networkadvertising.org
The NAI
Who runs The NAI, what it tracks and what it costs, and the 20 closest advertising industry association alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- IAB
Measured from The NAI’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit The NAI01 · Who’s behind it
Who runs The NAI
The NAI networkadvertising.org
The Network Advertising Initiative is an industry trade group founded in 2000 that develops self-regulatory standards for online advertising.
Wikidata: industry trade association for responsible data collection
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What The NAI tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
15 of the 19 alternatives below have fewer, 2 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
- US company
- 3 tools
Visitor analytics
Counts and follows visits, usually with cookies.
Marketing and email tracking
Links visits to email campaigns and customer profiles.
Third-party embeds
Videos, maps or fonts from other companies, which receive the visitor’s IP address.
03 · Alternatives
Alternatives to The NAI
Thumbs up if it’s a real alternative to The NAI, thumbs down if it isn’t.
20 of the 60 sites closest to The NAI match.
- 01
DigitalAdvertisingAlliance.org
alliance managing the program AdChoices
Very close - 02
Association of National Advertisers | ANA
The ANA sets the agenda for the marketing industry, driving brand and business growth.
Very close - 03
AdChoices in Canada - Learn about the blue icon & your choices
Most online ads are not targeted to you as an individual but rather to data categories such as your probable demographics.
Very close - 04
Your Online Choices | EDAA
Very close - 05
Federal Trade Commission | Protecting America's Consumers
The official website of the Federal Trade Commission, protecting America’s consumers for over 100 years.
Very close - 06
Privacy Guides
Established in 2021, Privacy Guides is the largest impartial, non-profit media outlet focused on finding privacy tools and learning about protecting your digital life.
Very close - 07
Fight for the Future
Who are we? We are a group of artists, engineers, activists, and technologists who have been behind the largest online protests in human history, channeling Internet outrage into political power to win public interest victories previously thought to be impossible. We fight for a future where technology is a force for liberation— not oppression. Battle […]
Close - 08
A vibrant market is at its best when it works for everyone | FINRA.org
A vibrant market is at its best when it works for everyone. Join the Industry or Take an Exam Register Have Questions or Concerns? Contact Us Look up FINRA Disciplinary Actions Search Cases Research a Broker or Firm Search Brokercheck Featured Report / Study 2026 Industry Snapshot In an effort to increase public awareness and understanding about the broad range of FINRA-registered firms and individuals, FINRA shares an annual snapshot of some of the data collected in the course of our work. Read More Report / Study 2026 FINRA Annual Regulatory Oversight Report The 2026 FINRA Annual Regulatory
Close - 09
United States Patent and Trademark Office
Home page of the United States Patent and Trademark Office's main web site.
Close - 10
OAIC
We promote and uphold your rights to access government-held information and have your personal information protected
Close - 11
Web Professionals
Web Professional association for web designers, web developers, web marketers, analysts and other web professionals.
Close - 12
APNIC
A global, open, stable, and secure Internet that serves the entire Asia Pacific community
Close - 13
Digitalcourage
Digitalcourage engagiert sich seit 1987 für eine lebenswerte Welt im digitalen Zeitalter
Close - 14
Psychiatry.org - Home
APA is an organization of psychiatrists working together to ensure humane care and effective treatment for all persons with mental illness, including substance use disorders.
Close - 15
.au Domain Administration | auDA
.au Domain Administration (auDA) is the Australian not-for-profit organisation responsible for administering the .au domain.
Close - 16
DataCite – Connecting Research, Advancing Knowledge - DataCite
international not-for-profit organization which aims to improve data citation
Close - 17
Homepage | CNIL
national French data protection authority
Close - 18
Internet Corporation for Assigned Names and Numbers (ICANN)
ICANN’s mission is to help ensure a stable, secure, and unified global Internet.
Close - 19
Commodity Futures Trading Commission | CFTC
government agency
Close - 20
Home - Garante Privacy
Italian administrative authority
Close
Closest first, by how much each site’s offer resembles The NAI’s. Trackers are counted the same way as above. Highlighted technologies are ones The NAI uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what The NAI adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 10 technologies
- Neighbours
- k = 60
- Sites searched
- 9,217
- Vector
- 384-d
- Query
- 132 ms
Competitor map
Each alternative by how close its vector is to The NAI’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- WordPress page source: /wp-content/
- JavaScript libraries
- jQuery asset https://thenai.org/wp-includes/js/jquery/jquery.min.js?ver=3.7.1
- Fonts
- Adobe Fonts asset https://use.typekit.net/
- Analytics
- Google Analytics page source: googletagmanager.com/gtag/js
- Marketing automation
- HubSpot TXT v=spf1 include:_spf.google.com include:amazonses.com include:46502962…
- CDN
- Cloudflare header cf-ray: a562fd8a3e61f192-HAM
- Languages & backends
- PHP implied by WordPress (page source: /wp-content/)
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Email delivery
- Amazon SES TXT v=spf1 include:_spf.google.com include:amazonses.com include:46502962…
- DNS hosting
- Amazon Route 53 NS ns-335.awsdns-41.com
Sitemaps
, 64 of them guides, blog or magazine pages.
What competitors use
Across the 20 closest sites.
- Google Search Console · not on networkadvertising.org 17/20
- jQuery 12/20
- Microsoft 365 · not on networkadvertising.org 12/20
- Cloudflare 10/20
- PHP 10/20
- Apple Business · not on networkadvertising.org 9/20
- Google Tag Manager · not on networkadvertising.org 8/20
- Google Fonts · not on networkadvertising.org 8/20
- Font Awesome · not on networkadvertising.org 7/20
- Atlassian · not on networkadvertising.org 7/20
- Cloudflare DNS · not on networkadvertising.org 6/20
- jsDelivr · not on networkadvertising.org 6/20
- Bootstrap · not on networkadvertising.org 6/20
- Adobe · not on networkadvertising.org 6/20
- cdnjs · not on networkadvertising.org 5/20
- WordPress 5/20