principal.com
Principal
Who runs Principal, what it tracks and what it costs, and the 20 closest retirement and insurance services alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Voya Financial
Measured from Principal’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Principal01 · Who’s behind it
Who runs Principal
Principal principal.com
Let’s keep your finances simple. Insure what you have. Invest when you’re ready. Retire with confidence.
Wikidata: financial services company
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Principal tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
tracker that follows visitors
7 of the 16 alternatives below have fewer, 1 have more.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
- US company
- 1 tool
Tag manager
Loads further tracking scripts, which we can’t always see.
03 · Alternatives
Alternatives to Principal
Thumbs up if it’s a real alternative to Principal, thumbs down if it isn’t.
15 of the 60 sites closest to Principal match.
- 01
Fidelity International Usage Agreement
US American multinational financial services corporation
Very close - 02
Individuals | Lincoln Financial
Lincoln Financial Group provides resources and solutions that help empower Americans to take charge of their financial lives with confidence and optimism.
Very close - 03
Mutual funds, IRAs, ETFs, 401(k) plans, and more | Vanguard
Vanguard is one of the world's largest investment companies with 30 million investors changing the way the world invests.
Very close - 04
NN Group
NN Group is an international financial services company active in 11 countries. NN is committed to sustainable value creation for all stakeholders.
Very close - 05
Legal & General | Pensions, Retirement, Life Insurance & Investments
Legal & General are a leading UK financial services provider, offering life insurance, pensions, retirement and investment services. Get a quote today.
Very close - 06
Charles Schwab
American financial services company
Very close - 07
AXA's Corporate Website | AXA
Present in 52 countries, AXA's 156,000 employees and distributors are committed to serving our +92 million clients across the major business lines of Property-Casualty insurance and Life & Health.
Very close - 08
Citi | Global Investment Bank and Financial Services
Citi is a leading global bank for institutions with cross-border needs, a global provider in wealth management and a U.S. personal bank.
Very close - 09
Retirement Planning, Saving & Investing, Financial Advice | M&G
Feel confident in your long-term financial future with M&G. Clear & transparent information, building your trust in Prudential retirement & investment products.
Close - 10
NerdWallet: Finance smarter
NerdWallet makes it easy to find the right financial product for you. Our Nerds do all the research so you don’t have to.
Very close - 11
An Insurance Company For Your Car And More | GEICO
An Insurance Company For Your Car And More | GEICO
Very close - 12
One of the World's Leading Reinsurers - Hannover Re
We stand as one of the leading global reinsurers, offering comprehensive coverage in both property and casualty reinsurance across every continent worldwide
Very close - 13
Our financial services in your country | UBS Germany
UBS is a global firm providing financial services in over 50 countries. Visit our site to find out what we offer in Germany.
Close - 14
iShares® ETFs by BlackRock – Investing Made Easy | iShares – BlackRock
Discover iShares by BlackRock, the top ETF provider offering access to stocks, bonds, and more. Start investing and unlock diverse investment opportunities.
Close - 15
Home Commerzbank Group - Group Website
Home page of Commerzbank's corporate website
Close
Closest first, by how much each site’s offer resembles Principal’s. Trackers are counted the same way as above. Highlighted technologies are ones Principal uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Principal adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 18 technologies
- Neighbours
- k = 60
- Sites searched
- 9,216
- Vector
- 384-d
- Query
- 55 ms
Competitor map
Each alternative by how close its vector is to Principal’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- Drupal header x-generator: Drupal 11 (https://www.drupal.org)
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Cookie consent
- OneTrust TXT onetrust-domain-verification=3a89e12533df4733be028667c36a1316
- Payments
- Stripe TXT stripe-verification=1C9095D18AB3A6DC7FACA4F431974F91D37BF9294D8408149…
- CDN
- Fastly header x-served-by: cache-chi-kigq8000057-CHI, cache-ber1080050-BER, cache-ber1…
- Hosting
- Pantheon header x-pantheon-styx-hostname: styx-us-a-684cbff7d7-h648j
- Languages & backends
- PHP implied by Drupal (header x-generator: Drupal 11 (https://www.drupal.org))
- Email hosting
- Microsoft 365 TXT MS=ms72057624
- Proofpoint MX mxb-002f7901.gslb.pphosted.com
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=a7ae9e72fa263a14cd9b182508844729559a9b654…
- Apple Business TXT apple-domain-verification=4OIBi2XyLsX1QhlT
- Atlassian TXT atlassian-domain-verification=XHdp3RKrZs2+vebIYOd3d3oOVQclHUdnxAG/xTq…
- Google Search Console TXT google-site-verification=ZAASveHxcaTnREussjWGd4uOg-xJ4OHh2YxMbATV3NQ
- Meta Business Suite TXT facebook-domain-verification=4jnu65oyzjl23ynkjsgm9yos4tki2n
- Miro TXT miro-verification=f7f7acb6bb1691076e3469948fd142ffb28ffe9d
- OpenAI TXT openai-domain-verification=dv-IgEAHgG9PLbU9zoSoE1KdAJv
- Webex TXT webexdomainverification.=f0dc140a-bfe4-4c22-9ee6-b820b2193bfb
- Zoom TXT ZOOM_verify_Hsm4IZ3JTI21CjmnuUXGWA
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Microsoft 365 16/20
- Adobe 13/20
- Atlassian 13/20
- Apple Business 13/20
- DocuSign · not on principal.com 12/20
- OneTrust 12/20
- Meta Business Suite 8/20
- Miro 8/20
- Proofpoint 7/20
- Zoom 7/20
- Akamai Edge DNS · not on principal.com 7/20
- Akamai · not on principal.com 7/20
- Font Awesome · not on principal.com 5/20
- Google Tag Manager 5/20
- GlobalSign · not on principal.com 5/20