vs Comparison

hotjar.com vs Matomo

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.

hotjar.com

Hotjar provides website behavior analytics tools such as heatmaps, session recordings and on-site surveys; it now redirects users to Contentsquare, which offers these plus funnels, error monitoring and AI summaries, with a free tier.

Matomo

Matomo is an open-source web analytics application, available self-hosted on-premise or as a cloud service, that tracks website and app visits with a focus on privacy, GDPR compliance and data ownership.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Top 1K
Top 10K
Trackers on the homepage
fewer
  • Marketing and email tracking: HubSpot
  • Tag manager: Google Tag Manager
  • Advertising and retargeting: LinkedIn Insight Tag
  • Visitor analytics: Matomo
  • Marketing and email tracking: HubSpot
Ad trackers
None
Yes
Cookie banner
OneTrust
Usercentrics
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
–
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.