usatoday.com
USA Today
Who runs USA Today, what it tracks and what it costs, and the 20 closest daily newspaper alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- NBC News
Measured from USA Today’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit USA Today01 · Who’s behind it
Who runs USA Today
USA Today usatoday.com
USA TODAY delivers current national and local news, sports, entertainment, finance, technology, and more through award-winning journalism, photos, and videos.
Wikidata: American national daily newspaper
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What USA Today tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
11 of the 14 alternatives below have fewer, 3 have more.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
- US company
- 4 tools
Advertising and retargeting
Lets ad networks recognise visitors on other sites and show them ads.
Visitor analytics
Counts and follows visits, usually with cookies.
Marketing and email tracking
Links visits to email campaigns and customer profiles.
03 · Alternatives
Alternatives to USA Today
Thumbs up if it’s a real alternative to USA Today, thumbs down if it isn’t.
15 of the 60 sites closest to USA Today match.
- 01
NBC News - Breaking Headlines and Video Reports on World, U.S. and Local Angles | NBC News
Go to NBCNews.com for breaking news, videos, and the latest top stories in world news, business, politics, health and pop culture.
Very close - 02
ABC News - Breaking News, Latest News and Videos
Your trusted source for breaking news, analysis, exclusive interviews, headlines, and videos at ABCNews.com
Very close - 03
TIME | Current & Breaking News | National & World Updates
Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news.
Very close - 04
Newsday | Long Island's & NYC's News Source - Newsday
Breaking News, data & opinions in business, sports, entertainment, travel, lifestyle, plus much more. Newsday.com is the leading news source for Long Island & NYC.
Very close - 05
Semafor - An intelligent, transparent global news platform for breaking stories, analysis and video
Transparent, global reporting by Semafor journalists on politics, policy, business, finance, technology, climate, energy, media, entertainment, world affairs, China, Asia, Europe, Africa for US and international readers.
Very close - 06
Top News, Latest headlines, Latest News, World News & U.S News - UPI.com
UPI delivers the latest headlines from around the world: Top News, Entertainment, Health, Business, Science and Sports News - United Press International
Very close - 07
The New Republic
Founded in 1914, The New Republic is a media organization dedicated to addressing today’s most critical issues.
Very close - 08
BBC Home | Breaking News, World News, US News, Sports, Business, Innovation, Climate, Culture, Travel, Video & Audio
Visit BBC for trusted reporting on the latest world and US news, sports, business, climate, innovation, culture and much more
Very close - 09
International Business, World News & Global Stock Market Analysis
CNBC International is the world leader for news on business, technology, China, trade, oil prices, the Middle East and markets.
Very close - 10
News, Politics, Sports, Mail & Latest Headlines - AOL.com
Discover the latest breaking news in the U.S. and around the world — politics, weather, entertainment, lifestyle, finance, sports and much more.
Very close - 11
The National - Latest world news, sport & opinion
The latest international news, headlines and events from around the world
Very close - 12
Bleacher Report | Sports. Highlights. News. Now.
Fan easier, fan faster and fan better with Bleacher Report. Keep up with the latest storylines, expert analysis, highlights and scores for all your favorite sports.
Very close - 13
Salon.com - News, Politics, Culture, Science & Food
American progressive news and opinion website
Very close - 14
Fortune - Fortune 500 Daily & Breaking Business News
Unrivaled access, premier storytelling, and the best of business since 1930.
Very close - 15
GMA - Good Morning America
GMA is your source for useful news and inspiration on how to live your best life. Your community and guide to relationship advice, the latest in celebrity news, culture, style, travel, home, finances, shopping deals, career and more.
Very close
Closest first, by how much each site’s offer resembles USA Today’s. Trackers are counted the same way as above. Highlighted technologies are ones USA Today uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what USA Today adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 18 technologies
- Neighbours
- k = 60
- Sites searched
- 9,214
- Vector
- 384-d
- Query
- 30 ms
Competitor map
Each alternative by how close its vector is to USA Today’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- Analytics
- Adobe Analytics page source: .omtrdc.net
- Advertising
- Amazon Publisher Services page source: c.amazon-adsystem.com
- Google Ad Manager page source: securepubads.g.doubleclick.net
- Taboola page source: cdn.taboola.com
- Marketing automation
- Marketo TXT v=spf1 ip4:159.54.128.0/24 ip4:149.72.151.24 include:spf.gannett.com …
- Cookie consent
- OneTrust page source: cdn.cookielaw.org
- CDN
- Fastly header x-served-by: cache-fra-etou8220125-FRA, cache-fra-etou8220080-FRA, cache…
- Email hosting
- Microsoft 365 MX usatoday-com.mail.protection.outlook.com
- Email delivery
- SendGrid TXT v=spf1 ip4:159.54.128.0/24 ip4:149.72.151.24 include:spf.gannett.com …
- DNS hosting
- NS1 NS dns2.p04.nsone.net
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=7a20173eab2daba6709deb0312d1a66f053c2d6fb…
- Apple Business TXT apple-domain-verification=3rz3DxU1PIXHqUtC
- Canva TXT canva-site-verification=vB3TTckXVBOYOhv_gPjhrg
- DocuSign TXT docusign=5db99093-c58f-4563-aaa0-c2963ce8bfe6
- Google Search Console TXT google-site-verification=mBFgRoCF4Cd-AtbhbJj95CGvtUZy1VbYTxhdmm0gAJU
- Meta Business Suite TXT facebook-domain-verification=3gzevmp40zrp194rg1v0qfish6fnyp
- OpenAI TXT openai-domain-verification=dv-xQCzGfuypEV6ALq3vRJKlIFW
- Zoom TXT ZOOM_verify_9oEL9RzeRVSVi5iXieBVDg
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Microsoft 365 15/20
- Meta Business Suite 13/20
- Amazon Route 53 · not on usatoday.com 13/20
- Adobe 11/20
- GlobalSign · not on usatoday.com 10/20
- Apple Business 10/20
- Google Workspace · not on usatoday.com 10/20
- Google Ad Manager 10/20
- Atlassian · not on usatoday.com 9/20
- OneTrust 9/20
- Amazon SES · not on usatoday.com 8/20
- Fastly 8/20
- OpenAI 8/20
- Proofpoint · not on usatoday.com 7/20
- nginx · not on usatoday.com 6/20