variety.com
Variety
Who runs Variety, what it tracks and what it costs, and the 20 closest entertainment trade publication alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- The Hollywood Reporter
Measured from Variety’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Variety01 · Who’s behind it
Who runs Variety
Variety variety.com
Entertainment news, film reviews, awards, film festivals, box office, entertainment industry conferences
Wikidata: American weekly entertainment trade magazine
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Variety tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
12 of the 15 alternatives below have fewer, 1 have more.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
- US company
- 5 tools
- EU company
- 1 tool
Advertising and retargeting
Lets ad networks recognise visitors on other sites and show them ads.
Session recording
Records clicks, scrolling and typing so the company can replay visits.
Visitor analytics
Counts and follows visits, usually with cookies.
Tag manager
Loads further tracking scripts, which we can’t always see.
03 · Alternatives
Alternatives to Variety
Thumbs up if it’s a real alternative to Variety, thumbs down if it isn’t.
- 01
The Hollywood Reporter – Movie news, TV news, awards news, lifestyle news, business news and more from The Hollywood Reporter.
Movie news, TV news, awards news, lifestyle news, business news and more from The Hollywood Reporter.
Very close - 02
Deadline – Hollywood Entertainment Breaking News
Deadline.com is always the first to break up-to-the-minute entertainment, Hollywood and media news, with an unfiltered, no-holds-barred analysis of events.
Very close - 03
TheWrap - Your trusted source for entertainment breaking news
Your trusted source for breaking entertainment news, film reviews, TV updates and Hollywood insights. Stay informed with the latest entertainment news and analysis.
Very close - 04 IndieWire indiewire.com
film industry and review website
Very close - 05
Screen Daily | Film News, Film Reviews, Film Festivals and Awards
The online home of Screen International, posting breaking film news, the latest film reviews and reports from film festivals and film awards around the world.
Very close - 06
Vulture - Entertainment News - TV, Movies, Music, Books, Theater, Art
Vulture is a New York Magazine site providing continuous entertainment news covering TV, movies, music, art, books, theater, comedy, podcasts, celebrities, and the entertainment industry itself.
Very close - 07
American entertainment magazine published by People Inc.
Very close - 08
Digiday — The home of modern media and marketing
Digiday is the leading voice of the media and marketing industry and how they are being disrupted by technology.
Very close - 09
/Film | Movie & TV News, Trailers, Interviews, & Reviews
The latest movie and television news, reviews, film trailers, exclusive interviews, and opinions - since 2005.
Very close - 10
ADWEEK
Breaking News in Advertising, Media and Technology
Very close - 11 ComingSoon.net comingsoon.net
website owned by CraveOnline
Very close - 12
ScreenRant: Movie News, Movie Reviews, Movie Trailers, TV News
ScreenRant debuted in 2003 and has grown into the largest source of breaking entertainment news & original features for movies, TV, comics, + more!
Very close - 13
New Movie News, Movie Trailers & Upcoming Movie Reviews | Collider
Stay up to date with new movie news, watch the latest movie trailers & get trusted reviews of upcoming movies & more from the team at Collider.
Very close - 14
Billboard – Music Charts, News, Photos & Video
Music Charts, News, Photos & Video
Very close - 15 Marketing Week marketingweek.com
Marketing industry website based in London
Very close - 16
MovieWeb - Movie News, Trailers, Reviews, and Exclusives.
The latest movie news, trailers, reviews, and more.
Very close - 17
SpaceNews: The space industry's source
News and analysis of the companies, agencies, technologies and trends shaping the global space industry. Subscribe today.
Very close - 18 Koimoi koimoi.com
entertainment website providing film news, box-office report and reviews.
Very close - 19
SensaCine.com: Cine, Cartelera, Estrenos de Cine, películas, Tráilers, Series, Entradas
Todo sobre Cine y Series lo encontrarás en SensaCine.com: Cartelera, Películas, Estrenos, Entradas de Cine, Tráilers, Entrevistas, Críticas, Concursos, Actores, Parrilla, Programacíón de TV, Exclusivas.
Very close - 20
Comicbook.com: Comics, Movies, TV, Gaming and Anime
Comicbook.com is the #1 site for everything geek. Get news, opinion and exclusives on movies, TV shows, video games, comics, anime and more.
Very close
Closest first, by how much each site’s offer resembles Variety’s. Trackers are counted the same way as above. Highlighted technologies are ones Variety uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Variety adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 20 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 30 ms
Competitor map
Each alternative by how close its vector is to Variety’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- WordPress meta generator: WordPress 6.9.11
- JavaScript libraries
- jQuery asset https://variety.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1
- Analytics
- Comscore page source: .scorecardresearch.com
- Google Analytics page source: googletagmanager.com/gtag/js
- Hotjar page source: static.hotjar.com
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Advertising
- Google Ad Manager page source: googletag.pubads()
- LinkedIn Insight Tag page source: snap.licdn.com/li.lms-analytics
- Cookie consent
- OneTrust page source: cdn.cookielaw.org
- Security
- reCAPTCHA page source: google.com/recaptcha/enterprise.js
- Web servers
- nginx header server: nginx
- Languages & backends
- PHP implied by WordPress (meta generator: WordPress 6.9.11)
- Email hosting
- Microsoft 365 MX variety-com.mail.protection.outlook.com
- Email delivery
- Amazon SES TXT v=spf1 include:spf.protection.outlook.com include:_spf.salesforce.com…
- DNS hosting
- Amazon Route 53 NS ns-1155.awsdns-16.org
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=5f299ac5ccddedab8418f37aad62a1ff499e5979c…
- Atlassian TXT atlassian-domain-verification=nprFKP7f9bTtDxCbcLk3c0Ag6DYYRzhq/pIp/XJ…
- Google Search Console TXT google-site-verification=pIaVGAxDGm9Q_ep5BU7dC3FF_zbbdPVZlKMEYZp3UeE
- Meta Business Suite TXT facebook-domain-verification=97nqs8w0mjgb6y2nm64wq1ul057n4u
- Salesforce TXT v=spf1 include:spf.protection.outlook.com include:_spf.salesforce.com…
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Google Workspace · not on variety.com 14/20
- PHP 12/20
- WordPress 12/20
- Google Tag Manager 11/20
- Meta Business Suite 10/20
- nginx 10/20
- Microsoft 365 9/20
- Amazon Route 53 9/20
- Google Analytics 8/20
- jQuery 7/20
- Parse.ly · not on variety.com 7/20
- Amazon SES 7/20
- Cloudflare · not on variety.com 7/20
- Google Ad Manager 6/20
- OneTrust 6/20