vs
Comparison
Equativ vs ID5
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re close.
Equativ (formerly Smart AdServer) is an advertising technology company offering a programmatic ad platform that includes a supply-side platform, ad serving, curation, retail media and creative ad enhancements across CTV, video, display and native formats.
ID5 provides an identity resolution framework for digital advertising, including a universal ID that replaces third-party cookies so publishers, ad tech platforms and media buyers can make audiences addressable and measure campaigns across channels.
- Company
- Not stated
- Not stated
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Smaller site
- Smaller site
- Trackers on the homepage
-
- Tag manager: Google Tag Manager
- Third-party embeds: Adobe Fonts, Google Fonts
-
- Tag manager: Google Tag Manager
- Ad trackers
- None
- None
- Cookie banner
- Didomi
- –
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.