which.co.uk
Which?
Who runs Which?, what it tracks and what it costs, and the 20 closest consumer product reviews alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Consumer Reports
Measured from Which?’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Which?01 · Who’s behind it
Who runs Which?
Which? which.co.uk
Which? works for you reviewing products and services, so that you make the best purchase decisions for your needs.
Wikidata: United Kingdom consumer organisation, officially known as Consumers' Association
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Which? tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
tracker that follows visitors
4 of the 17 alternatives below have fewer, 10 have more.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
- US company
- 1 tool
Tag manager
Loads further tracking scripts, which we can’t always see.
03 · Alternatives
Alternatives to Which?
None of the 60 sites closest to Which? match these filters. We read imprints and pricing pages once a week, so more sites qualify as we get to them.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Which? adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack and search numbers · 16 technologies
- Neighbours
- k = 60
- Sites searched
- 9,222
- Vector
- 384-d
- Query
- 43 ms
Built with
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Cookie consent
- OneTrust page source: otSDKStub
- Payments
- Stripe TXT stripe-verification=2aad228fb271e51dbbf3fd2e2f20635eb01f2eca84fc53b0e…
- CDN
- Amazon CloudFront header x-amz-cf-id: OUnHOK4XZJfZ9osZ9R_jOdsFi9lvKtfqTwyyjnTvupOJMVEFy3nrEQ==
- Web servers
- Apache HTTP Server header server: Apache
- Email hosting
- Google Workspace TXT v=spf1 ip4:94.236.83.186 ip4:31.221.13.100 ip4:80.6.91.150 ip4:20.90.…
- Microsoft 365 TXT MS=ms82245533
- Mimecast MX eu-smtp-inbound-2.mimecast.com
- Email delivery
- Amazon SES TXT v=spf1 ip4:94.236.83.186 ip4:31.221.13.100 ip4:80.6.91.150 ip4:20.90.…
- DNS hosting
- Amazon Route 53 NS ns-1917.awsdns-47.co.uk
- SaaS tools (verified in DNS)
- Apple Business TXT apple-domain-verification=XhosNN1ptqHU9PN2
- Atlassian TXT atlassian-domain-verification=DdM6v2tGCllZXbJSuV4hAe/4jUAMahcndL25R4L…
- Google Search Console TXT google-site-verification=IbWLGHFw91hFPzwHFSOiMnd2ay_Z_7G9Gls8rVfJJHw
- Meta Business Suite TXT facebook-domain-verification=jjwb9bvbtvrb1vipjl1lu7usucc07e
- Miro TXT miro-verification=b846e7e004e367a4cdd3846eb914b9d4eb039512
- Salesforce TXT v=spf1 ip4:94.236.83.186 ip4:31.221.13.100 ip4:80.6.91.150 ip4:20.90.…
What competitors use
Across the 20 closest sites.
- Google Search Console 17/20
- Google Workspace 13/20
- Microsoft 365 13/20
- Atlassian 11/20
- OneTrust 11/20
- Amazon Route 53 9/20
- Google Tag Manager 8/20
- Meta Business Suite 8/20
- GlobalSign · not on which.co.uk 8/20
- Adobe · not on which.co.uk 8/20
- Salesforce 7/20
- Cloudflare DNS · not on which.co.uk 7/20
- DocuSign · not on which.co.uk 7/20
- Cloudflare · not on which.co.uk 6/20
- Google Ad Manager · not on which.co.uk 6/20
- Miro 6/20