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yougov.com

YouGov

Who runs YouGov, what it tracks and what it costs, and the 20 closest market research alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Ipsos

Measured from YouGov’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

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Visit YouGov

01 · Who’s behind it

Who runs YouGov

YouGov yougov.com

Explore YouGov's market research and data analytics services for valuable insights. Make informed business decisions with our consumer analysis & intelligence.

Wikidata: international internet-based market research firm

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What YouGov tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

trackers that follow visitors

9 of the 19 alternatives below have fewer, 4 have more.

Privacy-friendly alternatives →
Cookie banner
OneTrust
US company
1 tool

  • Marketing and email tracking

    Links visits to email campaigns and customer profiles.

  • A/B testing

    Shows visitors different versions of the page to see which works better.

03 · Alternatives

Alternatives to YouGov

Fewer trackers than YouGovNo ad trackersRegistered in the EUFree planOnly in English

None of the 60 sites closest to YouGov match these filters. We read imprints and pricing pages once a week, so more sites qualify as we get to them.

04 · History

What changed

Price and policy history →

No changes yet. Each new crawl is compared with the last one, and what YouGov adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack and search numbers · 15 technologies
Neighbours
k = 60
Sites searched
9,216
Vector
384-d
Query
43 ms

Built with

JavaScript frameworks
Marketing automation
  • Marketo TXT v=spf1 ip4:195.49.159.67 ip4:195.49.159.66 ip4:213.252.2.39/32 ip4:46…
Live chat & support
  • Zendesk TXT v=spf1 ip4:195.49.159.67 ip4:195.49.159.66 ip4:213.252.2.39/32 ip4:46…
Cookie consent
A/B testing
  • VWO page source: dev.visualwebsiteoptimizer.com
Monitoring
Security
  • Imperva header x-iinfo: 60-31580456-31559346 2NNN RT(1793957899362 304) q(0 0 0 1) …
Email hosting
Email delivery
  • Amazon SES TXT v=spf1 ip4:195.49.159.67 ip4:195.49.159.66 ip4:213.252.2.39/32 ip4:46…
  • Mailjet TXT v=spf1 ip4:195.49.159.67 ip4:195.49.159.66 ip4:213.252.2.39/32 ip4:46…
DNS hosting
SaaS tools (verified in DNS)
  • GlobalSign TXT globalsign-domain-verification=873632293C3AB66A359D8262B6336467
  • Google Search Console TXT google-site-verification=f-Y9UcV5izb5kJbFfNjaIzsUQqSES04vK8d_gWS3UwQ
  • Salesforce TXT v=spf1 ip4:195.49.159.67 ip4:195.49.159.66 ip4:213.252.2.39/32 ip4:46…