vs
Comparison
uSSP vs viantinc.com
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re close.
uSSP is a supply-side advertising platform from UMG that lets publishers sell website, mobile app and video ad inventory programmatically to ad exchanges, DSPs and ad networks, with price floor controls, real-time reporting and machine-learning yield optimization.
Viant operates a demand-side platform (DSP) for programmatic ad buying, letting advertisers and agencies target audiences across connected TV, digital audio, digital out-of-home, in-game and web channels without third-party cookies, with built-in measurement and analytics.
- Company
- Not stated
- Not stated
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Top 10K
- Smaller site
- Trackers on the homepage
- fewer
- Visitor analytics: Yandex Metrica
- Third-party embeds: Adobe Fonts, Google Fonts
-
- Session recording: Hotjar
- Marketing and email tracking: HubSpot, Mailchimp, Salesforce Pardot
- Tag manager: Google Tag Manager
- Third-party embeds: Google Fonts, Vimeo
- Ad trackers
- None
- None
- Cookie banner
- –
- OneTrust
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.