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nielsen.com

Nielsen

Who runs Nielsen, what it tracks and what it costs, and the 20 closest audience measurement alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Comscore

Measured from Nielsen’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

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Visit Nielsen

01 · Who’s behind it

Who runs Nielsen

Nielsen nielsen.com

A global leader in media measurement, analytics and insights, Nielsen shapes the future of media with accurate measurement of what people listen to and watch worldwide.

Wikidata: global information, data and measurement company

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What Nielsen tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

trackers that follow visitors

14 of the 20 alternatives below have fewer, 1 have more.

Privacy-friendly alternatives →
Cookie banner
OneTrust
US company
4 tools
EU company
1 tool

  • Visitor analytics

    Counts and follows visits, usually with cookies.

  • A/B testing

    Shows visitors different versions of the page to see which works better.

  • Tag manager

    Loads further tracking scripts, which we can’t always see.

  • Third-party embeds

    Videos, maps or fonts from other companies, which receive the visitor’s IP address.

03 · Alternatives

Alternatives to Nielsen

Fewer trackers than NielsenNo ad trackersRegistered in the EUFree planOnly in English

None of the 60 sites closest to Nielsen match these filters. We read imprints and pricing pages once a week, so more sites qualify as we get to them.

04 · History

What changed

Price and policy history →

No changes yet. Each new crawl is compared with the last one, and what Nielsen adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack and search numbers · 24 technologies
Neighbours
k = 60
Sites searched
9,217
Vector
384-d
Query
101 ms

Built with

CMS
JavaScript libraries
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Fonts
Analytics
Tag managers
Cookie consent
  • OneTrust page source: cdn.cookielaw.org
A/B testing
CDN
  • cdnjs asset https://cdnjs.cloudflare.com/ajax/libs/jquery/3.6.0/jquery.min.js
  • jsDelivr asset https://cdn.jsdelivr.net/npm/@alpinejs/intersect@3.x.x/dist/cdn.min.js
Web servers
  • nginx header server: nginx
Languages & backends
  • PHP implied by WordPress (page source: /wp-content/)
Video
Email hosting
DNS hosting
SaaS tools (verified in DNS)
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  • Apple Business TXT apple-domain-verification=JTibV8tKhqrsFjn5
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  • Google Search Console meta google-site-verification: bPdh6cvphxV-O-QpLdIxOsNO7kNm9hB02TY-Fx_cJD4
  • Meta Business Suite TXT facebook-domain-verification=sl8du0ke9guurybwg45jxj8i479ev7
  • Miro TXT miro-verification=bd31f86ea27054eddbcf39ef767cce5163f1d7dd