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HubSpot

Who runs HubSpot, what it tracks and what it costs, and the 20 closest CRM developer platform alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Salesforce

Measured from HubSpot’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

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Visit HubSpot

01 · Who’s behind it

Who runs HubSpot

HubSpot hubapi.com

Craft experiences with HubSpot’s Developer Platform—APIs, SDKs, tooling, and sample apps, plus a world-class builder community. Get started with a free account.

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What HubSpot tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

tracker that follows visitors

4 of the 17 alternatives below have fewer, 7 have more.

Privacy-friendly alternatives →
Cookie banner
None found
US company
1 tool

  • Marketing and email tracking

    Links visits to email campaigns and customer profiles.

03 · Alternatives

Alternatives to HubSpot

Thumbs up if it’s a real alternative to HubSpot, thumbs down if it isn’t.

Fewer trackers than HubSpotNo ad trackersRegistered in the EUFree planOnly in English

5 of the 60 sites closest to HubSpot match.

  1. 01
    Mintlify mintlify.com English Free plan 1 tracker

    Mintlify - The documentation platform for agents

    Self-updating documentation for startups, enterprises, and agents.

    Compare Mintlify with HubSpot →
  2. 02
    GitBook gitbook.com English Free plan 6 trackers

    The knowledge layer for AI | GitBook

    GitBook is a knowledge platform that connects your docs, product and users, answers user questions, and identifies knowledge gaps. Docs-as-code support & AI insights included.

    Compare GitBook with HubSpot →
  3. 03
    Ably ably.com English Free plan 2 trackers

    Ably | Realtime platform for chat, AI and live apps at scale

    Ably is the realtime platform built for scale and reliability. Power live chat, messaging, collaborative apps, and AI experiences that never drop.

    Compare Ably with HubSpot →
  4. 04
    GitLab gitlab.com Top 1K English Free plan 2 trackers

    GitLab - Speed with control for agentic software engineering

    Teams and agents ship trusted software faster with GitLab, the intelligent orchestration platform with context and governance for the entire software lifecycle.

    Compare GitLab with HubSpot →
  5. 05
    Retool retool.com English Free plan 2 trackers

    Build internal software better, with AI. | Retool

    Build, deploy, and manage internal tools with Retool's unified engine. Connect to any database, API, or LLM. Leverage AI throughout your business.

    Compare Retool with HubSpot →

Closest first, by how much each site’s offer resembles HubSpot’s. Trackers are counted the same way as above. Highlighted technologies are ones HubSpot uses too. Votes and comments come from visitors and don’t change the order.

04 · History

What changed

Price and policy history →

No changes yet. Each new crawl is compared with the last one, and what HubSpot adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 6 technologies
Neighbours
k = 60
Sites searched
9,197
Vector
384-d
Query
33 ms

Competitor map

Each alternative by how close its vector is to HubSpot’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

RetoolGitLabAblyGitBookMintlify

Built with

CMS
Marketing automation
  • HubSpot page source: js.hs-scripts.com
CDN
DNS hosting
SaaS tools (verified in DNS)