kount.com
Equifax
Who runs Equifax, what it tracks and what it costs, and the 20 closest fraud prevention software alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Sift
Measured from Equifax’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Equifax01 · Who’s behind it
Who runs Equifax
Equifax kount.com
With identity and fraud services from Equifax, lenders can detect and prevent fraud, verify identities, and safeguard revenue with advanced analytics.
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Equifax tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
13 of the 19 alternatives below have fewer, 0 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
- US company
- 3 tools
Marketing and email tracking
Links visits to email campaigns and customer profiles.
A/B testing
Shows visitors different versions of the page to see which works better.
Tag manager
Loads further tracking scripts, which we can’t always see.
03 · Alternatives
Alternatives to Equifax
Thumbs up if it’s a real alternative to Equifax, thumbs down if it isn’t.
- 01
Fraud Prevention Platform for Digital Business | Sift
Stop payment fraud, account takeover and fake accounts in real time. Sift’s AI agents and global data help 700+ brands approve more trusted customers.
Very close - 02
Forter – Fraud Prevention, Payment Optimization and Agentic Commerce
AI powered fraud, abuse, and payment decisions — so your best customers feel less friction, and you leave no revenue behind.
Very close - 03
SaaS company
Very close - 04
Signifyd: Commerce Runs on Our Decisions
Protect the entire customer journey with the only decision engine built for login, checkout, returns and appeasements, backed by a guarantee.
Very close - 05
Identity Verification Platform for AI Risk Decisioning | Socure
Socure is the leading AI-powered identity verification platform trusted by 3,000+ customers to verify consumers, businesses, & employees with confidence.
Very close - 06
Ravelin Technology – Innovative Anti-Fraud & Payments Solutions
Fraud prevention and payment solutions that adapt to your challenges, risk appetite & goals so you can combat the fraud of today and be ready for tomorrow
Very close - 07
Agentic Financial Crime Platform for Fraud Prevention & AML
The top agentic risk platform used by leading banks and merchants worldwide to stop fraud in real-time, prevent AI-driven attacks, automate fraud & AML operations
Very close - 08
AI-Powered Financial Crime and Customer Risk Management… | Alloy
Alloy is the global AI-powered risk management platform that accelerates onboarding, stops financial crime, and simplifies compliance.
Very close - 09
Risk Intelligence for Commerce & Fraud Protection | Wyllo
Wyllo is risk intelligence for commerce. Our platform reads end-to-end intent for ecommerce fraud protection, stopping abuse & chargebacks
Very close - 10
Incognia | Identify Users vs. Fraudsters. Across devices.
Incognia is the leader in AI-powered cross-device risk intelligence, delivering frictionless growth and security for enterprises across consumer internet and financial services.
Very close - 11
Fake Account & Fraud Detection Platform | Verisoul
Invisibly catch duplicate accounts, AI bots, and fraud. Customize decisions without engineering resources. Verify user identity with AI agents. All in one platform.
Very close - 12
Leading Identity Verification & Intelligence Platform | Jumio
Go beyond one-time ID checks. Identity verification, risk signals, and AML screening, powered by the Jumio Identity Graph, to stop fraud and stay compliant.
Very close - 13
SEON: AI Fraud Prevention & AML Compliance Platform
SEON's fraud prevention platform unifies real-time detection and AML in one place. Built on 1,100+ first-party signals, with 14 days implementation average.
Very close - 14
SHIELD | Device-First Fraud Intelligence and Detection Platform
SHIELD is a device-first fraud intelligence and detection platform that stops account takeovers, collusion fraud, bot attacks, fake accounts, and abuse across web and mobile apps.
Very close - 15
Leading Identity Verification Service - 2025 G2’s Top Pick | Sumsub
Sumsub - Identity verification platform to secure the whole user journey ✔️Verify users, businesses or transactions, all while managing cases and deterring fraud ✔️ Highest pass rates ✔️4000+ clients ✔️Book a free demo now!
Very close - 16
Castle – Stop bots and account abuse at scale
A complete suite of SDKs and APIs to monitor users, block bots, and stop in-app fraud.
Very close - 17
AI-Native Fraud & Financial Crime Prevention Platform| Feedzai
Stop fraud and financial crime across all channels. Learn about our AI-Native Fraud & Financial Crime prevention platform.
Very close - 18
BioCatch - Behavioral Intelligence to Prevent Fraud & Build Trust
Seamless and secure online experiences are built with BioCatch behavioral biometrics. We’re more than just fraud prevention. Our solution powers your digital growth.
Very close - 19
Fingerprint | Identify Every Web Visitor & Mobile Device
The Fingerprint device intelligence platform works across web and mobile applications to identify all visitors with industry-leading accuracy — even if they’re anonymous.
Very close - 20
Building the world's trusted identity platform • Yoti
Our comprehensive suite of customer verification tools make it easy for businesses to be compliant and safe for people to prove who they are.
Very close
Closest first, by how much each site’s offer resembles Equifax’s. Trackers are counted the same way as above. Highlighted technologies are ones Equifax uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Equifax adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 12 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 26 ms
Competitor map
Each alternative by how close its vector is to Equifax’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- JavaScript libraries
- jQuery asset https://assets.equifax.com/global/js/jquery-3.7.1.min.js
- CSS & UI
- Font Awesome asset https://assets.equifax.com/global/js/efx-mkt-font-awesome.js
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Marketing automation
- Salesforce Pardot page source: pi.pardot.com
- A/B testing
- Optimizely page source: cdn.optimizely.com/js/
- CDN
- Cloudflare header cf-ray: a5779e342ebc1f5f-HAM
- Hosting
- Google Cloud header via: 1.1 google
- Languages & backends
- Java cookie JSESSIONID
- DNS hosting
- Amazon Route 53 NS ns-416.awsdns-52.com
- SaaS tools (verified in DNS)
- Atlassian TXT atlassian-domain-verification=/VVH68PtQwaOMD1ZrBRCYRqczQE17DPVqaEjzPf…
- GlobalSign TXT _globalsign-domain-verification=uJqsSX1GhpaZSFMhWB8VnlSbH-6c3GbKG4zsu…
- Google Search Console TXT google-site-verification=Yb93nb1wWam3maVeJnn_3Xry7KIwXU_giHLcXHkIzUU
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Google Workspace · not on kount.com 19/20
- Google Tag Manager 18/20
- Cloudflare 15/20
- Microsoft 365 · not on kount.com 15/20
- Atlassian 14/20
- Apple Business · not on kount.com 13/20
- HubSpot · not on kount.com 11/20
- PHP · not on kount.com 10/20
- jQuery 9/20
- WordPress · not on kount.com 9/20
- Cloudflare DNS · not on kount.com 9/20
- DocuSign · not on kount.com 8/20
- Amazon Route 53 8/20
- OpenAI · not on kount.com 8/20
- Google Fonts · not on kount.com 8/20