vs
Comparison
OpenX vs Raptive
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.
OpenX operates a supply-side platform and real-time ad exchange that lets publishers sell display, mobile, video and connected TV ad inventory programmatically to advertisers. It also provides tools for curation, deal creation, supply-side targeting and fraud detection.
Raptive (formerly CafeMedia and AdThrive) provides full-service ad management and monetization for independent content creators and media company websites. It also sells advertisers access to its publisher network and offers hosted community spaces for creators.
- Company
- Not stated
- Not stated
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Smaller site
- Smaller site
- Trackers on the homepage
-
- Marketing and email tracking: HubSpot, Marketo
- Tag manager: Google Tag Manager
- fewer
- Advertising and retargeting: Reddit Pixel
- Tag manager: Google Tag Manager
- Ad trackers
- None
- Yes
- Cookie banner
- OneTrust
- –
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.