Principal

01 · Who’s behind it

Who runs Principal

Principal principal.com

Let’s keep your finances simple. Insure what you have. Invest when you’re ready. Retire with confidence.

Wikidata: financial services company

Company

No imprint we could read

Online since

Not in the Internet Archive

Audience

Top 10K In English

02 · Privacy

What Principal tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

16 of the 60 sites closest to Principal match.

1. 01
   Prudential Financial prudential.com Top 10K No trackers

   American life insurance company

   • Adobe
   • Apple Business
   • Atlassian
   • Google Search Console
   • Microsoft 365
   • OneTrust

   0 say Prudential Financial is a good alternative to Principal 0 say Prudential Financial isn’t a real alternative to Principal

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   Very close
2. 02
   Fidelity Investments fidelity.com Top 10K English No trackers

   Fidelity International Usage Agreement

   US American multinational financial services corporation

   • Apple Business
   • Google Search Console
   • Microsoft 365
   • Akamai
   • Akamai Bot Manager
   • Akamai Edge DNS

   0 say Fidelity Investments is a good alternative to Principal 0 say Fidelity Investments isn’t a real alternative to Principal

   Comment

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   Very close
3. 03
   Lincoln Financial lincolnfinancial.com English No trackers

   Individuals | Lincoln Financial

   Lincoln Financial Group provides resources and solutions that help empower Americans to take charge of their financial lives with confidence and optimism.

   • Google Search Console
   • Akamai
   • jQuery
   • reCAPTCHA

   0 say Lincoln Financial is a good alternative to Principal 0 say Lincoln Financial isn’t a real alternative to Principal

   Comment

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   Very close
4. 04
   Vanguard vanguard.com Top 10K English No trackers

   Mutual funds, IRAs, ETFs, 401(k) plans, and more | Vanguard

   Vanguard is one of the world's largest investment companies with 30 million investors changing the way the world invests.

   • Apple Business
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • OneTrust

   0 say Vanguard is a good alternative to Principal 0 say Vanguard isn’t a real alternative to Principal

   Comment

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   Very close
5. 05
   Aegon aegon.com No trackers

   multinational life insurance, pensions and asset management company

   • Adobe
   • Atlassian
   • Google Search Console
   • Microsoft 365
   • Miro
   • Proofpoint

   0 say Aegon is a good alternative to Principal 0 say Aegon isn’t a real alternative to Principal

   Comment

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   Very close
6. 06
   NN Group nn-group.com English No trackers

   NN Group

   NN Group is an international financial services company active in 11 countries. NN is committed to sustainable value creation for all stakeholders.

   • Apple Business
   • Google Search Console
   • Miro
   • OneTrust
   • Akamai
   • Akamai Edge DNS

   0 say NN Group is a good alternative to Principal 0 say NN Group isn’t a real alternative to Principal

   Comment

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7. 07
   Legal & General legalandgeneral.com English No trackers

   Legal & General | Pensions, Retirement, Life Insurance & Investments

   Legal & General are a leading UK financial services provider, offering life insurance, pensions, retirement and investment services. Get a quote today.

   • Apple Business
   • Google Search Console
   • Meta Business Suite
   • Angular
   • AngularJS
   • Canva

   0 say Legal & General is a good alternative to Principal 0 say Legal & General isn’t a real alternative to Principal

   Comment

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   Very close
8. 08
   Charles Schwab Corporation schwab.com Top 10K English No trackers

   Charles Schwab

   American financial services company

   • Apple Business
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Proofpoint

   0 say Charles Schwab Corporation is a good alternative to Principal 0 say Charles Schwab Corporation isn’t a real alternative to Principal

   Comment

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   Very close
9. 09
   AXA axa.com English No trackers

   AXA's Corporate Website | AXA

   Present in 52 countries, AXA's 156,000 employees and distributors are committed to serving our +92 million clients across the major business lines of Property-Casualty insurance and Life & Health.

   • Adobe
   • Apple Business
   • Atlassian
   • Google Search Console
   • Microsoft 365
   • Proofpoint

   0 say AXA is a good alternative to Principal 0 say AXA isn’t a real alternative to Principal

   Comment

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   Very close
10. 10
    Citigroup citigroup.com English No trackers

    Citi | Global Investment Bank and Financial Services

    Citi is a leading global bank for institutions with cross-border needs, a global provider in wealth management and a U.S. personal bank.

    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Webex
    • Akamai
    • Akamai Bot Manager

    0 say Citigroup is a good alternative to Principal 0 say Citigroup isn’t a real alternative to Principal

    Comment

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    Very close
11. 11
    Taikang Life taikang.com Chinese No trackers

    泰康保险集团 - 守护每一个家庭的幸福

    泰康保险集团官方网站，提供专业的保险产品和服务，包括健康保险、寿险保障、财产保险等。我们致力于守护每一个家庭的幸福。

    • Nuxt
    • Vue.js

    0 say Taikang Life is a good alternative to Principal 0 say Taikang Life isn’t a real alternative to Principal

    Comment

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    Very close
12. 12
    M&G mandg.com English No trackers

    Retirement Planning, Saving & Investing, Financial Advice | M&G

    Feel confident in your long-term financial future with M&G. Clear & transparent information, building your trust in Prudential retirement & investment products.

    • Adobe
    • Apple Business
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • OneTrust

    0 say M&G is a good alternative to Principal 0 say M&G isn’t a real alternative to Principal

    Comment

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    Close
13. 13
    NerdWallet nerdwallet.com Top 10K English No trackers

    NerdWallet: Finance smarter

    NerdWallet makes it easy to find the right financial product for you. Our Nerds do all the research so you don’t have to.

    • Apple Business
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Miro
    • OneTrust

    0 say NerdWallet is a good alternative to Principal 0 say NerdWallet isn’t a real alternative to Principal

    Comment

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    Very close
14. 14
    GEICO geico.com English No trackers

    An Insurance Company For Your Car And More | GEICO

    An Insurance Company For Your Car And More | GEICO

    • Adobe
    • Apple Business
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • OneTrust

    0 say GEICO is a good alternative to Principal 0 say GEICO isn’t a real alternative to Principal

    Comment

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    Very close
15. 15
    Ping An Insurance pingan.com Chinese No trackers

    中国平安保险集团官网_平安保险·平安车险·平安健康险·平安信用卡·投资理财一站式服务

    中国平安是国内金融牌照最齐全的金融服务集团，提供车险、健康险、寿险、贷款、信用卡、投资理财等综合金融服务。全国客服热线95511，为您提供7×24小时专业服务。

    0 say Ping An Insurance is a good alternative to Principal 0 say Ping An Insurance isn’t a real alternative to Principal

    Comment

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16. 16
    Hannover Re hannover-re.com English No trackers

    One of the World's Leading Reinsurers - Hannover Re

    We stand as one of the leading global reinsurers, offering comprehensive coverage in both property and casualty reinsurance across every continent worldwide

    • Adobe
    • Apple Business
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Miro

    0 say Hannover Re is a good alternative to Principal 0 say Hannover Re isn’t a real alternative to Principal

    Comment

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    Very close

Closest first, by how much each site’s offer resembles Principal’s. Trackers are counted the same way as above. Highlighted technologies are ones Principal uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Principal adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.