kount.com

Equifax

Who runs Equifax, what it tracks and what it costs, and the 20 closest fraud prevention software alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Sift

Measured from Equifax’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

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Visit Equifax

01 · Who’s behind it

Who runs Equifax

Equifax kount.com

With identity and fraud services from Equifax, lenders can detect and prevent fraud, verify identities, and safeguard revenue with advanced analytics.

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What Equifax tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

trackers that follow visitors

13 of the 19 alternatives below have fewer, 0 have more.

Privacy-friendly alternatives →
Cookie banner
None found
US company
3 tools
  • Marketing and email tracking

    Links visits to email campaigns and customer profiles.

  • A/B testing

    Shows visitors different versions of the page to see which works better.

  • Tag manager

    Loads further tracking scripts, which we can’t always see.

03 · Alternatives

Alternatives to Equifax

Thumbs up if it’s a real alternative to Equifax, thumbs down if it isn’t.

Fewer trackers than EquifaxNo ad trackersRegistered in the EUFree planOnly in English
  1. 01
    Sift sift.com English 2 trackers

    Fraud Prevention Platform for Digital Business | Sift

    Stop payment fraud, account takeover and fake accounts in real time. Sift’s AI agents and global data help 700+ brands approve more trusted customers.

    Compare Sift with Equifax →
  2. 02
    Forter forter.com Top 1K English 2 trackers

    Forter – Fraud Prevention, Payment Optimization and Agentic Commerce

    AI powered fraud, abuse, and payment decisions — so your best customers feel less friction, and you leave no revenue behind.

    Compare Forter with Equifax →
  3. 03
    Riskified riskified.com Top 10K English

    SaaS company

    Compare Riskified with Equifax →
  4. 04
    Signifyd signifyd.com Top 10K English 1 tracker

    Signifyd: Commerce Runs on Our Decisions

    Protect the entire customer journey with the only decision engine built for login, checkout, returns and appeasements, backed by a guarantee.

    Compare Signifyd with Equifax →
  5. 05
    Socure socure.com English 1 tracker

    Identity Verification Platform for AI Risk Decisioning | Socure

    Socure is the leading AI-powered identity verification platform trusted by 3,000+ customers to verify consumers, businesses, & employees with confidence.

    Compare Socure with Equifax →
  6. 06
    Ravelin ravelin.com English 3 trackers

    Ravelin Technology – Innovative Anti-Fraud & Payments Solutions

    Fraud prevention and payment solutions that adapt to your challenges, risk appetite & goals so you can combat the fraud of today and be ready for tomorrow

    Compare Ravelin with Equifax →
  7. 07
    sardine.ai Top 10K English 1 tracker

    Agentic Financial Crime Platform for Fraud Prevention & AML

    The top agentic risk platform used by leading banks and merchants worldwide to stop fraud in real-time, prevent AI-driven attacks, automate fraud & AML operations

    Compare sardine.ai with Equifax →
  8. 08
    Alloy alloy.com English 2 trackers

    AI-Powered Financial Crime and Customer Risk Management… | Alloy

    Alloy is the global AI-powered risk management platform that accelerates onboarding, stops financial crime, and simplifies compliance.

    Compare Alloy with Equifax →
  9. 09
    Wyllo nofraud.com English 2 trackers

    Risk Intelligence for Commerce & Fraud Protection | Wyllo

    Wyllo is risk intelligence for commerce. Our platform reads end-to-end intent for ecommerce fraud protection, stopping abuse & chargebacks

    Compare Wyllo with Equifax →
  10. 10
    Incognia incognia.com Top 10K English 2 trackers

    Incognia | Identify Users vs. Fraudsters. Across devices.

    Incognia is the leader in AI-powered cross-device risk intelligence, delivering frictionless growth and security for enterprises across consumer internet and financial services.

    Compare Incognia with Equifax →
  11. 11
    Verisoul verisoul.ai Top 10K English 1 tracker

    Fake Account & Fraud Detection Platform | Verisoul

    Invisibly catch duplicate accounts, AI bots, and fraud. Customize decisions without engineering resources. Verify user identity with AI agents. All in one platform.

    Compare Verisoul with Equifax →
  12. 12
    Jumio jumio.com English 1 tracker

    Leading Identity Verification & Intelligence Platform | Jumio

    Go beyond one-time ID checks. Identity verification, risk signals, and AML screening, powered by the Jumio Identity Graph, to stop fraud and stay compliant.

    Compare Jumio with Equifax →
  13. 13
    SEON seon.io English 3 trackers

    SEON: AI Fraud Prevention & AML Compliance Platform

    SEON's fraud prevention platform unifies real-time detection and AML in one place. Built on 1,100+ first-party signals, with 14 days implementation average.

    Compare SEON with Equifax →
  14. 14
    Shield shield.com English 3 trackers

    SHIELD | Device-First Fraud Intelligence and Detection Platform

    SHIELD is a device-first fraud intelligence and detection platform that stops account takeovers, collusion fraud, bot attacks, fake accounts, and abuse across web and mobile apps.

    Compare Shield with Equifax →
  15. 15
    Sumsub sumsub.com English 3 trackers

    Leading Identity Verification Service - 2025 G2’s Top Pick | Sumsub

    Sumsub - Identity verification platform to secure the whole user journey ✔️Verify users, businesses or transactions, all while managing cases and deterring fraud ✔️ Highest pass rates ✔️4000+ clients ✔️Book a free demo now!

    Compare Sumsub with Equifax →
  16. 16
    Castle castle.io English 1 tracker

    Castle – Stop bots and account abuse at scale

    A complete suite of SDKs and APIs to monitor users, block bots, and stop in-app fraud.

    Compare Castle with Equifax →
  17. 17
    Feedzai feedzai.com English 2 trackers

    AI-Native Fraud & Financial Crime Prevention Platform| Feedzai

    Stop fraud and financial crime across all channels. Learn about our AI-Native Fraud & Financial Crime prevention platform.

    Compare Feedzai with Equifax →
  18. 18
    BioCatch biocatch.com English 3 trackers

    BioCatch - Behavioral Intelligence to Prevent Fraud & Build Trust

    Seamless and secure online experiences are built with BioCatch behavioral biometrics. We’re more than just fraud prevention. Our solution powers your digital growth.

    Compare BioCatch with Equifax →
  19. 19
    Fingerprint fingerprint.com English 3 trackers

    Fingerprint | Identify Every Web Visitor & Mobile Device

    The Fingerprint device intelligence platform works across web and mobile applications to identify all visitors with industry-leading accuracy — even if they’re anonymous.

    Compare Fingerprint with Equifax →
  20. 20
    Yoti yoti.com English 2 trackers

    Building the world's trusted identity platform • Yoti

    Our comprehensive suite of customer verification tools make it easy for businesses to be compliant and safe for people to prove who they are.

    Compare Yoti with Equifax →

Closest first, by how much each site’s offer resembles Equifax’s. Trackers are counted the same way as above. Highlighted technologies are ones Equifax uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Equifax adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 12 technologies
Neighbours
k = 20
Sites searched
9,192
Vector
384-d
Query
26 ms

Competitor map

Each alternative by how close its vector is to Equifax’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

IncogniaWylloAlloysardine.aiRavelinSocureSignifydRiskifiedForterSift

Built with

JavaScript libraries
  • jQuery asset https://assets.equifax.com/global/js/jquery-3.7.1.min.js
CSS & UI
  • Font Awesome asset https://assets.equifax.com/global/js/efx-mkt-font-awesome.js
Tag managers
Marketing automation
A/B testing
CDN
Hosting
Languages & backends
  • Java cookie JSESSIONID
DNS hosting
SaaS tools (verified in DNS)
  • Atlassian TXT atlassian-domain-verification=/VVH68PtQwaOMD1ZrBRCYRqczQE17DPVqaEjzPf…
  • GlobalSign TXT _globalsign-domain-verification=uJqsSX1GhpaZSFMhWB8VnlSbH-6c3GbKG4zsu…
  • Google Search Console TXT google-site-verification=Yb93nb1wWam3maVeJnn_3Xry7KIwXU_giHLcXHkIzUU