schema.org
Schema.org
Who runs Schema.org, what it tracks and what it costs, and the 20 closest structured data vocabulary alternatives.
- Who’s behind it
- Part of google.com
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Open Graph Protocol
Measured from Schema.org’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Schema.org01 · Who’s behind it
Who runs Schema.org
Schema.org schema.org
Schema.org is a set of extensible schemas that enables webmasters to embed structured data on their web pages for use by search engines and other applications.
Wikidata: project to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond
- Company
- No imprint we could read
- Part of
- google.com Runs this domain’s DNS
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Schema.org tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
tracker that follows visitors
14 of the 20 alternatives below have fewer, 1 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
- US company
- 1 tool
Visitor analytics
Counts and follows visits, usually with cookies.
03 · Alternatives
Alternatives to Schema.org
Thumbs up if it’s a real alternative to Schema.org, thumbs down if it isn’t.
20 of the 60 sites closest to Schema.org match.
- 01
Microformats – building blocks for data-rich web pages
project to standardise HTML class-name based formats
Very close - 02
Home | Yago Project
knowledge base
Very close - 03
Use JSDoc: Index
Official documentation for JSDoc.
Very close - 04
Wikidata
free multilingual online knowledge graph
Very close - 05
PostgreSQL: The world's most advanced open source database
The official site for PostgreSQL, the world's most advanced open source database
Close - 06
Svelte • Web development for the rest of us
Web development for the rest of us
Very close - 07
MusicBrainz - the open music encyclopedia
online music metadata database
Close - 08
Lodash
A JavaScript utility library delivering consistency, modularity, performance, & extras.
Close - 09
Wikibooks
free multilingual online collection of textbooks
Close - 10
OpenAlex: The open catalog to the global research system
OpenAlex indexes half a billion scholarly works, with their authors, institutions, sources and topics, and makes them free to search, analyze and reuse through our web app, API and bulk download.
Close - 11
TypeDoc
Documentation for TypeDoc
Close - 12
MediaWiki
free and open-source wiki software, developed by the Wikimedia Foundation
Close - 13
Wikisource
online multilingual library that collects open-content source material
Close - 14
Making sure you're not a bot!
legal database
Close - 15
Socket.IO
JavaScript library for realtime web applications
Close - 16
Swift Programming Language
Swift is a general-purpose programming language built using a modern approach to safety, performance, and software design patterns.
Close - 17
Wikiversity
online multilingual collaborative project for learning materials
Close - 18
jQuery
jQuery: The Write Less, Do More, JavaScript Library
Close - 19
Docs.rs
official documentation website for Rust libraries
Close - 20
Wiktionary
free online multilingual dictionary
Close
Closest first, by how much each site’s offer resembles Schema.org’s. Trackers are counted the same way as above. Highlighted technologies are ones Schema.org uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Schema.org adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 5 technologies
- Neighbours
- k = 60
- Sites searched
- 9,216
- Vector
- 384-d
- Query
- 79 ms
Competitor map
Each alternative by how close its vector is to Schema.org’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- JavaScript libraries
- jQuery asset https://ajax.googleapis.com/ajax/libs/jquery/3.5.1/jquery.min.js
- Analytics
- Google Analytics page source: google-analytics.com/analytics.js
- Hosting
- Google Cloud header server: Google Frontend
- Email hosting
- Google Workspace MX aspmx.l.google.com
- SaaS tools (verified in DNS)
- Google Search Console meta google-site-verification: sF2wOoEXHr7h_vTNkOOJXQxDWw2h-B4QwizxbkoIQC0
What competitors use
Across the 20 closest sites.
- Google Search Console 13/20
- Cloudflare DNS · not on schema.org 4/20
- nginx · not on schema.org 4/20
- jQuery 4/20
- PHP · not on schema.org 3/20
- WordPress · not on schema.org 3/20
- Apache HTTP Server · not on schema.org 3/20
- Google Analytics 3/20
- Font Awesome · not on schema.org 3/20
- Fastly · not on schema.org 2/20
- Google Workspace 2/20
- Namecheap DNS · not on schema.org 2/20
- Amazon SES · not on schema.org 2/20
- Atlassian · not on schema.org 2/20
- Mailchimp · not on schema.org 2/20
- Vercel · not on schema.org 2/20