upworthy.com

Upworthy

Who runs Upworthy, what it tracks and what it costs, and the 20 closest digital media publisher alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
BuzzFeed

Measured from Upworthy’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

We’ll send a link to confirm. Your address is only used for these alerts.

Visit Upworthy

01 · Who’s behind it

Who runs Upworthy

Upworthy upworthy.com

At Upworthy, we make the best in humanity more visible so it becomes more possible. ✨ Together with our community, creators, and partners, we create stories, ideas, and experiences that change how people see themselves and the world, and inspire them to add more good to it.

Wikidata: Media brand for positive storytelling

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What Upworthy tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

trackers that follow visitors

13 of the 17 alternatives below have fewer, 2 have more.

Privacy-friendly alternatives →
Cookie banner
None found
US company
4 tools
  • Advertising and retargeting

    Lets ad networks recognise visitors on other sites and show them ads.

  • Visitor analytics

    Counts and follows visits, usually with cookies.

  • Marketing and email tracking

    Links visits to email campaigns and customer profiles.

03 · Alternatives

Alternatives to Upworthy

Thumbs up if it’s a real alternative to Upworthy, thumbs down if it isn’t.

Fewer trackers than UpworthyNo ad trackersRegistered in the EUFree planOnly in English

20 of the 60 sites closest to Upworthy match.

  1. 01
    BuzzFeed buzzfeed.com Top 10K English 2 trackers

    BuzzFeed

    BuzzFeed has breaking news, vital journalism, quizzes, videos, celeb news, Tasty food videos, recipes, DIY hacks, and all the trending buzz you’ll want to share with your friends. Copyright BuzzFeed, Inc. All rights reserved.

    Compare BuzzFeed with Upworthy →
  2. 02
    Bored Panda boredpanda.com Top 10K English No trackers

    Bored Panda - The Only Magazine For Pandas

    Bored Panda is a leading art, pop culture and lifestyle magazine that is viewed nearly 100 million times every month.

    Compare Bored Panda with Upworthy →
  3. 03
    Cheezburger cheezburger.com English 1 tracker

    Home - The Big Cheezburger Network - Made from the finest of internets - Cheezburger

    You get a Cheezburger, and YOU get a Cheezburger. EVERYONE GETS A CHEEZBURGER. The original internet funny site.

    Compare Cheezburger with Upworthy →
  4. 04
    ScoopWhoop scoopwhoop.com English 3 trackers

    ScoopWhoop - Trending Viral Stories

    Get the latest stories on Entertainment, Sports, Lifestyle, Travel, Humour, and Opinions on ScoopWhoop.

    Compare ScoopWhoop with Upworthy →
  5. 05
    HuffPost huffpost.com Top 1K English 3 trackers

    HuffPost - Breaking News, Politics, Entertainment & Opinion

    Read the latest U.S. and world news, politics, entertainment, lifestyle and opinion pieces from HuffPost’s trusted team of journalists.

    Compare HuffPost with Upworthy →
  6. 06
    Refinery29 refinery29.com English No trackers

    Refinery29 UK

    Where style meets substance - fashion, entertainment, news, and wellness daily

    Compare Refinery29 with Upworthy →
  7. 07
    Semafor semafor.com English 1 tracker

    Semafor - An intelligent, transparent global news platform for breaking stories, analysis and video

    Transparent, global reporting by Semafor journalists on politics, policy, business, finance, technology, climate, energy, media, entertainment, world affairs, China, Asia, Europe, Africa for US and international readers.

    Compare Semafor with Upworthy →
  8. 08
    Mental Floss mentalfloss.com Top 10K English 1 tracker

    Mental Floss - History, Trivia, Interesting Facts, and More

    Learn weird, interesting facts about history, entertainment, language, geography, and more topics. Test your knowledge with our quizzes and other trivia.

    Compare Mental Floss with Upworthy →
  9. 09
    Fortune fortune.com Top 10K English No trackers

    Fortune - Fortune 500 Daily & Breaking Business News

    Unrivaled access, premier storytelling, and the best of business since 1930.

    Compare Fortune with Upworthy →
  10. 10
    TIME time.com Top 1K English 1 tracker

    TIME | Current & Breaking News | National & World Updates

    Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news.

    Compare TIME with Upworthy →
  11. 11
    Afar afar.com English 3 trackers

    AFAR Media - Travel Stories, News, Reviews, Tips + Guides

    Discover digital travel stories, reviews, tips, news, guides, podcasts, and videos from the experts at AFAR Media, and subscribe to the newsletter or print magazine.

    Compare Afar with Upworthy →
  12. 12
    CNN cnn.com Top 1K English 2 trackers

    Breaking News, Latest News and Videos | CNN

    View the latest news and breaking news today for U.S., world, weather, entertainment, politics and health at CNN.com.

    Compare CNN with Upworthy →
  13. 13
    Vox vox.com Top 10K English 2 trackers

    Vox

    Vox is a general interest news site for the 21st century. Its mission: to help everyone understand our complicated world, so that we can all help shape it. In text, video and audio, our reporters explain politics, policy, world affairs, technology, culture, science, the climate crisis, money, health and everything else that matters. Our goal is to ensure that everyone, regardless of income or status, can access accurate information that empowers them.

    Compare Vox with Upworthy →
  14. 14
    FanSided fansided.com English 2 trackers

    FanSided Sports News & Updates: NFL, NBA, MLB, College & More

    FanSided - Your go-to source for sports, entertainment, and lifestyle. Stay updated on news, analysis, and fandom across a range of topics.

    Compare FanSided with Upworthy →
  15. 15
    Bustle bustle.com Top 10K English 3 trackers

    Bustle

    Bustle is the premier digital destination for young women. Since launching in 2013, Bustle has been creating relatable and impactful dialogue through content from a diverse set of voices. Covering politics, sex and relationships, fashion, beauty, entertainment, and more, Bustle empowers women to be curious, to be themselves, and to be excited about owning their place in the world.

    Compare Bustle with Upworthy →
  16. 16
    Today I Found Out todayifoundout.com English 3 trackers

    Today I Found Out | Learn Interesting Facts Every Day

    Compare Today I Found Out with Upworthy →
  17. 17
    AOL aol.com Top 1K English No trackers

    News, Politics, Sports, Mail & Latest Headlines - AOL.com

    Discover the latest breaking news in the U.S. and around the world — politics, weather, entertainment, lifestyle, finance, sports and much more.

    Compare AOL with Upworthy →
  18. 18
    Polygon polygon.com Top 10K English 2 trackers

    Polygon: Gaming and Entertainment News, Culture, Reviews, and More

    Your source for the latest in video games, sci-fi, fantasy, tabletop games, anime, horror, books, and comics.

    Compare Polygon with Upworthy →
  19. 19
    Digiday digiday.com English 3 trackers

    Digiday — The home of modern media and marketing

    Digiday is the leading voice of the media and marketing industry and how they are being disrupted by technology.

    Compare Digiday with Upworthy →
  20. 20
    Wired wired.com Top 1K English 2 trackers

    WIRED - The Latest in Technology, Science, Culture and Business | WIRED

    We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.

    Compare Wired with Upworthy →

Closest first, by how much each site’s offer resembles Upworthy’s. Trackers are counted the same way as above. Highlighted technologies are ones Upworthy uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Upworthy adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 15 technologies
Neighbours
k = 60
Sites searched
9,216
Vector
384-d
Query
42 ms

Competitor map

Each alternative by how close its vector is to Upworthy’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

TIMEFortuneMental FlossSemaforRefinery29HuffPostScoopWhoopCheezburgerBored PandaBuzzFeed

Built with

CMS
JavaScript libraries
  • jQuery asset https://www.upworthy.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1
Analytics
Advertising
  • Meta Pixel page source: connect.facebook.net/en_US/fbevents.js
Marketing automation
  • Mailchimp TXT v=spf1 include:servers.mcsv.net ?all
Web servers
  • nginx header server: nginx
Languages & backends
  • PHP implied by WordPress (page source: /wp-content/)
Email hosting
Email delivery
  • Mailgun TXT v=spf1 include:mailgun.org ~all
DNS hosting
SaaS tools (verified in DNS)
  • Apple Business TXT apple-domain-verification=DB3wd6i1lrIXcc64
  • GlobalSign TXT _globalsign-domain-verification=KGGPxZTljntNuhXtwn8XgxduaNwNNWTC3gor_…
  • Google Search Console TXT google-site-verification=uVat-KAWajrF5bolggbyYinaR6jyd8eeFB0afmn_SRI
  • Meta Business Suite TXT facebook-domain-verification=jue4v89bvl11q68r5cfutqjxjc7lgf