vs
Comparison
Basis vs viantinc.com
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.
Basis (formerly Centro/SiteScout) provides advertising automation software that combines a programmatic DSP with tools for media planning, campaign activation across programmatic, search and social, reporting, and billing reconciliation, plus managed media services.
Viant operates a demand-side platform (DSP) for programmatic ad buying, letting advertisers and agencies target audiences across connected TV, digital audio, digital out-of-home, in-game and web channels without third-party cookies, with built-in measurement and analytics.
- Company
- Not stated
- Not stated
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Top 10K
- Smaller site
- Trackers on the homepage
- fewer
- Session recording: Microsoft Clarity
- Tag manager: Google Tag Manager
- Third-party embeds: Google Fonts, Vimeo
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- Session recording: Hotjar
- Marketing and email tracking: HubSpot, Mailchimp, Salesforce Pardot
- Tag manager: Google Tag Manager
- Third-party embeds: Google Fonts, Vimeo
- Ad trackers
- None
- None
- Cookie banner
- –
- OneTrust
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.