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Comparison
Lotame vs OpenX
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.
Lotame provides advertising data technology, including a third-party data marketplace (Lotame Data Exchange), a data collaboration platform (Spherical) for connecting and activating first-party audience data, identity resolution, and curated private marketplaces for programmatic advertising.
OpenX operates a supply-side platform and real-time ad exchange that lets publishers sell display, mobile, video and connected TV ad inventory programmatically to advertisers. It also provides tools for curation, deal creation, supply-side targeting and fraud detection.
- Company
- Not stated
- Not stated
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Smaller site
- Smaller site
- Trackers on the homepage
- fewer
- Marketing and email tracking: HubSpot
- Tag manager: Google Tag Manager
- Third-party embeds: Adobe Fonts
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- Marketing and email tracking: HubSpot, Marketo
- Tag manager: Google Tag Manager
- Ad trackers
- None
- None
- Cookie banner
- –
- OneTrust
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.