iab.com
IAB
Who runs IAB, what it tracks and what it costs, and the 20 closest advertising trade association alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- ANA
Measured from IAB’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit IAB01 · Who’s behind it
Who runs IAB
IAB iab.com
Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
Wikidata: trade organization for the online advertising industry
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What IAB tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
14 of the 16 alternatives below have fewer, 1 have more.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
- US company
- 4 tools
Advertising and retargeting
Lets ad networks recognise visitors on other sites and show them ads.
Visitor analytics
Counts and follows visits, usually with cookies.
Marketing and email tracking
Links visits to email campaigns and customer profiles.
Tag manager
Loads further tracking scripts, which we can’t always see.
03 · Alternatives
Alternatives to IAB
None of the 60 sites closest to IAB match these filters. We read imprints and pricing pages once a week, so more sites qualify as we get to them.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what IAB adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack and search numbers · 23 technologies
- Neighbours
- k = 60
- Sites searched
- 9,216
- Vector
- 384-d
- Query
- 35 ms
Built with
- CMS
- WordPress meta generator: WordPress 7.0.2
- Ecommerce
- WooCommerce page source: /plugins/woocommerce/
- JavaScript libraries
- jQuery asset https://ajax.googleapis.com/ajax/libs/jquery/2.1.1/jquery.min.js
- CSS & UI
- Font Awesome asset https://maxcdn.bootstrapcdn.com/font-awesome/4.7.0/css/font-awesome.min.css?ver=7.0.2
- Analytics
- Google Analytics page source: googletagmanager.com/gtag/js
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Advertising
- LinkedIn Insight Tag page source: snap.licdn.com/li.lms-analytics
- Marketing automation
- HubSpot page source: js.hs-scripts.com
- Live chat & support
- Zendesk TXT v=spf1 a ip4:65.98.62.152/29 ip4:50.31.57.0/29 include:spf.ess.barrac…
- Cookie consent
- OneTrust page source: cdn.cookielaw.org
- CDN
- cdnjs asset https://cdnjs.cloudflare.com/ajax/libs/mustache.js/4.1.0/mustache.min.js?ver=7.0.2
- Cloudflare header cf-ray: a577a609793034a6-HAM
- jsDelivr asset https://cdn.jsdelivr.net/npm/uikit@3.21.16/dist/js/uikit.min.js?ver=7.0.2
- Languages & backends
- PHP header x-powered-by: PHP/7.4.33, PleskLin
- Email hosting
- Barracuda MX d296737a.ess.barracudanetworks.com
- Microsoft 365 TXT MS=ms68482173
- Email delivery
- Amazon SES TXT v=spf1 a ip4:65.98.62.152/29 ip4:50.31.57.0/29 include:spf.ess.barrac…
- SendGrid TXT v=spf1 a ip4:65.98.62.152/29 ip4:50.31.57.0/29 include:spf.ess.barrac…
- DNS hosting
- Cloudflare DNS NS nelly.ns.cloudflare.com
- SaaS tools (verified in DNS)
- DocuSign TXT docusign=0d59ac60-0f65-453f-b4ee-98c987448afc
- Google Search Console meta google-site-verification: l5zKCAjAg6aZJ7cD1vYj9KnZIcc2FShS-uP0i9Jq3xc
- OpenAI TXT openai-domain-verification=dv-PDOy5kAEKLN9b0T1mM3rLpmF
- Zoom TXT ZOOM_verify_0rzqtamDTFK9f-XMdnKHnA
What competitors use
Across the 20 closest sites.
- Google Search Console 17/20
- Microsoft 365 14/20
- jQuery 12/20
- Apple Business · not on iab.com 11/20
- PHP 10/20
- Google Fonts · not on iab.com 9/20
- Google Tag Manager 9/20
- Cloudflare 7/20
- Meta Business Suite · not on iab.com 7/20
- WordPress 7/20
- nginx · not on iab.com 7/20
- Google Workspace · not on iab.com 6/20
- Atlassian · not on iab.com 6/20
- Salesforce · not on iab.com 6/20
- Cloudflare DNS 5/20
- Font Awesome 5/20