google.com

Google

Who runs Google, what it tracks and what it costs, and the 20 closest web search engine alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Yandex

Measured from Google’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

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01 · Who’s behind it

Who runs Google

Google google.com

Wikidata: search engine by Google LLC

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In German

02 · Privacy

What Google tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

trackers that follow visitors

None of the 16 alternatives below has fewer; 9 have more.

Privacy-friendly alternatives →
Cookie banner
OneTrust

We found no trackers, ad pixels or third-party embeds on Google’s homepage.

03 · Alternatives

Alternatives to Google

Thumbs up if it’s a real alternative to Google, thumbs down if it isn’t.

No ad trackersRegistered in the EUFree planOnly in German

20 of the 60 sites closest to Google match.

  1. 01
    Yandex yandex.com Top 1K English 1 tracker

    Yandex — fast Internet search

    Yandex finds anything: webpages, images, music, good. Solve any problem — from everyday to a scientific one. Search by text, voice or image.

    Compare Yandex with Google →
  2. 02
    Microsoft Bing bing.com Top 100 English No trackers

    Search - Microsoft Bing

    Search with Microsoft Bing and use the power of AI to find information, explore webpages, images, videos, maps, and more. A smart search engine for the forever curious.

    Compare Microsoft Bing with Google →
  3. 03
    DuckDuckGo duckduckgo.com Top 1K English No trackers

    DuckDuckGo - Protection. Privacy. Peace of mind.

    The Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs.

    Compare DuckDuckGo with Google →
  4. 04
    yandex.uz Top 10K Russian 1 tracker

    Яндекс — быстрый поиск в интернете

    Яндекс, найдётся всё: сайты, изображения, музыка, товары. Решайте любые задачи — от повседневных вопросов до научной работы. Можно искать текстом, голосом или по картинке.

    Compare yandex.uz with Google →
  5. 05
    Yandex Search ya.ru Top 1K Russian 1 tracker

    Яндекс — быстрый поиск в интернете

    Яндекс, найдётся всё: сайты, изображения, музыка, товары. Решайте любые задачи — от повседневных вопросов до научной работы. Можно искать текстом, голосом или по картинке.

    Compare Yandex Search with Google →
  6. 06
    Lycos lycos.com Top 10K English 1 tracker

    Home – Lycos

    search engine and web portal

    Compare Lycos with Google →
  7. 07
    Naver naver.com Top 1K Korean No trackers

    NAVER

    네이버 메인에서 다양한 정보와 유용한 컨텐츠를 만나 보세요

    Compare Naver with Google →
  8. 08
    Perplexity perplexity.ai Top 1K English 1 tracker

    Perplexity

    Perplexity is a free AI-powered answer engine that provides accurate, trusted, and real-time answers to any question.

    Compare Perplexity with Google →
  9. 09
    Qwant qwant.com English No trackers

    Qwant - The search engine that values you as a user, not as a product

    Fast, reliable answers and still in trust: Qwant does not store your search data, does not sell your personal data and is hosted in Europe.

    Compare Qwant with Google →
  10. 10
    Mojeek mojeek.com English No trackers

    Mojeek

    Mojeek is a web search engine that provides unbiased, fast, and relevant search results combined with a no tracking privacy policy.

    Compare Mojeek with Google →
  11. 11
    Brave brave.com Top 1K English 1 tracker

    The browser that puts you first | Brave

    The Brave browser is a fast, private and secure web browser for PC, Mac and mobile. Download now to enjoy a faster ad-free browsing experience that saves data and battery life by blocking tracking software.

    Compare Brave with Google →
  12. 12
    Opera opera.com Top 100 English 1 tracker

    Opera Web Browser | Faster, Safer, Smarter | Opera

    Faster, safer and smarter than default browsers. Fully-featured for privacy, security, and so much more. Get the faster, better Opera browser for free.

    Compare Opera with Google →
  13. 13
    so.com Top 10K No trackers

    360搜索,SO靠谱

    360搜索是安全、精准、可信赖的新一代搜索引擎,依托于360母品牌的安全优势,全面拦截各类钓鱼欺诈等恶意网站,提供更放心的搜索服务。 360搜索 so靠谱。

    Compare so.com with Google →
  14. 14
    Startpage.com startpage.com English No trackers

    privacy-focused online search engine

    Compare Startpage.com with Google →
  15. 15
    Statcounter statcounter.com Top 10K 1 tracker

    Web Analytics Made Easy - Statcounter

    StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.

    Compare Statcounter with Google →
  16. 16
    SmartNews smartnews.com Japanese 3 trackers

    SmartNews - Discover your world every day

    Trusted by over 40+ million worldwide readers, SmartNews provides the best news, stories and events across 200+ local news sites.

    Compare SmartNews with Google →
  17. 17
    Vivaldi vivaldi.com English 1 tracker

    Vivaldi Browser | Powerful, Personal and Private web browser

    It’s a web browser. But fun. It comes with a bunch of clever features built-in. It’s super flexible and does not track you. Get the Vivaldi browser for desktop, mobile, and your car!

    Compare Vivaldi with Google →
  18. 18
    Grok grok.com Top 10K English 1 tracker

    Grok

    Grok is an AI assistant built by SpaceXSI. Chat, create images, write code, and get real-time answers from the web and X.

    Compare Grok with Google →
  19. 19
    Firefox firefox.com Top 1K English No trackers

    Firefox: The fast, private browser that keeps you safe — Firefox.com

    The independent browser that has your back. Firefox blocks trackers, has a free built-in VPN, puts you in control of AI, and never sells your personal data.

    Compare Firefox with Google →
  20. 20
    Cốc Cốc coccoc.com English 1 tracker

    Cốc Cốc Browser | The web browser for Vietnamese people

    Cốc Cốc web browser has built-in Adblocker, Video Downloader, and PiP on all platforms. Download Cốc Cốc for Windows, Mac, Android and iOS.

    Compare Cốc Cốc with Google →

Closest first, by how much each site’s offer resembles Google’s. Trackers are counted the same way as above. Highlighted technologies are ones Google uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Google adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 7 technologies
Neighbours
k = 60
Sites searched
9,195
Vector
384-d
Query
40 ms

Competitor map

Each alternative by how close its vector is to Google’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

BraveMojeekQwantPerplexityNaverLycosyandex.uzDuckDuckGoMicrosoft BingYandex

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