vs Comparison

OpenX vs Smile Wanted

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re close.

OpenX

OpenX operates a supply-side platform and real-time ad exchange that lets publishers sell display, mobile, video and connected TV ad inventory programmatically to advertisers. It also provides tools for curation, deal creation, supply-side targeting and fraud detection.

Smile Wanted

Smile Wanted is an ad tech company that runs a supply-side platform and curated marketplaces. It connects premium publisher inventory in display, video and native formats with agencies and brands, using supply path optimization, viewability prediction and cookieless contextual targeting.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Smaller site
Top 1K
Trackers on the homepage
  • Marketing and email tracking: HubSpot, Marketo
  • Tag manager: Google Tag Manager
fewer
  • Visitor analytics: Google Analytics
  • Third-party embeds: Google Fonts
Ad trackers
None
None
Cookie banner
OneTrust
CookieYes
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
–
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.