vs Comparison

Equativ vs Tappx

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.

Equativ

Equativ (formerly Smart AdServer) provides an advertising technology platform combining ad serving, a supply-side platform, a demand-side platform, curation and retail media tools. It is used to buy, sell and optimize programmatic ads across CTV, video, display and native formats.

Tappx

Tappx is an ad tech company providing mobile app monetization through an SDK and programmatic bidding for publishers, plus user acquisition and programmatic advertising campaigns for advertisers across app, web and CTV/OTT.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Top 1K
Top 10K
Trackers on the homepage
  • Tag manager: Google Tag Manager
  • Third-party embeds: Adobe Fonts, Google Fonts
  • Tag manager: Google Tag Manager
  • Third-party embeds: Google Fonts
Ad trackers
None
None
Cookie banner
Didomi
–
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
–
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.