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goto.com

GoTo

Who runs GoTo, what it tracks and what it costs, and the 20 closest unified communications software alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
RingCentral

Measured from GoTo’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

We’ll send a link to confirm. Your address is only used for these alerts.

Visit GoTo

01 · Who’s behind it

Who runs GoTo

GoTo goto.com

Businesses of all sizes trust GoTo to power business growth and support customers. Explore our business phone system, contact center, and IT support products.

Wikidata: American software company based in Boston

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What GoTo tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

trackers that follow visitors

14 of the 16 alternatives below have fewer, 1 have more.

Privacy-friendly alternatives →
Cookie banner
TrustArc, OneTrust
US company
4 tools
EU company
1 tool

  • Marketing and email tracking

    Links visits to email campaigns and customer profiles.

  • A/B testing

    Shows visitors different versions of the page to see which works better.

  • Tag manager

    Loads further tracking scripts, which we can’t always see.

  • Third-party embeds

    Videos, maps or fonts from other companies, which receive the visitor’s IP address.

03 · Alternatives

Alternatives to GoTo

Thumbs up if it’s a real alternative to GoTo, thumbs down if it isn’t.

Fewer trackers than GoToNo ad trackersRegistered in the EUFree planOnly in English

5 of the 60 sites closest to GoTo match.

  1. 01
    Slack slack.com Top 1K English EU-registeredFree plan 1 tracker

    Slack | AI Work Platform & Productivity Tools

    Boost productivity and save time with Slack‌ — ‌the AI work platform for managing projects, automating workflows, and connecting teams securely. Start working smarter today.

    Compare Slack with GoTo →
  2. 02
    Ably ably.com English Free plan 2 trackers

    Ably | Realtime platform for chat, AI and live apps at scale

    Ably is the realtime platform built for scale and reliability. Power live chat, messaging, collaborative apps, and AI experiences that never drop.

    Compare Ably with GoTo →
  3. 03
    Wrike wrike.com English Free plan 1 tracker

    AI-powered enterprise work management software | Wrike

    Wrike is the trusted work delivery platform for people and AI. We help enterprises reach the outcome faster, without losing control of how work gets done.

    Compare Wrike with GoTo →
  4. 04
    ClickUp clickup.com Top 10K Free plan 3 trackers

    ClickUp™ | Maximize productivity • Software, AI, and humans converge

    Our mission is to make the world more productive. To do this, we built the everything app for work - Tasks, Docs, Goals, and Chat.

    Compare ClickUp with GoTo →
  5. 05
    Retool retool.com English Free plan 2 trackers

    Build internal software better, with AI. | Retool

    Build, deploy, and manage internal tools with Retool's unified engine. Connect to any database, API, or LLM. Leverage AI throughout your business.

    Compare Retool with GoTo →

Closest first, by how much each site’s offer resembles GoTo’s. Trackers are counted the same way as above. Highlighted technologies are ones GoTo uses too. Votes and comments come from visitors and don’t change the order.

04 · History

What changed

Price and policy history →

No changes yet. Each new crawl is compared with the last one, and what GoTo adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 22 technologies
Neighbours
k = 60
Sites searched
9,216
Vector
384-d
Query
88 ms

Competitor map

Each alternative by how close its vector is to GoTo’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

RetoolClickUpWrikeAblySlack

Built with

JavaScript frameworks
  • Next.js page source: /_next/static/
  • React implied by Next.js (page source: /_next/static/)
Fonts
Tag managers
Marketing automation
  • HubSpot TXT hubspot-developer-verification=OWQ4ODdkYjQtOWYxZi00NzBkLTg5ZjItZjU2ZW…
  • Marketo page source: munchkin.marketo.net
Cookie consent
  • OneTrust page source: cdn.cookielaw.org
  • TrustArc page source: consent.trustarc.com
A/B testing
Payments
  • Stripe TXT stripe-verification=B5E8F5E7FDED4E598204E05361206FF2788B58FC1D5AB52C9…
Hosting
  • Vercel header x-vercel-id: fra1::iad1::hqhrc-1793957901256-3d0334eba968
Video
  • Wistia page source: fast.wistia.net
Email hosting
SaaS tools (verified in DNS)
  • Apple Business TXT apple-domain-verification=yh4UFAPU6mYDPMCR
  • Atlassian TXT atlassian-domain-verification=d0nBtThU9bX2e05DrbRkm9BjYjlKuh3wJecaSP3…
  • Canva TXT canva-site-verification=Q__w5uvYSfUpweGodyZptA
  • DocuSign TXT docusign=616bdb3b-e921-4b9d-b19a-39e645f46083
  • Google Search Console meta google-site-verification: K18sMXteLz4Y7bMggNbcA6WXr9cd3xUFoYuuD-ZiJ5g
  • Miro TXT miro-verification=88bfcf1a779dd19255e9c4f29499682b1f8666fd
  • OpenAI TXT openai-domain-verification=dv-oyMeVc52XrLLGaH1r95GJyW9
  • Slack TXT slack-domain-verification=VC9f5p13Iv20kSPO3gBBMYzqa4sf6n4uRF2hz5wE