variety.com

Variety

Who runs Variety, what it tracks and what it costs, and the 20 closest entertainment trade publication alternatives.

Who’s behind it: Not stated
Online since: Unknown
Trackers
Prices: No pricing page
Last price change: –
Closest alternative: The Hollywood Reporter

Measured from Variety’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

Visit Variety

01 · Who’s behind it

Who runs Variety

Variety variety.com

Entertainment news, film reviews, awards, film festivals, box office, entertainment industry conferences

Wikidata: American weekly entertainment trade magazine

Company: No imprint we could read
Online since: Not in the Internet Archive
Audience: In English

02 · Privacy

What Variety tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

trackers that follow visitors

12 of the 15 alternatives below have fewer, 1 have more.

Privacy-friendly alternatives →

Cookie banner: OneTrust
US company: 5 tools
EU company: 1 tool

Advertising and retargeting

Lets ad networks recognise visitors on other sites and show them ads.
- Google Ad ManagerUS
- LinkedIn Insight TagUS
Session recording

Records clicks, scrolling and typing so the company can replay visits.
- HotjarEU
Visitor analytics

Counts and follows visits, usually with cookies.
- ComscoreUS
- Google AnalyticsUS
Tag manager

Loads further tracking scripts, which we can’t always see.
- Google Tag ManagerUS

03 · Alternatives

Alternatives to Variety

Fewer trackers than Variety No ad trackers Registered in the EU Free plan Only in English

None of the 60 sites closest to Variety match these filters. We read imprints and pricing pages once a week, so more sites qualify as we get to them.

04 · History

What changed

Price and policy history →

No changes yet. Each new crawl is compared with the last one, and what Variety adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack and search numbers · 20 technologies

Neighbours: k = 60
Sites searched: 9,217
Vector: 384-d
Query: 63 ms

Built with

CMS: WordPress meta generator: WordPress 6.9.11
JavaScript libraries: jQuery asset https://variety.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1
Analytics: Comscore page source: .scorecardresearch.com
Google Analytics page source: googletagmanager.com/gtag/js
Hotjar page source: static.hotjar.com
Tag managers: Google Tag Manager page source: googletagmanager.com/gtm.js
Advertising: Google Ad Manager page source: googletag.pubads()
LinkedIn Insight Tag page source: snap.licdn.com/li.lms-analytics
Cookie consent: OneTrust page source: cdn.cookielaw.org
Security: reCAPTCHA page source: google.com/recaptcha/enterprise.js
Web servers: nginx header server: nginx
Languages & backends: PHP implied by WordPress (meta generator: WordPress 6.9.11)
Email hosting: Microsoft 365 MX variety-com.mail.protection.outlook.com
Email delivery: Amazon SES TXT v=spf1 include:spf.protection.outlook.com include:_spf.salesforce.com…
DNS hosting: Amazon Route 53 NS ns-1155.awsdns-16.org
SaaS tools (verified in DNS): Adobe TXT adobe-idp-site-verification=5f299ac5ccddedab8418f37aad62a1ff499e5979c…
Atlassian TXT atlassian-domain-verification=nprFKP7f9bTtDxCbcLk3c0Ag6DYYRzhq/pIp/XJ…
Google Search Console TXT google-site-verification=pIaVGAxDGm9Q_ep5BU7dC3FF_zbbdPVZlKMEYZp3UeE
Meta Business Suite TXT facebook-domain-verification=97nqs8w0mjgb6y2nm64wq1ul057n4u
Salesforce TXT v=spf1 include:spf.protection.outlook.com include:_spf.salesforce.com…

What competitors use

Across the 20 closest sites.