iab.com

IAB

Who runs IAB, what it tracks and what it costs, and the 20 closest advertising trade association alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
ANA

Measured from IAB’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

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Visit IAB

01 · Who’s behind it

Who runs IAB

IAB iab.com

Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.

Wikidata: trade organization for the online advertising industry

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What IAB tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

trackers that follow visitors

14 of the 16 alternatives below have fewer, 1 have more.

Privacy-friendly alternatives →
Cookie banner
OneTrust
US company
4 tools
  • Advertising and retargeting

    Lets ad networks recognise visitors on other sites and show them ads.

  • Visitor analytics

    Counts and follows visits, usually with cookies.

  • Marketing and email tracking

    Links visits to email campaigns and customer profiles.

  • Tag manager

    Loads further tracking scripts, which we can’t always see.

03 · Alternatives

Alternatives to IAB

Fewer trackers than IABNo ad trackersRegistered in the EUFree planOnly in English

None of the 60 sites closest to IAB match these filters. We read imprints and pricing pages once a week, so more sites qualify as we get to them.

04 · History

No changes yet. Each new crawl is compared with the last one, and what IAB adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack and search numbers · 23 technologies
Neighbours
k = 60
Sites searched
9,213
Vector
384-d
Query
52 ms

Built with

CMS
Ecommerce
JavaScript libraries
  • jQuery asset https://ajax.googleapis.com/ajax/libs/jquery/2.1.1/jquery.min.js
CSS & UI
  • Font Awesome asset https://maxcdn.bootstrapcdn.com/font-awesome/4.7.0/css/font-awesome.min.css?ver=7.0.2
Analytics
Tag managers
Advertising
Marketing automation
  • HubSpot page source: js.hs-scripts.com
Live chat & support
  • Zendesk TXT v=spf1 a ip4:65.98.62.152/29 ip4:50.31.57.0/29 include:spf.ess.barrac…
Cookie consent
  • OneTrust page source: cdn.cookielaw.org
CDN
  • cdnjs asset https://cdnjs.cloudflare.com/ajax/libs/mustache.js/4.1.0/mustache.min.js?ver=7.0.2
  • Cloudflare header cf-ray: a577a609793034a6-HAM
  • jsDelivr asset https://cdn.jsdelivr.net/npm/uikit@3.21.16/dist/js/uikit.min.js?ver=7.0.2
Languages & backends
  • PHP header x-powered-by: PHP/7.4.33, PleskLin
Email hosting
Email delivery
  • Amazon SES TXT v=spf1 a ip4:65.98.62.152/29 ip4:50.31.57.0/29 include:spf.ess.barrac…
  • SendGrid TXT v=spf1 a ip4:65.98.62.152/29 ip4:50.31.57.0/29 include:spf.ess.barrac…
DNS hosting
SaaS tools (verified in DNS)
  • DocuSign TXT docusign=0d59ac60-0f65-453f-b4ee-98c987448afc
  • Google Search Console meta google-site-verification: l5zKCAjAg6aZJ7cD1vYj9KnZIcc2FShS-uP0i9Jq3xc
  • OpenAI TXT openai-domain-verification=dv-PDOy5kAEKLN9b0T1mM3rLpmF
  • Zoom TXT ZOOM_verify_0rzqtamDTFK9f-XMdnKHnA