The Lego Group

01 · Who’s behind it

Who runs The Lego Group

The Lego Group lego.com

Wikidata: Danish toy manufacturer best known for interlocking-brick construction toys

Company

No imprint we could read

Online since

Not in the Internet Archive

Audience

Top 10K In English

02 · Privacy

What The Lego Group tracks

We can’t read lego.com’s homepage (bot protection page), so it’s compared on what Wikidata and Wikipedia say about it.

1. 01
   Playmobil playmobil.com English No trackers

   PLAYMOBIL® USA

   Welcome to PLAYMOBIL®! Discover all products, add-ons and exciting theme pages.

   • Atlassian
   • Cloudflare
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Apple Business

   0 say Playmobil is a good alternative to The Lego Group 0 say Playmobil isn’t a real alternative to The Lego Group

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   Very close
2. 02
   Hasbro hasbro.com English 1 tracker

   Where To Buy - Hasbro

   Find where to buy Hasbro products from participating retailers.

   • Atlassian
   • DocuSign
   • GlobalSign
   • Google Search Console
   • Microsoft 365
   • Miro

   0 say Hasbro is a good alternative to The Lego Group 0 say Hasbro isn’t a real alternative to The Lego Group

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3. 03
   Mattel mattel.com English 2 trackers

   Mattel Shop: Toys for Kids, Collectors & Fans of All Ages

   Find great gifts for kids, collectors, and fans of all ages! See our huge selection of toys from favorite brands like Barbie, Hot Wheels, Fisher-Price and more.

   • Atlassian
   • Cloudflare
   • GlobalSign
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365

   0 say Mattel is a good alternative to The Lego Group 0 say Mattel isn’t a real alternative to The Lego Group

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4. 04
   Nintendo nintendo.com Top 1K English No trackers

   Nintendo - Official Site: Consoles, Games, News, and More

   Visit the official Nintendo site to shop for Nintendo Switch™ systems and video games, read the latest news, find fun gear and gifts with a Nintendo twist, and much more.

   • Google Search Console
   • Meta Business Suite
   • Fastly
   • OneTrust
   • Proofpoint
   • Amazon Route 53

   0 say Nintendo is a good alternative to The Lego Group 0 say Nintendo isn’t a real alternative to The Lego Group

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5. 05
   Samsung Group samsung.com Top 1K English 1 tracker

   Samsung US | Mobile | TV | Home Electronics | Home Appliances | Samsung US

   Discover the latest in electronic & smart appliance technology with Samsung. Find the next big thing from smartphones & tablets to laptops & tvs & more.

   • Atlassian
   • GlobalSign
   • Google Search Console
   • Microsoft 365
   • Miro
   • Adobe Experience Manager

   0 say Samsung Group is a good alternative to The Lego Group 0 say Samsung Group isn’t a real alternative to The Lego Group

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6. 06
   The Walt Disney Company disney.com Top 10K English 1 tracker

   Disney.com | The official home for all things Disney

   The official website for all things Disney: theme parks, resorts, movies, tv programs, characters, games, videos, music, shopping, and more!

   • Adobe
   • Atlassian
   • DocuSign
   • Google Search Console
   • Microsoft 365
   • Bing Webmaster Tools

   0 say The Walt Disney Company is a good alternative to The Lego Group 0 say The Walt Disney Company isn’t a real alternative to The Lego Group

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7. 07
   lionsgate.com 1 tracker

   Canadian-American entertainment company

   • Adobe
   • Atlassian
   • DocuSign
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365

   0 say lionsgate.com is a good alternative to The Lego Group 0 say lionsgate.com isn’t a real alternative to The Lego Group

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8. 08
   Paramount paramount.com English 2 trackers

   Paramount

   Paramount is one of the world’s leading producers of premium entertainment content that connects billions of people in nearly every country in the world.

   • Atlassian
   • DocuSign
   • Google Search Console
   • Microsoft 365
   • Miro
   • Apple Business

   0 say Paramount is a good alternative to The Lego Group 0 say Paramount isn’t a real alternative to The Lego Group

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9. 09
   Pampers pampers.com English 1 tracker

   Diapers, Baby Care, and Parenting Information | Pampers US

   Discover Pampers — quality diapers, wipes, and pants plus trusted diapering & parenting advice, tools & rewards to support your baby’s journey with care and expert knowledge

   • Google Search Console
   • Azure DNS
   • Azure Front Door
   • Bazaarvoice
   • Contentful
   • Google Tag Manager

   0 say Pampers is a good alternative to The Lego Group 0 say Pampers isn’t a real alternative to The Lego Group

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10. 10
    Minecraft minecraft.net Top 10K

    2011 video game

    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Azure DNS
    • Zendesk

    0 say Minecraft is a good alternative to The Lego Group 0 say Minecraft isn’t a real alternative to The Lego Group

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    Very close
11. 11
    Corsair corsair.com English No trackers

    CORSAIR | PC Components | Gaming Gear

    Corsair is a leading global developer and manufacturer of high-performance gear and technology for gamers, content creators, and PC enthusiasts.

    • Atlassian
    • Cloudflare
    • Cloudflare DNS
    • GlobalSign
    • Google Search Console
    • Meta Business Suite

    0 say Corsair is a good alternative to The Lego Group 0 say Corsair isn’t a real alternative to The Lego Group

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12. 12
    XBOX xbox.com Top 10K English 1 tracker

    XBOX Official Site: Play Games Anywhere | XBOX

    Play with XBOX on PC, console, & more. Explore Game Pass. Discover thousands of games. Shop controllers, handhelds, & consoles. Join players anywhere.

    • Adobe
    • Atlassian
    • DocuSign
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365

    0 say XBOX is a good alternative to The Lego Group 0 say XBOX isn’t a real alternative to The Lego Group

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13. 13
    Honeywell honeywell.com Top 10K English 2 trackers

    Honeywell Technologies: Leading the Autonomy Shift

    Honeywell Technologies leads the shift from automation to autonomy, delivering mission-critical solutions and software that drive productivity and growth.

    • Adobe
    • Atlassian
    • Cloudflare DNS
    • DocuSign
    • GlobalSign
    • Google Search Console

    0 say Honeywell is a good alternative to The Lego Group 0 say Honeywell isn’t a real alternative to The Lego Group

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14. 14
    playstation.com Top 1K English 1 tracker

    PlayStation® Official Site: Consoles, Games, Accessories & More

    Discover the world of PlayStation. Explore PS5 consoles, the latest games, PlayStation Plus, accessories and more on the official PlayStation website.

    • Google Search Console
    • Microsoft 365
    • Adobe Experience Manager
    • Adobe Experience Platform Tags
    • Akamai
    • Fastly

    0 say playstation.com is a good alternative to The Lego Group 0 say playstation.com isn’t a real alternative to The Lego Group

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15. 15
    Embraer embraer.com English 4 trackers

    Welcome to Embraer

    aircraft manufacturer in Brazil

    • Adobe
    • Atlassian
    • Cloudflare
    • Cloudflare DNS
    • DocuSign
    • GlobalSign

    0 say Embraer is a good alternative to The Lego Group 0 say Embraer isn’t a real alternative to The Lego Group

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16. 16
    Obramat bricomart.es Spanish 1 tracker

    Obramat ❘ El Almacén de la Construcción y la Reforma

    Obramat, tu Almacén de Materiales de Construcción y Reforma. Compra Online todo lo que necesitas para realizar tus obras y reformas, siempre al mejor precio.

    • Atlassian
    • GlobalSign
    • Google Search Console
    • Microsoft 365
    • Contentful
    • Fastly

    0 say Obramat is a good alternative to The Lego Group 0 say Obramat isn’t a real alternative to The Lego Group

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17. 17
    ASUS asus.com Top 1K English 1 tracker

    ASUS Global

    Driven by innovation & committed to quality, ASUS has a wide selection of best in class products. Find & buy a laptop, phone, router, monitor, motherboard & more

    • Adobe
    • Atlassian
    • DocuSign
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365

    0 say ASUS is a good alternative to The Lego Group 0 say ASUS isn’t a real alternative to The Lego Group

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    Very close
18. 18
    Philips philips.com Top 10K German No trackers

    Willkommen bei Philips Deutschland | Philips

    Sie sind Konsument oder Geschäftskunde und möchten sich über die Innovationen und Lösungen von Philips informieren? ➜ Wir freuen uns auf Sie!

    • Atlassian
    • Cloudflare
    • Microsoft 365
    • Apple Business
    • Cloudflare Web Analytics
    • Next.js

    0 say Philips is a good alternative to The Lego Group 0 say Philips isn’t a real alternative to The Lego Group

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19. 19
    Baseus baseus.com English 5 trackers

    Baseus Official | Practical. Reliable. Base on User.

    Shop the latest leading-tech built electronics on Baseus from Chargers, Power Banks, Hubs, GaN Chargers, Earbuds, Car Vacuum Cleaner, & more smart devices.

    • Cloudflare
    • Google Search Console
    • Bootstrap
    • cdnjs
    • Google AdSense
    • Google Analytics

    0 say Baseus is a good alternative to The Lego Group 0 say Baseus isn’t a real alternative to The Lego Group

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    Very close
20. 20
    IKEA ikea.com Top 1K English No trackers

    Hej! Welcome to IKEA Global

    Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!

    • Adobe
    • Cloudflare
    • Google Search Console
    • Microsoft 365
    • Apple Business
    • Astro

    0 say IKEA is a good alternative to The Lego Group 0 say IKEA isn’t a real alternative to The Lego Group

    Comment

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    Very close

Closest first, by how much each site’s offer resembles The Lego Group’s. Trackers are counted the same way as above. Highlighted technologies are ones The Lego Group uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what The Lego Group adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.