Which?

01 · Who’s behind it

Who runs Which?

Which? which.co.uk

Which? works for you reviewing products and services, so that you make the best purchase decisions for your needs.

Wikidata: United Kingdom consumer organisation, officially known as Consumers' Association

Company

No imprint we could read

Online since

Not in the Internet Archive

Audience

In English

02 · Privacy

What Which? tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

20 of the 60 sites closest to Which? match.

1. 01
   Consumer Reports consumerreports.org Top 10K English 1 tracker

   Product Reviews and Ratings, Buying Advice and Consumer Advocacy - Consumer Reports

   Get unbiased ratings and reviews for 10,000+ products and services from Consumer Reports, plus trusted advice and in-depth reporting on what matters most.

   • Amazon CloudFront
   • Google Search Console
   • Google Tag Manager
   • Google Workspace
   • Meta Business Suite
   • Adobe Experience Manager

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2. 02
   Statista statista.com Top 1K English 2 trackers

   Statista - The Statistics Portal for Market Data, Market Research and Market Studies

   Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading statistics database

   • Amazon SES
   • Atlassian
   • Amazon CloudFront
   • Google Search Console
   • Google Tag Manager
   • Microsoft 365

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3. 03
   UpToDate uptodate.com English No trackers

   UpToDate

   medical software company

   • Google Search Console
   • Microsoft 365
   • Amazon Route 53
   • Salesforce
   • Java
   • reCAPTCHA

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4. 04
   WARC warc.com English 2 trackers

   WARC | Marketing Effectiveness

   WARC provides insight, intelligence, evidence, expertise, case studies, benchmarks and guidance to help marketers navigate any challenge with confidence.

   • Google Search Console
   • Google Tag Manager
   • Microsoft 365
   • Mimecast
   • Amazon Route 53
   • Dropbox

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5. 05
   SmartCustomer sitejabber.com English 1 tracker

   Find Real Business Reviews & Ratings | SmartCustomer

   SmartCustomer - your source for ratings and reviews. Find the truth about 130K+ businesses with real insights from 200M+ customers.

   • Google Tag Manager
   • Google Workspace
   • OneTrust
   • Amazon Route 53
   • Salesforce
   • Cloudflare

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6. 06
   British and Irish Legal Information Institute bailii.org English No trackers

   Making sure you're not a bot!

   legal database

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7. 07
   Mintel mintel.com English No trackers

   Global Market Intelligence & Research Agency | Mintel

   Mintel is the foundation of market intelligence. We provide consumer & market research, industry expertise & data insights to help you make confident decisions.

   • Atlassian
   • Amazon CloudFront
   • Microsoft 365
   • Amazon Route 53
   • Adobe
   • CookieYes

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8. 08
   Food.com food.com English No trackers

   Food.com - Recipes, Food Ideas and Videos

   Food.com has a massive collection of recipes that are submitted, rated and reviewed by people who are passionate about food. From international cuisines to quick and easy meal ideas, Food.com is where you can find what you're craving.

   • Apache HTTP Server
   • Google Search Console
   • Microsoft 365
   • Amazon Route 53
   • Adobe
   • GlobalSign

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9. 09
   Drupal drupal.org Top 10K English 1 tracker

   Client Challenge

   free and open-source web content management system

   • Amazon SES
   • Atlassian
   • Google Search Console
   • Fastly
   • GlobalSign
   • Mailchimp

   0 say Drupal is a good alternative to Which? 0 say Drupal isn’t a real alternative to Which?

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10. 10
    game8.co Top 10K English 1 tracker

    Game8｜The Top Gaming and App Walkthroughs Straight from Japan!

    The Top Gaming and App Walkthroughs Straight from Japan! Game8 delivers the latest in gaming news, walkthrough information, and other useful tools so that you can get the most out of your gaming experience! Our pages for popular apps and new games are being updated every minute!

    • Amazon CloudFront
    • Google Search Console
    • Google Tag Manager
    • Google Workspace
    • Amazon Route 53
    • Datadog RUM

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11. 11
    Bible bible.com Top 10K English 1 tracker

    Read the Bible online. A free Bible on your phone, tablet, or computer. - Bible App

    Read God’s Word at anytime, anywhere using the YouVersion Bible App. Share Scripture with friends, highlight passages, and create a daily habit with Bible Plans.

    • Google Search Console
    • Microsoft 365
    • Adobe Fonts
    • GlobalSign
    • Google Analytics
    • Mailchimp Transactional

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12. 12
    Feefo feefo.com English 3 trackers

    Feefo for Business | Verified Customer Reviews Platform

    Our review platform helps businesses and consumers make better decisions based on authentic customer feedback from customer and product reviews.

    • Atlassian
    • Google Search Console
    • Google Tag Manager
    • Google Workspace
    • Microsoft 365
    • Miro

    0 say Feefo is a good alternative to Which? 0 say Feefo isn’t a real alternative to Which?

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13. 13
    Best Buy bestbuy.com Top 1K English No trackers

    Best Buy International: Select your Country - Best Buy

    Shop online at Best Buy in your country and language of choice. Best Buy provides online shopping in a number of countries and languages.

    • Atlassian
    • Google Search Console
    • Microsoft 365
    • OneTrust
    • Adobe
    • Akamai

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14. 14
    Good Housekeeping goodhousekeeping.com Top 10K English No trackers

    Good Housekeeping: Trusted Home Advice, Product Reviews & Recipes

    Discover expert-tested product reviews, modern home tips, cleaning hacks, new recipes, health advice and more from Good Housekeeping. Since 1885, we've helped you make smart choices for your home and life.

    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • OneTrust
    • Amazon Route 53
    • GlobalSign

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15. 15
    Bazaarvoice bazaarvoice.com Top 10K English 1 tracker

    Bazaarvoice | The UGC Platform for Authentic Shopper Experiences

    The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.

    • Apple Business
    • Atlassian
    • Google Search Console
    • Google Tag Manager
    • Google Workspace
    • Microsoft 365

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16. 16
    Security security.org English 1 tracker

    Security.org: Security Doesn't Have to be Complicated | Security.org

    Security.org simplifies home security and personal safety. Using cutting-edge research, our experts educate and inspire people to stay safe.

    • Amazon CloudFront
    • Google Search Console
    • Google Tag Manager
    • Microsoft 365
    • Amazon Route 53
    • jQuery

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17. 17
    PowerReviews powerreviews.com English 2 trackers

    PowerReviews: Doing More with UGC to Grow Your Business

    Collect more and better Ratings & Reviews and other UGC. Create UGC displays that convert. Analyze to enhance product experience and positioning.

    • Apple Business
    • Atlassian
    • Google Search Console
    • Google Tag Manager
    • Google Workspace
    • Microsoft 365

    0 say PowerReviews is a good alternative to Which? 0 say PowerReviews isn’t a real alternative to Which?

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18. 18
    BBC Good Food bbcgoodfood.com English 1 tracker

    Good Food | Recipes and cooking tips | Good Food

    We’re all about good recipes, and about quality home cooking that everyone can enjoy.

    • Amazon SES
    • Google Search Console
    • Google Tag Manager
    • Meta Business Suite
    • Adobe Fonts
    • Datadog RUM

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19. 19
    Wowcher wowcher.co.uk English 1 tracker

    Your next unforgettable escape is waiting. Wowcher brings together the UK and Europe's best hotels, theatre breaks and spa retreats — expertly chosen, and priced so every break feels special.

    • Amazon SES
    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • OneTrust

    0 say Wowcher is a good alternative to Which? 0 say Wowcher isn’t a real alternative to Which?

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20. 20
    Fortune fortune.com Top 10K English No trackers

    Fortune - Fortune 500 Daily & Breaking Business News

    Unrivaled access, premier storytelling, and the best of business since 1930.

    • Apple Business
    • Amazon CloudFront
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • OneTrust

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Closest first, by how much each site’s offer resembles Which?’s. Trackers are counted the same way as above. Highlighted technologies are ones Which? uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Which? adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.