smartadserver.com

Equativ

Who runs Equativ, what it tracks and what it costs, and the 20 closest Advertising technology alternatives.

Who’s behind it: Not stated
Online since: Unknown
Trackers
Prices: No pricing page
Last price change: –
Closest alternative: Magnite

Measured from Equativ’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

Visit Equativ

01 · Who’s behind it

Who runs Equativ

Equativ smartadserver.com

From signal to outcomes, at scale. Equativ brings together advanced technology, consumer research, and data intelligence to foster improved user experiences and deliver enhanced results.

Company: No imprint we could read
Online since: Not in the Internet Archive
Audience: In English

02 · Privacy

What Equativ tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

tracker that follows visitors

None of the 19 alternatives below has fewer; 14 have more.

Privacy-friendly alternatives →

Cookie banner: Didomi
US company: 3 tools

Tag manager

Loads further tracking scripts, which we can’t always see.
- Google Tag ManagerUS
Third-party embeds

Videos, maps or fonts from other companies, which receive the visitor’s IP address.
- Adobe FontsUS
- Google FontsUS

03 · Alternatives

Alternatives to Equativ

Fewer trackers than Equativ No ad trackers Registered in the EU Free plan Only in English

None of the 60 sites closest to Equativ match these filters. We read imprints and pricing pages once a week, so more sites qualify as we get to them.

04 · History

What changed

Price and policy history →

No changes yet. Each new crawl is compared with the last one, and what Equativ adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack and search numbers · 17 technologies

Neighbours: k = 60
Sites searched: 9,199
Vector: 384-d
Query: 85 ms

Built with

CMS: WordPress page source: /wp-content/
Website builders: Webflow page source: data-wf-page=
Fonts: Adobe Fonts asset https://use.typekit.net/jkd2cvt.js
Google Fonts asset https://fonts.googleapis.com/
Tag managers: Google Tag Manager page source: googletagmanager.com/gtm.js
Cookie consent: Didomi page source: sdk.privacy-center.org
CDN: Cloudflare header cf-ray: a562f87e2fb920da-HAM
jsDelivr asset https://cdn.jsdelivr.net/npm/swiper@8/swiper-bundle.min.js
Languages & backends: PHP implied by WordPress (page source: /wp-content/)
Email hosting: Google Workspace MX aspmx.l.google.com
Microsoft 365 TXT MS=ms72164217
Email delivery: Mailjet TXT v=spf1 ip4:199.187.192.0/22 ip4:208.185.229.0/24 ip4:208.185.235.0/24…
DNS hosting: Akamai Edge DNS NS a3-64.akam.net
SaaS tools (verified in DNS): Apple Business TXT apple-domain-verification=sSiIkkUdR9dHiIze
Atlassian TXT atlassian-domain-verification=1eDYLhatjUd8zCUKokPyEnVQAaGnz1UroQz/PAZ…
Google Search Console meta google-site-verification: PccrZ3Gfb0bJQN9VNxNGququ8HpP7_RTHovmsRfptOI
Salesforce TXT v=spf1 ip4:199.187.192.0/22 ip4:208.185.229.0/24 ip4:208.185.235.0/24…

Sitemaps

, 264 of them guides, blog or magazine pages.

What competitors use

Across the 20 closest sites.