IAB

01 · Who’s behind it

Who runs IAB

IAB iab.com

Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.

Wikidata: trade organization for the online advertising industry

Company

No imprint we could read

Online since

Not in the Internet Archive

Audience

In English

02 · Privacy

What IAB tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

20 of the 60 sites closest to IAB match.

1. 01
   ANA ana.net English No trackers

   Association of National Advertisers | ANA

   The ANA sets the agenda for the marketing industry, driving brand and business growth.

   • Cloudflare
   • Cloudflare DNS
   • Font Awesome
   • Google Search Console
   • jQuery
   • jsDelivr

   0 say ANA is a good alternative to IAB 0 say ANA isn’t a real alternative to IAB

   Comment

   Compare ANA with IAB →
   Very close
2. 02
   The NAI thenai.org Top 10K English 2 trackers

   Home - The NAI: Network Advertising Initiative

   The Network Advertising Initiative is an industry trade group founded in 2000 that develops self-regulatory standards for online advertising.

   • Cloudflare
   • Google Analytics
   • Google Search Console
   • HubSpot
   • jQuery
   • PHP

   0 say The NAI is a good alternative to IAB 0 say The NAI isn’t a real alternative to IAB

   Comment

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   Very close
3. 03
   Digital Advertising Alliance digitaladvertisingalliance.org 1 tracker

   DigitalAdvertisingAlliance.org

   alliance managing the program AdChoices

   • Google Analytics
   • jQuery
   • PHP
   • Drupal
   • Google Fonts
   • nginx

   0 say Digital Advertising Alliance is a good alternative to IAB 0 say Digital Advertising Alliance isn’t a real alternative to IAB

   Comment

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   Very close
4. 04
   EDAA edaa.eu English 2 trackers

   European Interactive Digital Advertising Alliance (EDAA)

   Discover EDAA's cross-industry solutions to ensure a consistent European approach to transparency in digital advertising.

   • Font Awesome
   • Google Search Console
   • Google Tag Manager
   • jQuery
   • PHP
   • SendGrid

   0 say EDAA is a good alternative to IAB 0 say EDAA isn’t a real alternative to IAB

   Comment

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   Close
5. 05
   Society for Human Resource Management shrm.org Top 10K English 2 trackers

   Welcome to SHRM | The Voice of All Things Work

   For all things work, turn to SHRM, the world’s largest HR association dedicated to creating better workplaces that work for all.

   • DocuSign
   • Google Search Console
   • Google Tag Manager
   • Microsoft 365
   • OneTrust
   • OpenAI

   0 say Society for Human Resource Management is a good alternative to IAB 0 say Society for Human Resource Management isn’t a real alternative to IAB

   Comment

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   Close
6. 06
   Web Professionals webprofessionals.org English No trackers

   Web Professionals

   Web Professional association for web designers, web developers, web marketers, analysts and other web professionals.

   • Font Awesome
   • jQuery
   • PHP
   • WordPress
   • Google Fonts
   • Namecheap DNS

   0 say Web Professionals is a good alternative to IAB 0 say Web Professionals isn’t a real alternative to IAB

   Comment

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   Close
7. 07
   Federal Trade Commission ftc.gov Top 10K English 1 tracker

   Federal Trade Commission | Protecting America's Consumers

   The official website of the Federal Trade Commission, protecting America’s consumers for over 100 years.

   • Font Awesome
   • Google Search Console
   • Google Tag Manager
   • jQuery
   • Microsoft 365
   • PHP

   0 say Federal Trade Commission is a good alternative to IAB 0 say Federal Trade Commission isn’t a real alternative to IAB

   Comment

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   Close
8. 08
   Your Online Choices youronlinechoices.com Top 10K No trackers

   Your Online Choices | EDAA

   • Google Search Console
   • jQuery
   • GoDaddy DNS
   • Google Workspace
   • nginx

   0 say Your Online Choices is a good alternative to IAB 0 say Your Online Choices isn’t a real alternative to IAB

   Comment

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   Close
9. 09
   ETSI etsi.org English 2 trackers

   Welcome - ETSI

   ETSI provides an open, collaborative environment to develop globally applicable standards for ICT-enabled systems, applications, and services.

   • Cloudflare
   • Cloudflare DNS
   • Google Analytics
   • Google Search Console
   • Google Tag Manager
   • jQuery

   0 say ETSI is a good alternative to IAB 0 say ETSI isn’t a real alternative to IAB

   Comment

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   Close
10. 10
    DataCite datacite.org English No trackers

    DataCite – Connecting Research, Advancing Knowledge - DataCite

    international not-for-profit organization which aims to improve data citation

    • cdnjs
    • Font Awesome
    • Google Search Console
    • jQuery
    • jsDelivr
    • Microsoft 365

    0 say DataCite is a good alternative to IAB 0 say DataCite isn’t a real alternative to IAB

    Comment

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    Close
11. 11
    YourAdChoices.com youradchoices.com Top 10K English 1 tracker

    YourAdChoices.com | Welcome to YourAdChoices.com

    • Google Analytics
    • Google Search Console
    • jQuery
    • PHP
    • Drupal
    • Google Fonts

    0 say YourAdChoices.com is a good alternative to IAB 0 say YourAdChoices.com isn’t a real alternative to IAB

    Comment

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    Close
12. 12
    Japan External Trade Organization jetro.go.jp Japanese 1 tracker

    ジェトロ（日本貿易振興機構） | ジェトロ

    ジェトロは2003年に設立されました独立行政法人です。 海外74カ所、国内48カ所のネットワークをフルに活用し、海外ビジネス情報の提供、中堅・中小企業等の海外展開支援、対日投資の促進などに取り組んでいます。

    • Amazon SES
    • Google Search Console
    • Google Tag Manager
    • jQuery
    • Microsoft 365
    • Zoom

    0 say Japan External Trade Organization is a good alternative to IAB 0 say Japan External Trade Organization isn’t a real alternative to IAB

    Comment

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13. 13
    iwanet.org English No trackers

    International Web Association (IWA)

    Founded in 1996, IWA is the industry’s recognized leader in providing educational and certification standards for Web professionals.

    • Cloudflare
    • Cloudflare DNS
    • jQuery
    • PHP
    • WordPress
    • Google Workspace

    0 say iwanet.org is a good alternative to IAB 0 say iwanet.org isn’t a real alternative to IAB

    Comment

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    Close
14. 14
    AAMC aamc.org English 2 trackers

    Tomorrow's Doctors, Tomorrow's Cures | AAMC

    The AAMC is dedicated to transforming health care through innovative medical education, cutting-edge patient care, and groundbreaking medical research.

    • cdnjs
    • Google Tag Manager
    • Microsoft 365
    • OpenAI
    • PHP
    • Apple Business

    0 say AAMC is a good alternative to IAB 0 say AAMC isn’t a real alternative to IAB

    Comment

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    Close
15. 15
    Fight for the Future fightforthefuture.org English No trackers

    Fight for the Future

    Who are we? We are a group of artists, engineers, activists, and technologists who have been behind the largest online protests in human history, channeling Internet outrage into political power to win public interest victories previously thought to be impossible. We fight for a future where technology is a force for liberation— not oppression. Battle […]

    • Cloudflare
    • Cloudflare DNS
    • Google Search Console
    • PHP
    • SendGrid
    • WordPress

    0 say Fight for the Future is a good alternative to IAB 0 say Fight for the Future isn’t a real alternative to IAB

    Comment

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    Close
16. 16
    ASME asme.org English 1 tracker

    The American Society of Mechanical Engineers - ASME

    ASME offers significant resources, engineering standards, & career-enhancing opportunities for multidisciplinary engineering Globally.

    • DocuSign
    • Google Search Console
    • Google Tag Manager
    • jQuery
    • jsDelivr
    • Microsoft 365

    0 say ASME is a good alternative to IAB 0 say ASME isn’t a real alternative to IAB

    Comment

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    Close
17. 17
    AAAS aaas.org English 2 trackers

    AAAS Home | American Association for the Advancement of Science (AAAS)

    international non-profit organization promoting science

    • Amazon SES
    • cdnjs
    • DocuSign
    • Google Search Console
    • jQuery
    • Microsoft 365

    0 say AAAS is a good alternative to IAB 0 say AAAS isn’t a real alternative to IAB

    Comment

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    Close
18. 18
    Cloud Security Alliance cloudsecurityalliance.org 1 tracker

    Home | CSA

    The Cloud Security Alliance (CSA) leads the industry in offering cloud security-specific research, education, certification, events and best practices.

    • Cloudflare
    • Cloudflare DNS
    • DocuSign
    • Google Search Console
    • Google Tag Manager
    • Microsoft 365

    0 say Cloud Security Alliance is a good alternative to IAB 0 say Cloud Security Alliance isn’t a real alternative to IAB

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19. 19
    MLCommons mlcommons.org English 2 trackers

    MLCommons - Standardize AI Measurement, Enable Informed Decisions

    MLCommons develops and operates industrial-quality AI benchmarks with industry and academia - measuring quality, performance, safety, and cost so the market can make informed AI decisions.

    • Cloudflare
    • Google Analytics
    • Google Search Console
    • HubSpot
    • jQuery
    • PHP

    0 say MLCommons is a good alternative to IAB 0 say MLCommons isn’t a real alternative to IAB

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20. 20
    Financial Industry Regulatory Authority finra.org English 1 tracker

    A vibrant market is at its best when it works for everyone | FINRA.org

    A vibrant market is at its best when it works for everyone. Join the Industry or Take an Exam Register Have Questions or Concerns? Contact Us Look up FINRA Disciplinary Actions Search Cases Research a Broker or Firm Search Brokercheck Featured Report / Study 2026 Industry Snapshot In an effort to increase public awareness and understanding about the broad range of FINRA-registered firms and individuals, FINRA shares an annual snapshot of some of the data collected in the course of our work. Read More Report / Study 2026 FINRA Annual Regulatory Oversight Report The 2026 FINRA Annual Regulatory

    • cdnjs
    • Cloudflare
    • DocuSign
    • Font Awesome
    • Google Search Console
    • Google Tag Manager

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Closest first, by how much each site’s offer resembles IAB’s. Trackers are counted the same way as above. Highlighted technologies are ones IAB uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what IAB adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.