vs
Comparison
OpenX vs Verve
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.
OpenX operates a supply-side platform and real-time ad exchange that lets publishers sell display, mobile, video and connected TV ad inventory programmatically to advertisers. It also provides tools for curation, deal creation, supply-side targeting and fraud detection.
Smaato, now Verve's Brand+ Marketplace, is a supply-side platform and ad exchange. It lets app, connected TV and web publishers sell their ad inventory to brands, agencies and DSPs through programmatic auctions and curated deals.
- Company
- Not stated
- Not stated
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Smaller site
- Smaller site
- Trackers on the homepage
-
- Marketing and email tracking: HubSpot, Marketo
- Tag manager: Google Tag Manager
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- Visitor analytics: Google Analytics
- Marketing and email tracking: HubSpot
- Tag manager: Google Tag Manager
- Ad trackers
- None
- None
- Cookie banner
- OneTrust
- OneTrust
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.