looker.com
Who runs Google, what it tracks and what it costs, and the 20 closest business intelligence software alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- ThoughtSpot
Measured from Google’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Google01 · Who’s behind it
Who runs Google
Google looker.com
Looker is Google Cloud agentic business intelligence and embedded analytics platform. Unify metrics with a trusted semantic layer and Gemini agents.
Wikidata: data exploration and discovery company
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Google tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
tracker that follows visitors
2 of the 16 alternatives below have fewer, 10 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
- US company
- 2 tools
Marketing and email tracking
Links visits to email campaigns and customer profiles.
Third-party embeds
Videos, maps or fonts from other companies, which receive the visitor’s IP address.
03 · Alternatives
Alternatives to Google
None of the 60 sites closest to Google match these filters. We read imprints and pricing pages once a week, so more sites qualify as we get to them.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Google adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack and search numbers · 9 technologies
- Neighbours
- k = 60
- Sites searched
- 9,217
- Vector
- 384-d
- Query
- 32 ms
Built with
- Fonts
- Google Fonts asset https://fonts.googleapis.com/css2?family=Google+Sans+Text:ital,wght@0,400;0,500;0,700;1,4…
- Marketing automation
- Marketo TXT v=spf1 ip4:167.89.16.30/32 ip4:167.89.16.245/32 ip4:167.89.16.30/32 i…
- Live chat & support
- Zendesk TXT v=spf1 ip4:167.89.16.30/32 ip4:167.89.16.245/32 ip4:167.89.16.30/32 i…
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Microsoft 365 TXT MS=ms83354599
- DNS hosting
- Amazon Route 53 NS ns-280.awsdns-35.com
- SaaS tools (verified in DNS)
- Atlassian TXT atlassian-domain-verification=+qoGK+3DBwl3VGplUzgVW4642Jqj2o/p2QqrvVI…
- GlobalSign TXT globalsign-domain-verification=5fXa9fyTh2TGGJLecfTzulMtQT0OAXUMsliCjB…
- Google Search Console TXT google-site-verification=bWRM5LkXhNnIjXkJ4D6BVM30w9zX7Xmg7qIDTEDS7Sk
What competitors use
Across the 20 closest sites.
- Google Search Console 18/20
- Atlassian 16/20
- Microsoft 365 15/20
- DocuSign · not on looker.com 11/20
- Apple Business · not on looker.com 10/20
- Google Workspace 10/20
- Adobe · not on looker.com 9/20
- OneTrust · not on looker.com 9/20
- OpenAI · not on looker.com 9/20
- Salesforce · not on looker.com 8/20
- Proofpoint · not on looker.com 7/20
- Google Tag Manager · not on looker.com 7/20
- Amazon Route 53 7/20
- Cloudflare · not on looker.com 6/20
- HubSpot · not on looker.com 6/20
- Meta Business Suite · not on looker.com 5/20