doubleclick.net

Google

Who runs Google, what it tracks and what it costs, and the 20 closest advertising technology alternatives.

Who’s behind it
Part of google.com
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Criteo

Measured from Google’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

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01 · Who’s behind it

Who runs Google

Google doubleclick.net

Google Marketing Platform offers an enterprise analytics solution to gain insights into your advertising, marketing, customers, and sales.

Company
No imprint we could read
Part of
google.com Runs this domain’s DNS
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What Google tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

tracker that follows visitors

1 of the 19 alternatives below have fewer, 13 have more.

Privacy-friendly alternatives →
Cookie banner
None found
US company
2 tools
  • Tag manager

    Loads further tracking scripts, which we can’t always see.

  • Third-party embeds

    Videos, maps or fonts from other companies, which receive the visitor’s IP address.

03 · Alternatives

Alternatives to Google

Thumbs up if it’s a real alternative to Google, thumbs down if it isn’t.

Fewer trackers than GoogleNo ad trackersRegistered in the EUFree planOnly in English

1 of the 60 sites closest to Google matches.

  1. 01
    Mixpanel mixpanel.com Top 1K English Free plan 4 trackers

    Product Intelligence Platform for the AI Era | Mixpanel

    Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.

    Compare Mixpanel with Google →

Closest first, by how much each site’s offer resembles Google’s. Trackers are counted the same way as above. Highlighted technologies are ones Google uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Google adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack and search numbers · 4 technologies