usatoday.com
USA Today
Who runs USA Today, what it tracks and what it costs, and the 20 closest daily newspaper alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- NBC News
Measured from USA Today’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit USA Today01 · Who’s behind it
Who runs USA Today
USA Today usatoday.com
USA TODAY delivers current national and local news, sports, entertainment, finance, technology, and more through award-winning journalism, photos, and videos.
Wikidata: American national daily newspaper
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What USA Today tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
11 of the 14 alternatives below have fewer, 3 have more.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
- US company
- 4 tools
Advertising and retargeting
Lets ad networks recognise visitors on other sites and show them ads.
Visitor analytics
Counts and follows visits, usually with cookies.
Marketing and email tracking
Links visits to email campaigns and customer profiles.
03 · Alternatives
Alternatives to USA Today
Thumbs up if it’s a real alternative to USA Today, thumbs down if it isn’t.
20 of the 60 sites closest to USA Today match.
- 01
NBC News - Breaking Headlines and Video Reports on World, U.S. and Local Angles | NBC News
Go to NBCNews.com for breaking news, videos, and the latest top stories in world news, business, politics, health and pop culture.
Very close - 02
Breaking News, Latest News and Videos | CNN
View the latest news and breaking news today for U.S., world, weather, entertainment, politics and health at CNN.com.
Very close - 03
ABC News - Breaking News, Latest News and Videos
Your trusted source for breaking news, analysis, exclusive interviews, headlines, and videos at ABCNews.com
Very close - 04
CBS News | Breaking News, Top Stories & Exclusive Coverage
Stay informed on today's latest breaking news and exclusive scoops from CBS News. Follow current events in the U.S. and around the world, along with trending stories in politics, health and more key topics.
Very close - 05
New York Post – Breaking News, Top Headlines, Photos & Videos
Your source for breaking news, photos, and videos about New York, sports, business, entertainment, opinion, real estate, culture, fashion, and more.
Very close - 06
TIME | Current & Breaking News | National & World Updates
Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news.
Very close - 07
Latest news, sport and opinion from the Guardian
Latest news, sport, business, comment, analysis and reviews from the Guardian, the world's leading liberal voice
Very close - 08
HuffPost - Breaking News, Politics, Entertainment & Opinion
Read the latest U.S. and world news, politics, entertainment, lifestyle and opinion pieces from HuffPost’s trusted team of journalists.
Very close - 09
Vox
Vox is a general interest news site for the 21st century. Its mission: to help everyone understand our complicated world, so that we can all help shape it. In text, video and audio, our reporters explain politics, policy, world affairs, technology, culture, science, the climate crisis, money, health and everything else that matters. Our goal is to ensure that everyone, regardless of income or status, can access accurate information that empowers them.
Very close - 10
Новости России и мира сегодня — последние новости на Коммерсантъ
Актуальные новости, объективный анализ и эксклюзивные комментарии о важнейших событиях и трендах
Very close - 11
Jyllands-Posten - Nyheder til dig, der vil vide mere
Artikler om Danmark, udlandet, politik, erhverv, finans, underholdning, kultur, sport, forskning, kriminalitet, vejr, trafik, kommuner, sygehuse, miljø - jp.dk
Very close - 12
News | The Independent | Today's headlines and latest breaking news
The latest breaking news, comment and features from The Independent.
Very close - 13
Newsday | Long Island's & NYC's News Source - Newsday
Breaking News, data & opinions in business, sports, entertainment, travel, lifestyle, plus much more. Newsday.com is the leading news source for Long Island & NYC.
Very close - 14
News from California, across the nation and world - Los Angeles Times
The L.A. Times is a leading source of breaking news, entertainment, sports, politics, and more for Southern California and the world.
Very close - 15
International Business Times - Business News, Financial news
International Business Times is the leading provider of business news and financial news from the US and around the world.
Very close - 16
Politiken | Nyheder, debat, kultur og podcast. Læs eller lyt
DET SOCIALE MEDIE SIDEN 1884 | Få overblik over dagens nyheder på politiken.dk eller lyt til nyheder, oplæste artikler og podcasts via vores apps.
Very close - 17
la Repubblica - Ultime notizie di Cronaca, Politica, Economia, Sport, Esteri
la Repubblica è il quotidiano online aggiornato 24 ore su 24 su politica, cronaca, economia, sport, esteri, spettacoli, musica, cultura, scienza, tecnologia.
Very close - 18
Semafor - An intelligent, transparent global news platform for breaking stories, analysis and video
Transparent, global reporting by Semafor journalists on politics, policy, business, finance, technology, climate, energy, media, entertainment, world affairs, China, Asia, Europe, Africa for US and international readers.
Very close - 19
Top News, Latest headlines, Latest News, World News & U.S News - UPI.com
UPI delivers the latest headlines from around the world: Top News, Entertainment, Health, Business, Science and Sports News - United Press International
Very close - 20
The Globe and Mail: Canadian, World, Politics and Business News & Analysis
The Globe and Mail offers the most authoritative news in Canada, featuring national and international news
Very close
Closest first, by how much each site’s offer resembles USA Today’s. Trackers are counted the same way as above. Highlighted technologies are ones USA Today uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what USA Today adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 18 technologies
- Neighbours
- k = 60
- Sites searched
- 9,216
- Vector
- 384-d
- Query
- 73 ms
Competitor map
Each alternative by how close its vector is to USA Today’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- Analytics
- Adobe Analytics page source: .omtrdc.net
- Advertising
- Amazon Publisher Services page source: c.amazon-adsystem.com
- Google Ad Manager page source: securepubads.g.doubleclick.net
- Taboola page source: cdn.taboola.com
- Marketing automation
- Marketo TXT v=spf1 ip4:159.54.128.0/24 ip4:149.72.151.24 include:spf.gannett.com …
- Cookie consent
- OneTrust page source: cdn.cookielaw.org
- CDN
- Fastly header x-served-by: cache-fra-etou8220125-FRA, cache-fra-etou8220080-FRA, cache…
- Email hosting
- Microsoft 365 MX usatoday-com.mail.protection.outlook.com
- Email delivery
- SendGrid TXT v=spf1 ip4:159.54.128.0/24 ip4:149.72.151.24 include:spf.gannett.com …
- DNS hosting
- NS1 NS dns2.p04.nsone.net
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=7a20173eab2daba6709deb0312d1a66f053c2d6fb…
- Apple Business TXT apple-domain-verification=3rz3DxU1PIXHqUtC
- Canva TXT canva-site-verification=vB3TTckXVBOYOhv_gPjhrg
- DocuSign TXT docusign=5db99093-c58f-4563-aaa0-c2963ce8bfe6
- Google Search Console TXT google-site-verification=mBFgRoCF4Cd-AtbhbJj95CGvtUZy1VbYTxhdmm0gAJU
- Meta Business Suite TXT facebook-domain-verification=3gzevmp40zrp194rg1v0qfish6fnyp
- OpenAI TXT openai-domain-verification=dv-xQCzGfuypEV6ALq3vRJKlIFW
- Zoom TXT ZOOM_verify_9oEL9RzeRVSVi5iXieBVDg
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Microsoft 365 15/20
- Meta Business Suite 13/20
- Amazon Route 53 · not on usatoday.com 13/20
- Adobe 11/20
- GlobalSign · not on usatoday.com 10/20
- Apple Business 10/20
- Google Workspace · not on usatoday.com 10/20
- Google Ad Manager 10/20
- Atlassian · not on usatoday.com 9/20
- OneTrust 9/20
- Amazon SES · not on usatoday.com 8/20
- Fastly 8/20
- OpenAI 8/20
- Proofpoint · not on usatoday.com 7/20
- nginx · not on usatoday.com 6/20