variety.com
Variety
Who runs Variety, what it tracks and what it costs, and the 20 closest entertainment trade publication alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- The Hollywood Reporter
Measured from Variety’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Variety01 · Who’s behind it
Who runs Variety
Variety variety.com
Entertainment news, film reviews, awards, film festivals, box office, entertainment industry conferences
Wikidata: American weekly entertainment trade magazine
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Variety tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
12 of the 15 alternatives below have fewer, 1 have more.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
- US company
- 5 tools
- EU company
- 1 tool
Advertising and retargeting
Lets ad networks recognise visitors on other sites and show them ads.
Session recording
Records clicks, scrolling and typing so the company can replay visits.
Visitor analytics
Counts and follows visits, usually with cookies.
Tag manager
Loads further tracking scripts, which we can’t always see.
03 · Alternatives
Alternatives to Variety
Thumbs up if it’s a real alternative to Variety, thumbs down if it isn’t.
20 of the 60 sites closest to Variety match.
- 01
TheWrap - Your trusted source for entertainment breaking news
Your trusted source for breaking entertainment news, film reviews, TV updates and Hollywood insights. Stay informed with the latest entertainment news and analysis.
Very close - 02
/Film | Movie & TV News, Trailers, Interviews, & Reviews
The latest movie and television news, reviews, film trailers, exclusive interviews, and opinions - since 2005.
Very close - 03
ScreenRant: Movie News, Movie Reviews, Movie Trailers, TV News
ScreenRant debuted in 2003 and has grown into the largest source of breaking entertainment news & original features for movies, TV, comics, + more!
Very close - 04
New Movie News, Movie Trailers & Upcoming Movie Reviews | Collider
Stay up to date with new movie news, watch the latest movie trailers & get trusted reviews of upcoming movies & more from the team at Collider.
Very close - 05
MovieWeb - Movie News, Trailers, Reviews, and Exclusives.
The latest movie news, trailers, reviews, and more.
Very close - 06
SpaceNews: The space industry's source
News and analysis of the companies, agencies, technologies and trends shaping the global space industry. Subscribe today.
Very close - 07
Comicbook.com: Comics, Movies, TV, Gaming and Anime
Comicbook.com is the #1 site for everything geek. Get news, opinion and exclusives on movies, TV shows, video games, comics, anime and more.
Very close - 08
Pinkvilla: Latest Entertainment , Box Office Collections, Movie Reviews, Latest Videos, Korean, Fashion & Lifestyle & More
Get all the latest trends & breaking on entertainment & Lifestyle. Catch latest updates on Bollywood, Hollywood, Box Office, Movies, Reviews, K-Pop, TV , Fashion, Lifestyle & more.
Very close - 09
Polygon: Gaming and Entertainment News, Culture, Reviews, and More
Your source for the latest in video games, sci-fi, fantasy, tabletop games, anime, horror, books, and comics.
Very close - 10
FanSided Sports News & Updates: NFL, NBA, MLB, College & More
FanSided - Your go-to source for sports, entertainment, and lifestyle. Stay updated on news, analysis, and fandom across a range of topics.
Very close - 11
Bored Panda - The Only Magazine For Pandas
Bored Panda is a leading art, pop culture and lifestyle magazine that is viewed nearly 100 million times every month.
Very close - 12
The Leading Source for Entertainment and Celebrity News | Entertainment Tonight
Entertainment Tonight (ET) is the authoritative source on entertainment and celebrity news with unprecedented access to Hollywood's biggest stars, upcoming movies, and TV shows.
Very close - 13
Stereogum: Music News, Reviews, Interviews, & More
The world's best music blog.
Very close - 14
International Business, World News & Global Stock Market Analysis
CNBC International is the world leader for news on business, technology, China, trade, oil prices, the Middle East and markets.
Very close - 15
nine.com.au -- the new ninemsn - News, Sport, TV, Entertainment, Lifestyle | Latest Breaking News Headlines from Australia and the world
Meet the new nine.com.au. Get the latest news, sport, TV, travel, fashion, fitness, recipes, celebrity news and exclusive content, all for free at nine.com.au, the home of Nine
Very close - 16
Fortune - Fortune 500 Daily & Breaking Business News
Unrivaled access, premier storytelling, and the best of business since 1930.
Very close - 17
TIME | Current & Breaking News | National & World Updates
Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news.
Very close - 18
GameRant - Breaking News, Reviews & Everything Else in the World of Video Games
GameRant delivers content written by gamers for gamers with an emphasis on news, reviews, unique features, and interviews.
Very close - 19
Templated | Independent Gambling & iGaming Industry News
Independent news on the online casino, sports betting, and iGaming industries. Daily coverage of regulation, operators, and business.
Very close - 20
Bleacher Report | Sports. Highlights. News. Now.
Fan easier, fan faster and fan better with Bleacher Report. Keep up with the latest storylines, expert analysis, highlights and scores for all your favorite sports.
Very close
Closest first, by how much each site’s offer resembles Variety’s. Trackers are counted the same way as above. Highlighted technologies are ones Variety uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Variety adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 20 technologies
- Neighbours
- k = 60
- Sites searched
- 9,217
- Vector
- 384-d
- Query
- 88 ms
Competitor map
Each alternative by how close its vector is to Variety’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- WordPress meta generator: WordPress 6.9.11
- JavaScript libraries
- jQuery asset https://variety.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1
- Analytics
- Comscore page source: .scorecardresearch.com
- Google Analytics page source: googletagmanager.com/gtag/js
- Hotjar page source: static.hotjar.com
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Advertising
- Google Ad Manager page source: googletag.pubads()
- LinkedIn Insight Tag page source: snap.licdn.com/li.lms-analytics
- Cookie consent
- OneTrust page source: cdn.cookielaw.org
- Security
- reCAPTCHA page source: google.com/recaptcha/enterprise.js
- Web servers
- nginx header server: nginx
- Languages & backends
- PHP implied by WordPress (meta generator: WordPress 6.9.11)
- Email hosting
- Microsoft 365 MX variety-com.mail.protection.outlook.com
- Email delivery
- Amazon SES TXT v=spf1 include:spf.protection.outlook.com include:_spf.salesforce.com…
- DNS hosting
- Amazon Route 53 NS ns-1155.awsdns-16.org
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=5f299ac5ccddedab8418f37aad62a1ff499e5979c…
- Atlassian TXT atlassian-domain-verification=nprFKP7f9bTtDxCbcLk3c0Ag6DYYRzhq/pIp/XJ…
- Google Search Console TXT google-site-verification=pIaVGAxDGm9Q_ep5BU7dC3FF_zbbdPVZlKMEYZp3UeE
- Meta Business Suite TXT facebook-domain-verification=97nqs8w0mjgb6y2nm64wq1ul057n4u
- Salesforce TXT v=spf1 include:spf.protection.outlook.com include:_spf.salesforce.com…
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Google Workspace · not on variety.com 14/20
- PHP 12/20
- WordPress 12/20
- Google Tag Manager 11/20
- Meta Business Suite 10/20
- nginx 10/20
- Microsoft 365 9/20
- Amazon Route 53 9/20
- Google Analytics 8/20
- jQuery 7/20
- Parse.ly · not on variety.com 7/20
- Amazon SES 7/20
- Cloudflare · not on variety.com 7/20
- Google Ad Manager 6/20
- OneTrust 6/20