whattoexpect.com
What to Expect
Who runs What to Expect, what it tracks and what it costs, and the 20 closest pregnancy and parenting media alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- BabyCenter
Measured from What to Expect’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit What to Expect01 · Who’s behind it
Who runs What to Expect
What to Expect whattoexpect.com
Track pregnancy week-by-week, chat with other moms and find information on baby and toddler development, pregnancy symptoms and more on WhatToExpect.com.
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What What to Expect tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
11 of the 19 alternatives below have fewer, 5 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
- US company
- 4 tools
Advertising and retargeting
Lets ad networks recognise visitors on other sites and show them ads.
Tag manager
Loads further tracking scripts, which we can’t always see.
Third-party embeds
Videos, maps or fonts from other companies, which receive the visitor’s IP address.
03 · Alternatives
Alternatives to What to Expect
None of the 60 sites closest to What to Expect match these filters. We read imprints and pricing pages once a week, so more sites qualify as we get to them.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what What to Expect adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack and search numbers · 10 technologies
- Neighbours
- k = 60
- Sites searched
- 9,208
- Vector
- 384-d
- Query
- 87 ms
Built with
- Fonts
- Google Fonts page source: fonts.gstatic.com
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Advertising
- Amazon Publisher Services page source: c.amazon-adsystem.com
- Google Ad Manager page source: securepubads.g.doubleclick.net
- Security
- Cloudflare Turnstile page source: challenges.cloudflare.com/turnstile
- DNS hosting
- Amazon Route 53 NS ns-332.awsdns-41.com
- SaaS tools (verified in DNS)
- Apple Business TXT apple-domain-verification=YivwtCN0_z0f1p20bAHQYyBAItB83QZmDyq71_Y7EVI
- GlobalSign TXT globalsign-domain-verification=KaParXxs1OHDy7o8CMbPpHBN-2m_mzwdPqKMMQ…
- Google Search Console meta google-site-verification: SJh2JUSDO5RhFLDp3zeFTf_FNUTeVf3yiMlFEhBIoWc
- Meta Business Suite TXT facebook-domain-verification=7rfj1o1ys3s0smlbbq8ra7g48lz5l5
What competitors use
Across the 20 closest sites.
- Google Search Console 19/20
- Google Workspace · not on whattoexpect.com 15/20
- Microsoft 365 · not on whattoexpect.com 13/20
- Google Ad Manager 12/20
- Meta Business Suite 12/20
- Amazon Route 53 11/20
- GlobalSign 9/20
- OneTrust · not on whattoexpect.com 8/20
- Atlassian · not on whattoexpect.com 7/20
- Apple Business 6/20
- React · not on whattoexpect.com 6/20
- Adobe · not on whattoexpect.com 6/20
- PHP · not on whattoexpect.com 6/20
- WordPress · not on whattoexpect.com 6/20
- Google Tag Manager 6/20
- Cloudflare DNS · not on whattoexpect.com 6/20