vs
Comparison
Sovrn vs The Trade Desk
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.
Sovrn provides advertising technology for website publishers, including a supply-side ad exchange, affiliate link monetization tools (Sovrn Commerce), attention-based ad targeting, and first-party data products for advertisers and DSPs.
The Trade Desk is a demand-side platform (DSP) that lets advertisers and agencies buy and manage programmatic ad campaigns across connected TV, audio, mobile, display, native, video and digital out-of-home, with audience targeting and measurement.
- Company
- Not stated
- Not stated
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Smaller site
- Smaller site
- Trackers on the homepage
- fewer
- Visitor analytics: Google Analytics
- Tag manager: Google Tag Manager
-
- Marketing and email tracking: Marketo
- Tag manager: Adobe Experience Platform Tags, Google Tag Manager
- Privacy-friendly analytics: Cloudflare Web Analytics
- Ad trackers
- None
- None
- Cookie banner
- –
- OneTrust
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.