fullstory.com
Fullstory
Who runs Fullstory, what it tracks and what it costs, and the 20 closest digital experience analytics alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Contentsquare
Measured from Fullstory’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Fullstory01 · Who’s behind it
Who runs Fullstory
Fullstory fullstory.com
Fullstory helps companies understand and improve how humans and AI agents interact with digital experiences. It automatically captures every user interaction, giving businesses and their AI agents the context they need to spot problems, anticipate customer and employee needs, and fix friction points before they compound.
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Fullstory tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
10 of the 20 alternatives below have fewer, 5 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
- US company
- 3 tools
Session recording
Records clicks, scrolling and typing so the company can replay visits.
Marketing and email tracking
Links visits to email campaigns and customer profiles.
03 · Alternatives
Alternatives to Fullstory
Thumbs up if it’s a real alternative to Fullstory, thumbs down if it isn’t.
20 of the 60 sites closest to Fullstory match.
- 01
Digital Customer Experience Analytics - Glassbox
Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.
Very close - 02
Session Replay | Product Analytics | Error Tracking | LogRocket
LogRocket helps you understand problems affecting your users, so that you can get back to building great software.
Very close - 03
Heap by Contentsquare is the only digital insights platform that shows everything users do on your site, revealing the "unknown unknowns" that stay invisible with other tools.
Very close - 04
Mouseflow | Behavior analytics for optimal website UX
Improve UX and conversions with website behavior analytics! Use session replay, heatmaps, and feedback to improve website user experience.
Very close - 05
PostHog – Your product’s context layer
PostHog automatically diagnoses problems, fixes bugs, and generates pull requests – all without you having to prompt it.
Very close - 06
Optimizely - AI to create and optimize digital experiences
Everything marketing and digital teams need to create content fast, test and personalize, and prove business impact.
Very close - 07
AI-powered digital experiences that convert | Sitecore
Connect content, data, and personalization in one AI-powered platform. Stay visible where decisions happen and drive measurable business impact.
Very close - 08
Conviva | Real-Time Experience Intelligence for AI Agents
Conviva is the Quality of Experience platform for AI agents and streaming. Real-time agent analytics reveal what customers experience and what drives outcomes.
Very close - 09
Digital Experience Platform for Content, Community, Commerce | Acquia
Acquia provides the leading cloud platform for building, delivering, and optimizing digital experiences.
Very close - 10
Monetate | The Experience Optimization Platform
Monetate is the #1 experience optimization platform designed to help enterprise brands and digital businesses scale KPIs and wow customers.
Very close - 11
Customer Experience & Research Technology | Forsta
Your industry is our industry. It’s our domain expertise that gives you unmatched technology and guidance that unlocks insights about what’s happening now,
Very close - 12
Marfeel
A suite of solutions designed for every publisher's needs
Very close - 13
Digital Employee Experience Management Software | Nexthink
Discover what your employees need, see what they experience, know how they feel. Deliver IT that delights.
Very close - 14
Appcues | AI-Powered Customer Engagement Platform
Appcues is an AI-powered customer engagement platform that triggers in-app, email, and push experiences right when users are paying attention.
Very close - 15
ThoughtSpot Agentic Analytics Platform
Transform insights into action with the ThoughtSpot Agentic Analytics Platform—AI agents, automated insights, and embedded intelligence.
Very close - 16
Countly · Product intelligence as infrastructure
Private product intelligence across all your data. Analytics, engagement and AI in one platform you can self-host on your own infrastructure.
Very close - 17
Customer Data Platform | Trusted Data for AI - Tealium
Discover Tealium's cutting-edge products designed to revolutionize your data strategy. Explore our suite of tools for data integration, management, and analytics to optimize customer experiences and drive digital transformation. See how our solutions can elevate your business's data capabilities.
Very close - 18
Whatfix | AI-Powered Digital Adoption Platform
Guide users in-app with Whatfix. Provide simulation training, track adoption, and drive outcomes across enterprise software investments.
Very close - 19
Ubiquiti Inc. | Home
Very close - 20
Sprinklr: The Definitive AI-Native Customer Experience Platform
Unify customer journeys with Sprinklr’s AI-native platform. Connect every touchpoint, empower teams, and elevate conversations to earn lasting loyalty.
Very close
Closest first, by how much each site’s offer resembles Fullstory’s. Trackers are counted the same way as above. Highlighted technologies are ones Fullstory uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Fullstory adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 20 technologies
- Neighbours
- k = 60
- Sites searched
- 9,221
- Vector
- 384-d
- Query
- 42 ms
Competitor map
Each alternative by how close its vector is to Fullstory’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- Contentful page source: images.ctfassets.net
- JavaScript frameworks
- Analytics
- FullStory page source: fullstory.com/s/fs.js
- Marketing automation
- Live chat & support
- Zendesk TXT v=spf1 include:et._spf.pardot.com include:_spf.google.com include:mai…
- Payments
- Stripe TXT stripe-verification=2b17319407a8fbfff4aa4c99f6086bf06f9353cb651833fd8…
- Hosting
- Netlify header x-nf-request-id: 01M6R2TVS0YQSSDCZT5KD3TZBS
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Microsoft 365 TXT MS=ms90902102
- DNS hosting
- Google Cloud DNS NS ns-cloud-d2.googledomains.com
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=8f0fa4bf15b1a7b5bc88a4873e01199ca9c3662e0…
- Apple Business TXT apple-domain-verification=fpnL5jBmzuEu1reF
- Atlassian TXT atlassian-domain-verification=KQIhm6FrJUqV9v51+lhZOjaksk9XsbNUjaNay4X…
- DocuSign TXT docusign=38d0e286-0cf4-41da-a337-d8375bec0c3d
- Google Search Console meta google-site-verification: AGOAEpXO_N6ksAlBxnDA74szOdGW8mIKiD754eXLYHI
- Miro TXT miro-verification=dc69eeb2148e7701e00d374622e816bb4f21dee2
- Notion TXT notion-domain-verification=twML3k8Noxpo8lYoz6oEuxeOYfEVwlGd1DP6YA1bAks
- Zoom TXT ZOOM_verify_JFAyiCU0p0MBZzvsGmjtvp
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Google Workspace 17/20
- Google Tag Manager · not on fullstory.com 14/20
- Apple Business 13/20
- Microsoft 365 13/20
- Atlassian 11/20
- HubSpot · not on fullstory.com 11/20
- Cloudflare · not on fullstory.com 11/20
- Cloudflare DNS · not on fullstory.com 9/20
- React 9/20
- Zendesk 9/20
- PHP · not on fullstory.com 9/20
- OpenAI · not on fullstory.com 9/20
- DocuSign 8/20
- Marketo 8/20
- Next.js · not on fullstory.com 8/20