page source: snap.licdn.com/li.lms-analytics
- Marketing automation
- HubSpot page source: js.hs-scripts.com
- Live chat & support
- Zendesk TXT v=spf1 a ip4:65.98.62.152/29 ip4:50.31.57.0/29 include:spf.ess.barrac…
- Cookie consent
- OneTrust page source: cdn.cookielaw.org
- CDN
- cdnjs asset https://cdnjs.cloudflare.com/ajax/libs/mustache.js/4.1.0/mustache.min.js?ver=7.0.2
- Cloudflare header cf-ray: a577a609793034a6-HAM
- jsDelivr asset https://cdn.jsdelivr.net/npm/uikit@3.21.16/dist/js/uikit.min.js?ver=7.0.2
- Languages & backends
- PHP header x-powered-by: PHP/7.4.33, PleskLin
- Email hosting
- Barracuda MX d296737a.ess.barracudanetworks.com
- Microsoft 365 TXT MS=ms68482173
- Email delivery
- Amazon SES TXT v=spf1 a ip4:65.98.62.152/29 ip4:50.31.57.0/29 include:spf.ess.barrac…
- SendGrid TXT v=spf1 a ip4:65.98.62.152/29 ip4:50.31.57.0/29 include:spf.ess.barrac…
- DNS hosting
- Cloudflare DNS NS nelly.ns.cloudflare.com
- SaaS tools (verified in DNS)
- DocuSign TXT docusign=0d59ac60-0f65-453f-b4ee-98c987448afc
- Google Search Console meta google-site-verification: l5zKCAjAg6aZJ7cD1vYj9KnZIcc2FShS-uP0i9Jq3xc
- OpenAI TXT openai-domain-verification=dv-PDOy5kAEKLN9b0T1mM3rLpmF
- Zoom TXT ZOOM_verify_0rzqtamDTFK9f-XMdnKHnA
What competitors use
Across the 20 closest sites.
- Google Search Console 17/20
- Microsoft 365 14/20
- jQuery 12/20
- Apple Business · not on iab.com 11/20
- PHP 10/20
- Google Fonts · not on iab.com 9/20
- Google Tag Manager 9/20
- Cloudflare 7/20
- Meta Business Suite · not on iab.com 7/20
- WordPress 7/20
- nginx · not on iab.com 7/20
- Google Workspace · not on iab.com 6/20
- Atlassian · not on iab.com 6/20
- Salesforce · not on iab.com 6/20
- Cloudflare DNS 5/20
- Font Awesome 5/20