vs
Comparison
Semrush vs Totango
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.
Subscription software for search engine optimization and online marketing, providing keyword research, backlink and competitor analysis, site audits, rank tracking, PPC research, local SEO and tracking of brand visibility in AI chatbot answers.
Totango, now rebranded as Odie, provides customer success software that gives post-sales teams customer data, account insights, and AI agents for managing retention and renewals.
- Company
- Not stated
- Not stated
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Top 10K
- Smaller site
- Trackers on the homepage
- fewer
- Marketing and email tracking: HubSpot, Marketo
- Third-party embeds: Google Fonts
-
- Advertising and retargeting: LinkedIn Insight Tag
- Marketing and email tracking: HubSpot, Marketo
- Tag manager: Google Tag Manager
- Third-party embeds: Google Fonts
- Ad trackers
- None
- Yes
- Cookie banner
- –
- iubenda
- Prices
- €112.52
- €112.52 / mo
- €134
- €158.40
- €158.40 / mo
Has a free plan
- No pricing page found
- Last price change
- None seen yet
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.