fwd.com

FWD

Who runs FWD, what it tracks and what it costs, and the 20 closest life insurance alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
AIA Group

Measured from FWD’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

We’ll send a link to confirm. Your address is only used for these alerts.

Visit FWD

01 · Who’s behind it

Who runs FWD

FWD fwd.com

We’re FWD. A different kind of insurer with a vision to change the way people feel about insurance. Discover our story.

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What FWD tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

tracker that follows visitors

5 of the 14 alternatives below have fewer, 1 have more.

Privacy-friendly alternatives →
Cookie banner
None found
US company
2 tools
  • Tag manager

    Loads further tracking scripts, which we can’t always see.

  • Third-party embeds

    Videos, maps or fonts from other companies, which receive the visitor’s IP address.

03 · Alternatives

Alternatives to FWD

Thumbs up if it’s a real alternative to FWD, thumbs down if it isn’t.

Fewer trackers than FWDNo ad trackersRegistered in the EUFree planOnly in English
  1. 01
    Prudential plc prudentialplc.com English 1 tracker

    We are Partners and Protectors | Prudential plc

    Prudential plc has been a trusted partner for over 175 years, helping individuals and families in Asia and Africa protect their health, wealth, and future.

    Compare Prudential plc with FWD →
  2. 02
    greateasternlife.com English 1 tracker

    Personal Insurance | Great Eastern

    Having insurance should be the most important in life. Visit Great Eastern and get the best insurance plans for you!

    Compare greateasternlife.com with FWD →
  3. 03
    Assicurazioni Generali generali.com English 4 trackers

    Generali Group

    Visit the corporate website of Assicurazioni Generali Group: you can find, in addition to the storytelling on topics of general interest, information about our activities, financial data, news, CSR, career opportunities, and history.

    Compare Assicurazioni Generali with FWD →
  4. 04
    MetLife metlife.com English 1 tracker

    Global Employee Group Benefits Provider - MetLife

    MetLife is a global provider of employee group benefits, helping employers support workforce health, financial security, and wellbeing through trusted insurance solutions.

    Compare MetLife with FWD →
  5. 05
    Sunlife sunlife.com English 1 tracker

    Global Corporate Website | Sunlife

    Sunlife is a financial services company providing financial planning, life insurance, health insurance, investments and more.

    Compare Sunlife with FWD →
  6. 06
    SCOR scor.com English 1 tracker

    Welcome to SCOR

    Compare SCOR with FWD →
  7. 07
    Mapfre mapfre.com English 1 tracker

    Corporate website - Mapfre

    Welcome to Mapfre's corporate portal: institutional information, corporate governance, sustainability, and commitment to transparency

    Compare Mapfre with FWD →
  8. 08
    American International Group aig.com English 1 tracker

    AIG Insurance Home | AIG US

    American International Group, Inc, (AIG), is a global insurance organization providing a range of insurance and other financial services. Get to know us better.

    Compare American International Group with FWD →
  9. 09
    Hannover Re hannover-re.com English No trackers

    One of the World's Leading Reinsurers - Hannover Re

    We stand as one of the leading global reinsurers, offering comprehensive coverage in both property and casualty reinsurance across every continent worldwide

    Compare Hannover Re with FWD →
  10. 10
    AXA axa.com English No trackers

    AXA's Corporate Website | AXA

    Present in 52 countries, AXA's 156,000 employees and distributors are committed to serving our +92 million clients across the major business lines of Property-Casualty insurance and Life & Health.

    Compare AXA with FWD →
  11. 11
    PartnerRe partnerre.com English 1 tracker

    PartnerRe | Your reinsurance partner.

    We are a leading global reinsurer that helps insurance companies reduce their earnings volatility, strengthen their capital and grow their businesses through reinsurance solutions.

    Compare PartnerRe with FWD →
  12. 12
    NN Group nn-group.com English No trackers

    NN Group

    NN Group is an international financial services company active in 11 countries. NN is committed to sustainable value creation for all stakeholders.

    Compare NN Group with FWD →
  13. 13
    The Cigna Group cigna.com Top 10K English 2 trackers

    Cigna Healthcare | Health Insurance and Dental Plans

    Cigna Healthcare offers health insurance plans such as medical and dental to individuals and employers, and international health insurance.

    Compare The Cigna Group with FWD →
  14. 14
    Allianz allianz.com English

    European multinational insurance and financial services corporation

    Compare Allianz with FWD →
  15. 15
    Aetna aetna.com Top 10K English 1 tracker

    Health Insurance Plans | Aetna

    Aetna offers health insurance, as well as dental, vision and other plans, to meet the needs of individuals and families, employers, health care providers and insurance agents/brokers. The path to healthy starts here.

    Compare Aetna with FWD →
  16. 16
    Travelers travelers.com English 1 tracker

    Travelers: Insurance Coverage and Protection for What Matters Most

    Protect your personal and business investments with Travelers Insurance. From auto to homeowners or business insurance, we have the solution to suit your needs.

    Compare Travelers with FWD →
  17. 17
    Lincoln Financial lincolnfinancial.com English No trackers

    Individuals | Lincoln Financial

    Lincoln Financial Group provides resources and solutions that help empower Americans to take charge of their financial lives with confidence and optimism.

    Compare Lincoln Financial with FWD →
  18. 18
    Principal principal.com Top 10K English 1 tracker

    Retirement, Investments, and Insurance | Principal

    Let’s keep your finances simple. Insure what you have. Invest when you’re ready. Retire with confidence.

    Compare Principal with FWD →
  19. 19
    Nationwide nationwide.com English 1 tracker

    Insurance and Financial Services Company – Nationwide

    Nationwide offers insurance, retirement and investing products that protect your many sides. Get home and auto insurance quotes online or find a local agent

    Compare Nationwide with FWD →
  20. 20
    New York Life Insurance Company newyorklife.com English 1 tracker

    Trusted Guidance and Protection | New York Life Insurance

    Protect and build your future with comprehensive one-on-one guidance from New York Life. Learn about our life insurance and financial product offerings.

    Compare New York Life Insurance Company with FWD →

Closest first, by how much each site’s offer resembles FWD’s. Trackers are counted the same way as above. Highlighted technologies are ones FWD uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what FWD adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 11 technologies
Neighbours
k = 20
Sites searched
9,195
Vector
384-d
Query
34 ms

Competitor map

Each alternative by how close its vector is to FWD’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

PrincipalAetnaThe Cigna GroupPartnerReAXAMapfreSCORPrudential plc

Built with

JavaScript frameworks
  • Next.js page source: /_next/static/
  • React implied by Next.js (page source: /_next/static/)
Fonts
  • Google Fonts asset https://fonts.googleapis.com/icon?family=Material+Icons
Tag managers
CDN
  • Amazon CloudFront header x-amz-cf-id: pRgnskefs_KBCmrGvPDvfO5uvdmHnArSRAf1Uu1dY5K31VQtGsSbrw==
Video
Email hosting
SaaS tools (verified in DNS)
  • Atlassian TXT atlassian-domain-verification=qxlGDdOWqzX7PNhiFGj2G31B/7aKM4gMjVmMMUb…
  • Google Search Console TXT google-site-verification=NgAJGcA9g9OtxLltklmqFt8J9rQ_t0AlqjMGRQPmqJU
  • Miro TXT miro-verification=80d13f56658e2c87ebe16c0257ee203a28f4886b