vs Comparison

Search Engine Journal vs Serpstat

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.

Search Engine Journal

Online publication covering news, guides and analysis on SEO, AI search, pay-per-click advertising, and digital marketing, plus webinars and a paid membership (SEJ Pro).

Serpstat

Serpstat is an online SEO software suite offering keyword research, competitor analysis, backlink analysis, rank tracking, site audits and PPC ad research, plus an API for SEO data.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Top 10K
Smaller site
Trackers on the homepage
  • Advertising and retargeting: Google Ad Manager
  • Marketing and email tracking: HubSpot, Mailchimp
  • Tag manager: Google Tag Manager
fewer
  • A/B testing: VWO
  • Tag manager: Google Tag Manager
  • Third-party embeds: Google Fonts
Ad trackers
Yes
None
Cookie banner
–
–
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
–
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.